IAPAM Aesthetic Resources

Bursting at the seams with patients! That’s the type of problem all aesthetic practices would love to have! Did you know that over 79% of 18 to 49-year-olds are on Facebook, with over half being female? Your patients and future patients are on Facebook, and your practice needs to be on Facebook too! (That is, if […]

The skin is the largest organ and covers the entire human body. It requires tender love and care because it is sensitive to the environment, weather and lifestyle habits. Most people forget all about skincare when they’re enjoying the summer months. Excess exposure to sunlight and a change in diet during the summer can take […]

Facial fillers are used to reduce the appearance of unwanted facial lines, to restore fullness to the face and to fill in scars. As our skin ages, the face naturally loses most of the subcutaneous fat. The facial muscles have to work much closer to the surface of the skin which is why frown lines […]

There is an unfortunate reality that all businesses face, that being negative or unfavorable reviews. If you have not had a customer post a negative review on one of the online rating websites like Google, Yelp, Facebook, and/or RateMDs, you will. I know that is not news you wanted to hear, but it’s going to happen. Unfavorable […]

Laser hair removal is a common cosmetic procedure performed all over the U.S. and other parts of the world. It involves directing a beam of highly concentrated light onto the hair follicles. The pigment present in the follicles absorbs the light to destroy the hair. The hair follicle is damaged by the intense heat emanating […]