Both the American Society for Aesthetic Plastic Surgery (ASAPS) and the American Society of Plastic Surgeons (ASPS) have published their aesthetic medicine statistics for 2012, and the statistics tell a growth story for non-invasive modalities. Botox, perennially, leads the pack of minimally-invasive treatments, with an increase by 8% in procedures performed, over 2011. Since 2010, the top 5 non-surgical procedures have driven the growth in the cosmetic medicine arena. This is interesting and timely given the proliferation of peoples “faces” through the use of social media (Facebook, LinkedIn) and via communication tools (gmail, etc.). As the ASAPS reports, “the face is front and center” in 2012 and the statistics support that. Patients are looking for quick, lower-cost, facial rejuvenation treatments, and botox, fillers, chemical peels, laser rejuvenation and microdermabrasion address this market demand with modalities that offer natural looking results with little down time.
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