Blog | Page 2 of 37

Success Tips – Who is Stealing your Happiness?

May 27, 2020 | Business of Medicine, Practice Aesthetic Medicine, Secrets to a Successful Practice

I want to share a blog I wrote based on John Izzo’s awesome book, “The Fives Thieves of Happiness.” I love books that break down complicated topics into five, or less, steps. However, I did find it to be a tough read. He had some excellent themes on...

Online Reviews – Developing a Practice Strategy

May 21, 2020 | Business of Medicine, Practice Aesthetic Medicine, Secrets to a Successful Practice

By Jeff Russell, Author of Secrets to a Successful Practice & Executive Director of the IAPAM The New Reality – Importance of Online Reviews There is an unfortunate reality that all practices face—negative or unfavorable reviews. If you have not had a...

Success Tips – Habits of Highly Effective People

May 13, 2020 | Business of Medicine, Practice Aesthetic Medicine, Secrets to a Successful Practice

Written over 25 years ago, the late Stephen R. Covey’s book, The 7 Habits of Highly Effective People lives on. You can’t really argue with any of these principles: Habit 1: Be Proactive Habit 2: Begin with the End in Mind Habit 3: Put First Things...

COVID19 – Practice Cleaning with UVC, Creating Summer Patient Packages

May 13, 2020 | Practice Aesthetic Medicine

Hey, it’s Jeff and it is time for our weekly check-in. How are you doing? I hope you, your family, and your friends are doing well. We are starting to see some positive news coming out and it looks like some businesses are starting to open. Of course, this is going to...

Social Media Marketing Patients – Reopening – COVID19

May 11, 2020 | Practice Aesthetic Medicine

Hey there, it’s Jeff, here again, I hope you and your families are doing fantastic and everybody is safe and healthy! For this week’s check-in, I am starting to see on Facebook a lot of activity of practices posting on social media. I am also starting to...

Keys to a Successful Practice Marketing Strategy

May 7, 2020 | Business of Medicine, Practice Aesthetic Medicine, Secrets to a Successful Practice

By Jeff Russell, Author of Secrets to a Successful Practice & Executive Director of the IAPAM Planning is the first step to a successful marketing strategy. What results are you trying to achieve? Why should you be chosen over the competition? Is timing a factor?...

Create a Skin Care Package for your Patients

May 1, 2020 | Aesthetic Medicine Information, Practice Aesthetic Medicine

Hi, it is Jeff! Welcome back to another week. I want to give you a short sound bite and give you some ideas. My focus here is on how to build your business and survive during these crazy times. In the last blog, we talked about offering a weight loss program where you...

Dealing with COVID, Grief & Opportunities for Medical Spas and Practices

Apr 24, 2020 | Practice Aesthetic Medicine

I hope you and your family are doing well during these crazy times! Who could have ever predicted what we are living through now – never could have imagined in 1000 years, if somebody bet me a million dollars – I would have lost the bet. You know, with all...

Tips on Providing an Exceptional Patient Experience

Apr 2, 2020 | Business of Medicine, Practice Aesthetic Medicine, Secrets to a Successful Practice

By Jeff Russell, Author of Secrets to a Successful Practice & Executive Director of the IAPAM In order to grow your practice, you need patient referrals. As a benchmark, at least a third of your patients should be brought in through word of mouth from past and...