Pay per click (PPC) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher when the ad is clicked. PPC advertisements are shown on web sites or search engine results with related content that have agreed to show ads.
AdWords is Google’s PPC (Pay Per Click) service. Here you can set yourself up to bid on “Botox Doctor” in your city, or even zip code! This is a powerful tool. With PPC advertising, you choose how much you’ll pay for a keyword (i.e. laser hair removal). Every time someone clicks on that ad, you will be charged up to that amount, it could be less depending on the quality of the ad and how many of those keywords are already on your website. A good resource is the book “AdWords for Dummies.”
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John Jessome, of Authentic Marketing Solutions has the following words of advice on Google Adwords, “If you know how to do proper keyword research and have access to a lot of software, feel free to do adwords yourself if you are highly interested and you have the time to dedicate to it. If you do not have the time or the necessary software (Google adwords tools are not enough), then hire someone to manage your adwords campaigns.”
Authentic Marketing Solutions Adwords Tips:
- Make sure you have landing pages for your ads. A number of landing pages would be ideal, depending on the types of ads.
- Make sure you are testing your pages.
- Make sure your analytics are set up so you can track and monitor your adwords campaigns.
“Adwords campaigns can drive immediate traffic to your site and get you paying customers in as little as 24 hours. Especially important if you are not currently ranking well in organic search or are breaking into a new market. As well, adwords campaigns can work well in combination with your SEO campaigns,” says John Jessome.
Google AdWords is by far the largest PPC “publisher,” and you can get a free AdWords account by visiting: adwords.google.com/
For more information on how to successfully launch and market your medical spa, register for our next Aesthetic Medicine Start Up Workshop by visiting http://iapam.com/aesthetic-practice-startup-workshop
Jeff Russell, Executive Director of the IAPAM