Business of Medicine

Have you forgotten about your patients’ needs?

Have you forgotten about your patients’ needs?

As you know, my one-word focus is “execution” this year. I recently read a book that disrupted my thought process of why I am in business, and my current laser focus on execution. It brings up a warning for us all, stay focused, but not too focused, always be aware of what’s going on around […]

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Show Me the Money – Guide for Cosmetic Practice Compensation

Show Me the Money – Guide for Cosmetic Practice Compensation

One of the most asked questions at the Aesthetic Medicine Symposium, is “how much do I pay nurses and estheticians?” For a nurse working in a hospital environment, the answer is very straight forward, however when you are hiring nurses for a private clinic, all things are not equal, and nor should the compensation. You […]

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How to Manage and Prevent Negative Online Patient Reviews

How to Manage and Prevent Negative Online Patient Reviews

The reality is, if you have not had a patient post a negative review on one of the online rating websites like Google, Yelp, Facebook, and/or RateMDs, you will. I know that is not news you wanted to hear, but it’s going to happen.  Negative online reviews will usually have some kind of negative impact […]

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What is your plan for 2017?

What is your plan for 2017?

To say 2016 was a whirlwind is certainly an understatement! The past year was full of highs and lows, and more highs and lows. It looks like a new course has been set, and we are going to be in for one heck of a ride in 2017! I always like to take the time […]

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5 Tips for Building Practice Credibility

5 Tips for Building Practice Credibility

Establishing credibility cannot be done overnight, but medical practices and medical spas can engage in strategies along the way that will help in building practice credibility in a more effective manner. 1. Establish Credibility with Your Website Back in the day, you typically bought a large ad in the Yellow Pages. This was a very […]

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Attract More Patients with a Loyalty Program

Attract More Patients with a Loyalty Program

Having problems with patient loyalty? Are you looking for new ways to incentivize repeat business? Have you tried some of the existing loyalty programs or considered your own loyalty card? What can your own loyalty card do for you and your practice? And how does it work? A typical way this card can be utilized […]

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The Importance of the Aesthetic Consult

The Importance of the Aesthetic Consult

In order to have a successful aesthetic practice, you need to have effective advertising to attract people to your business. This includes spending those marketing dollars effectively and having a team of staff that are well informed. When your front-line receptionist books a consultation, the next critical step is to ensure that consultation is of […]

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Costing and Promoting your Aesthetic Services

Costing and Promoting your Aesthetic Services

Opening an aesthetic practice involves a lot of research and decisions, regardless of whether you are starting from the ground up or extending your existing practice. Key factors to consider include determining how you will generate income from this practice, how to market your services, and how to decide the pricing you will charge for […]

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Botox® in Dentistry

Botox® in Dentistry

Botox® in Dentistry Picture this: you’re at your local dental office, having some routine work done. While you’re in the waiting room, you see a small display in outlining how your dentist can treat those stubborn fine lines and wrinkles in your forehead while he works on your teeth – helping you leave their office […]

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Positioning your Medical Practice – Part 4: Hiring and Training the Right Staff

Positioning your Medical Practice – Part 4: Hiring and Training the Right Staff

So far, in your journey to open your Medical Practice, you’ve established your location, your marketing, your client target market and your design elements – all important factors that will contribute to the success and longevity of your practice. This article examines the final and very important step to establishing a successful practice: Hiring and […]

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