IAPAM’s Aesthetic Practice Workshop was essential to me in starting my anti-aging center

Here are a few marketing ideas to get more patients. Start incorporating them and watch as more and more patients visit your medical practice. Top Practice Marketing Ideas: PPC (Pay Per Click) When searching for different things, you might have seen varying ads pop up on the top of the screen. This is what PPC […]

You no longer have to hope that you age gracefully once the fine lines begin to appear because there are ways to halt the process. Neurotoxins can be injected into the face to fight against gravity and prevent the skin from sagging. It also slows down the process that makes the creases that form around […]

There was once a time when cosmetic treatments were considered female-only, but that is a thing of the past. Men are now becoming conscious about their appearance and it has led to a surge in interest by men. A new trend in the aesthetic industry is the increasing male clientele. There was once a taboo […]

No one likes wrinkles. Even though aging is a natural phenomenon, almost everyone wishes to slow it down. Some patients take a proactive approach with opting for the right cosmetic procedures. Cosmetic procedures have been gaining popularity for many years with Botox® injections being the most requested aesthetic procedure.  Botox® is a trademarked name for […]

Bigger, fuller lips are in vogue now. All the latest fashion trends include techniques to make your lips look plumper to create the illusion of full lips using certain lip liners and lipstick shades. Makeup companies have joined in on the trend and are now marketing lip wear that can temporarily plump the mouth, but […]