Gina

What is the Difference between Botox® and Dermal Filler Injections?

What is the Difference between Botox® and Dermal Filler Injections?

Cosmetic surgeons, dermatologists and Botox® administrators are often asked the difference between dermal fillers and Botox®. Because of the lack of awareness and information available to the general population there is common misconception that they both are more or less the same. However, the International Association for Physicians in Aesthetic Medicine (IAPAM) aims to eliminate […]

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Have you forgotten about your patients’ needs?

Have you forgotten about your patients’ needs?

As you know, my one-word focus is “execution” this year. I recently read a book that disrupted my thought process of why I am in business, and my current laser focus on execution. It brings up a warning for us all, stay focused, but not too focused, always be aware of what’s going on around […]

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Botox® Pre and Post Treatment Tips

Botox® Pre and Post Treatment Tips

Botox® is an effective treatment for reducing wrinkles and fine lines to achieve a younger looking face. Botox® is a quick fix for those worried about appearance and the results can last up to six months. However, to get the most out of the treatment there are certain before and after Botox® instructions patients should […]

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Tips on Botox® injection sites

Tips on Botox® injection sites

Botulinum toxin is a purified protein derived from the bacterium Clostridium botulinum and has been researched for more than 100 years. Botox® neurotoxin has been approved in more than 75 countries for 20 different indications to provide effective treatment to patients suffering from a range of neurological disorders. Botox® injections are the most common and […]

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Who is Stealing Your Happiness?

Who is Stealing Your Happiness?

As you know my focus for 2017, is “execution,” and I thought if I am going to be executing I might as well be happy. So when I was at Costco and saw a book titled, “The Five Thieves of Happiness,” I had to pick it up! Author, John Izzo PhD, came up with a […]

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Show Me the Money – Guide for Cosmetic Practice Compensation

Show Me the Money – Guide for Cosmetic Practice Compensation

One of the most asked questions at the Aesthetic Medicine Symposium, is “how much do I pay nurses and estheticians?” For a nurse working in a hospital environment, the answer is very straight forward, however when you are hiring nurses for a private clinic, all things are not equal, and nor should the compensation. You […]

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Facts: The Long Term Effects of Botox® Injections

Facts: The Long Term Effects of Botox® Injections

The history of Botox® began when a toxin called Botulin was first discovered connected to a very rare form of a paralytic illness. This toxin, Botulin, was caused by the bacteria Clostridium botulinum known for producing the most potent of toxins ever known to man. One gram of the toxin produced by the bacteria is […]

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How to Manage and Prevent Negative Online Patient Reviews

How to Manage and Prevent Negative Online Patient Reviews

The reality is, if you have not had a patient post a negative review on one of the online rating websites like Google, Yelp, Facebook, and/or RateMDs, you will. I know that is not news you wanted to hear, but it’s going to happen.  Negative online reviews will usually have some kind of negative impact […]

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Botox® Injection Facts – Before and After Results

Botox® Injection Facts – Before and After Results

Botox® is the most common cosmetic procedures for getting rid of the telltale signs of aging like wrinkles, frown lines and crow’s feet etc. that stealthily appear on the face with each passing year. Many people want to know what the realistic before and after results of Botox® injections. Apart from its aesthetic uses, Botox® […]

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Fat Blasting Marketing Set to Explode in 2017

Fat Blasting Marketing Set to Explode in 2017

When you turn on the television, whether it is a reality show, talk show or just an advertisement, you are bombarded with “lose fat without surgery,” “freeze your fat today,” and “now you can lose fat without dieting!”  The common source of all these claims is typically body contouring or fat reduction procedures. After all, […]

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