6 Tips for Aesthetic Practices
Free “6 Tips to Adding Aesthetic Medical Procedures to your Practice”.
Success Tips – Are you using Persuasion or Pre-Suasion?
In his latest book, Pre-Suasion, Robert Cialdini, explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.Pre-suasion is built around the ideas of anchoring and priming.Anchoring, also known as the...
Tracking Your Team, Marketing, Patients and Financials
By Jeff Russell, Author of Secrets to a Successful Practice & Executive Director of the IAPAMAs you know, you can’t just buy a new car and not perform routine maintenance on the car like replacing the oil and window washer fluid. If you did, the engine would cease...
Success Tips – Are you living as an Essentialist?
Do you clearly see that some things are more important than others? Are you an Essentialist? In Essentialism, Greg McKeown, describes the Essentialist lifestyle as living not by default but by design. Essentialists are able to recognize that some things in life...
Success Tips – Focus on Deep Work for Success
I don’t know if it’s just me, but with all my phone notifications, alarms, Alexa reminders… I get just a little overloaded! What a refreshing read of Cal Newport’s book, Deep Work.Deep work is the ability to focus without distraction on a...
Success Tips – The Power of Full Engagement
Do you want to perform at a higher level? Do you want to get more done? In less time? Do you want to have more energy? Better health? More happiness? Of course, you do, who doesn’t? The Power of Full Engagement is based on the premise that performance, health,...
How to Create a Marketing Strategy for Your Practice
By Jeff Russell, Author of Secrets to a Successful Practice & Executive Director of the IAPAM Outside of your other marketing initiatives like digital ads, you should plan to have ongoing promotions within your practice as part of your marketing strategy. These...
Success Tips – Time to Accomplish and Focus
If you look back over the last 30 days, did you accomplish what you wanted to accomplish? If you are like most people, you didn’t! Steven R. Covey’s “First Things First” is a must-read if you find that non-important and non-urgent tasks rule...
Success Tips – Who is Stealing your Happiness?
I want to share a blog I wrote based on John Izzo’s awesome book, “The Fives Thieves of Happiness.” I love books that break down complicated topics into five, or less, steps. However, I did find it to be a tough read. He had some excellent themes on...
Online Reviews – Developing a Practice Strategy
By Jeff Russell, Author of Secrets to a Successful Practice & Executive Director of the IAPAM The New Reality – Importance of Online Reviews There is an unfortunate reality that all practices face—negative or unfavorable reviews. If you have not had a...Sign up for our free newsletter!
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