Secrets to a Successful Practice Workshop

IAPAM Business of Aesthetics

Training Program Summary

Presented by the IAPAM, the Secrets to a Successful Practice Workshop will grow your skill set and prepare you for all the steps needed to add aesthetic medicine and/or medically-supervised weight loss into your practice. By utilizing our facilitator’s experience, you will avoid some of the common pitfalls of the aesthetic industry.

The Workshop will cover the keys to operating a successful and profitable practice which include developing your practice’s purpose, creating people processes, marketing strategies and tracking systems.

After completing this one day session, you will also leave with a business plan for your aesthetic/weight loss practice. This program will cover all aspects of creating a business plan for an aesthetic medicine practice or medical spa. You will earn 6.5 CME’s by participating in our Secrets to a Successful Practice Workshop.

Program Highlights:

    1. Financing options.
    2. Target patient demographics for your procedures.
    3. Developing a menu of treatments and pricing strategy.
    4. Establishing Aesthetic Practice Protocols for your staff (includes editable Word versions).
    5. Creating an effective Marketing Plan to GROW, including incorporating low-cost internet marketing strategies (search engine optimized, pay per click advertising) and the latest social media marketing strategies (Facebook, Twitter, Yelp, LinkedIn).
    6. Finding the right location.
    7. Staffing (editable job descriptions included online).
    8. Federal and State legal and regulatory issues.
    9. How to read financials.
    10. Understanding your practice’s core PURPOSE.
    11. Implementing TEAM processes.
    12. Create TRACKING systems.
    13. *BONUS* – You will receive a Business Manual as well as the book “Secrets to a Successful Practice“.

Program Agenda

We’ve created the following program to guide you through the often confusing process of creating a plan for your aesthetic practice or medical spa:

1. Financing Options

  • Should I buy or lease equipment
  • SBA and regular loan options

2. Target Demographics for your Procedures:

  • Based on your current (or proposed) patient base we’ll create a target demographic profile
  • You will learn your target patient’s: age, sex, socioeconomic status, ethnicity

3. Developing a Menu of Treatments and Pricing Strategy:

  • After we create a personalized demographic profile, we’ll create the menu of services those patients desire.
  • We’ll show you how to find out what to charge for each procedure.

4. Establishing Aesthetic Practice Protocols and HR:

  • Many insurance companies are now requiring written procedural protocols, included are customizable aesthetic procedural protocols for you to use in your practice or medical spa.
  • Aesthetic practice nurse and medical aesthetician job descriptions.

5. Creating an Effective Marketing Plan to GROW:

  • We’ll give you guidance on the most effective internal and external marketing techniques.
  • Using Social Media marketing to get patients in the door.
  • How to use the internet for a low-cost, but highly effective marketing campaign.
  • How to leverage open houses and educational seminars.
  • Utilizing Google local ads and AdWords to get patients to your practice.
  • Establish an online review process to have a “5-Star” rating!
  • Components of a successful marketing strategy.

6. Finding the Right Location:

  • We’ll guide you on the best practices for choosing a location for a stand alone aesthetic practice or medical spa.
  • Should you integrate it within or practice or open a stand alone medspa?

7. Staffing:

  • We’ll review the key positions in a practice/medspa and also include customizable job descriptions.
  • We will discuss common compensation structures, including salary and commissions.
  • IRS rules on contractors vs employees.

8. Federal and State Legal and Regulatory issues:

  • We’ll review common Federal and State regulations that you need to be aware.
  • What you need to know about the Stark Law.

9. Startup Costs and Reading Financials:

  • Typical startup costs for adding aesthetics to a practice. You don’t need to be an expert at understanding every type of financial reports, but you do need to understand the health of your business.
  • In order to maintain profitability, there are some key indicators you’re going to need to watch on a regular basis. We’ll help you focus on the most important indicators.
  • What you need to know about the Stark Law.

10. Core Purpose:

  • Discover core purpose.
  • What is your brand promise?
  • Understanding your practice core values.
  • Planning your goals/targets.

11. People Processes:

  • Implementing people processes for team members.
  • Creating success with your employees.
  • How to maintain a great team.

12. Tracking Systems:

  • Creating a solid tracking sytem for smooth practice operations.
  • Tracking team goals.

Who Should Attend?

This program is designed for physicians, pratice managers, and key staff involved with an aesthetic medicine practice or MedSpa.

Dates, Pricing & Location

For more information on the IAPAM Secrets to a Successful Practice Workshop, please call 1-800-485-5759 or e-mail us at: info@iapam.com

Secrets to a Successful Practice Workshop
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