Medispa Marketing – Digital Marketing Cautions

Daily Deals – Groupon, Living Social, Amazon Daily Deals

Groupon, Living Social, Amazon Daily Deal are deal-of-the-day websites that commonly advertise aesthetic procedures.

The deal is that you offer a special discount that is at least 50% off. Groupon will pay 50% of the revenues they receive (i.e. if 100 people sign-up for $100 hair removal, they will pay you $5,000 for those 100 customers).

Example:

$99 for Six Laser Hair-Removal Treatments at Laser Cosmetica (Up to $1,745 Value)

In addition to probably (and definitively) resolving the argument about your roommate’s boyfriend always sleeping over, lasers also have practical cosmetic applications. Give unwanted follicles their walking papers with today’s Groupon: for $99, you get six laser hair-removal treatments at Laser Cosmetica, up to a $1,745 value depending on your choice of treatment area. Your Groupon is only valid toward zappings of the upper lip, underarm, back of the neck, regular bikini area, fingers and toes, or happy trail. This deal is good at all seven New York locations: five in Manhattan, one in Long Island, and one in Westchester. This Groupon is valid for new clients only.

When you look at the above example, you can see how the only person winning is Groupon. The clinic is only making $50 for performing 6 laser hair removal treatments. That is less than $10 per treatment, and the clinic sold over 1,000 of these Groupons. When you do the math, it just doesn’t make sense.

Another item that comes up is fee-splitting. Since the deal of the day websites are designed to split the revenues, this could be considered fee-splitting, which is a huge no-no.

Another item you need to be aware of is selling FDA controlled drugs on the internet (i.e. Botox). When the patient buys a Botox deal, they are buying from Groupon, who cannot write a prescription for Botox, so it is technically illegal for them to sell a prescription drug to a person.

Before you participate on one of these deal of the day websites, check with your attorney to make sure you are not breaking any laws.

For more information on how to successfully launch and market your medical spa, register for our next Aesthetic Medicine Start Up Workshop by visiting http://iapam.com/aesthetic-practice-startup-workshop

Jeff Russell, Executive Director of the IAPAM

http://www.iapam.com
http://www.facebook.com/IAPAM
http://www.facebook.com/jeffrussellsays

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