6 Tips for Aesthetic Practices
Free “6 Tips to Adding Aesthetic Medical Procedures to your Practice”.
How to Create a Marketing Strategy for Your Practice
By Jeff Russell, Author of Secrets to a Successful Practice & Executive Director of the IAPAM Outside of your other marketing initiatives like digital ads, you should plan to have ongoing promotions within your practice as part of your marketing strategy. These...
Success Tips – Time to Accomplish and Focus
If you look back over the last 30 days, did you accomplish what you wanted to accomplish? If you are like most people, you didn’t! Steven R. Covey’s “First Things First” is a must-read if you find that non-important and non-urgent tasks rule...
Success Tips – Who is Stealing your Happiness?
I want to share a blog I wrote based on John Izzo’s awesome book, “The Fives Thieves of Happiness.” I love books that break down complicated topics into five, or less, steps. However, I did find it to be a tough read. He had some excellent themes on...
Online Reviews – Developing a Practice Strategy
By Jeff Russell, Author of Secrets to a Successful Practice & Executive Director of the IAPAM The New Reality – Importance of Online Reviews There is an unfortunate reality that all practices face—negative or unfavorable reviews. If you have not had a...
Success Tips – Habits of Highly Effective People
Written over 25 years ago, the late Stephen R. Covey’s book, The 7 Habits of Highly Effective People lives on. You can’t really argue with any of these principles: Habit 1: Be Proactive Habit 2: Begin with the End in Mind Habit 3: Put First Things...
COVID19 – Practice Cleaning with UVC, Creating Summer Patient Packages
Hey, it’s Jeff and it is time for our weekly check-in. How are you doing? I hope you, your family, and your friends are doing well. We are starting to see some positive news coming out and it looks like some businesses are starting to open. Of course, this is going to...
Social Media Marketing Patients – Reopening – COVID19
Hey there, it’s Jeff, here again, I hope you and your families are doing fantastic and everybody is safe and healthy! For this week’s check-in, I am starting to see on Facebook a lot of activity of practices posting on social media. I am also starting to...
Keys to a Successful Practice Marketing Strategy
By Jeff Russell, Author of Secrets to a Successful Practice & Executive Director of the IAPAM Planning is the first step to a successful marketing strategy. What results are you trying to achieve? Why should you be chosen over the competition? Is timing a factor?...
Aesthetic Practice Update – Create a Skin Care Package for your Patients
Hi, it is Jeff! Welcome back to another week. I want to give you a short sound bite and give you some ideas. My focus here is on how to build your business and survive during these crazy times. In the last blog, we talked about offering a weight loss program where you...Sign up for our free newsletter!
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