So why are we talking about SEO even before you develop your website? Because your website needs to be built around how your patients are going to find you and a description of what you offer. People want a nice clean looking website, but it needs to be designed with internet searches in mind.
When the patient first visits your site, it is critical that you communicate to them what their next move should be without making them think or look for it. This covers the “How” of using your website. They should know, in under 2 seconds, what they should do and how they should do it.
Your website then has to answer the “Why.” Why should your patient buy from you? Is this the best price? Will this make them happy? Do they really need this? Is the procedure safe? etc. Your potential patient is undoubtedly going to be asking many questions in their head, it is your job to answer any concerns immediately, and make them see why your products and services will meet their needs.
Here are some website design tips from John Jessome of Authentic Marketing Solutions:
Go for the Clean, Medical Look. Clean sites with good color contrast look best across all internet browsers, tablets and smartphones. Remember, a dark background with light text in your main body looks terrible on smartphones. Be smartphone smart!
Website speed is critical. If your website takes more than 3 seconds to load, you’ve lost your visitor.
Be Social – With over a billion users on Facebook, it is important to participate on social sites like Facebook, Google+ and Twitter. But when you are small, you should pick one and focus on it! Typically most will go with Facebook. Take the time to work with one that will support your business, and build you leads and your online reputation.
Jeff Russell, Executive Director of the IAPAM
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