Celebrating 20 Years of Training in Botox®, Aesthetic Medicine
and Medical Weight Management

4th of July Training Deals on now until July 8th! Get Your Deals

Celebrating 20 Years of Excellence in Botox®, Aesthetic Medicine & Medical Weight Management Training & Certification

Aesthetic Medicine Symposium — Monday

Secrets to a Successful Practice Workshop

An intensive Monday workshop covering every aspect of launching and running a profitable aesthetic medicine practice or medical spa. 6.5 AMA PRA Category 1 CMEs.

Reserve Your Spot

About the Workshop

Designed for physicians interested in aesthetic medicine & Botox training, business managers, and key staff involved with an aesthetic medicine practice or medical spa, this one-day workshop covers every aspect of building a profitable, sustainable practice.

Learn from successful practices, avoid the costly mistakes others make without proper business training, and leave with a concrete plan for your practice.

You will receive a Business Manual and a copy of “Secrets to a Successful Practice” by Jeff Russell.

At a Glance

Day
Monday (final day of the Symposium)
CMEs
6.5 AMA PRA Category 1 CMEs
Who
MDs, DOs, PAs, NPs, practice managers, and key staff
Includes
Business Manual + Secrets to a Successful Practice book
Member Price
$995  $1,495 non-member

6.5

AMA PRA Category 1 CMEs

For the 1-day workshop

10K+

Providers Trained

By Jeff Russell since 2004

140+

Symposiums Presented

Scottsdale, AZ 2005–present

4.9★

Average Rating

6,359+ verified reviews

What You Will Learn

You will leave with a completed business plan and a customizable template to take back to your practice — not just theory, but a working document you can act on immediately.

Business Planning & Finance

  • Financing options: practice loans, SBA loans, equipment leasing, cash
  • Practice layout and inside design examples
  • Developing a menu of treatments and pricing strategy
  • How to read financials
  • Finding the right location
  • Understanding your practice’s core purpose

Marketing & Growth

  • Target demographics for your procedures
  • Creating an effective marketing plan
  • Low-cost internet marketing strategies
  • SEO, social media, and press releases
  • Creating tracking systems to measure growth
  • Implementing team processes

Operations & Legal

  • Establishing aesthetic practice protocols for staff
  • Staffing: clinic roles, compensation, editable job descriptions
  • Federal and state legal and regulatory issues
  • Who can and cannot perform which procedures

Bonus: You will receive a Business Manual and a copy of Secrets to a Successful Practice by Jeff Russell — plus a customizable business plan template to complete during the workshop.

Hear from Jeff Russell

Jeff has personally taught over 15,000 healthcare providers how to successfully establish and operate their own practices.

Your Instructor

Meet Jeff Russell

Jeff Russell

Jeff Russell

Medical Spa Business Expert

Best-Selling Author

Serial Entrepreneur

Founder, IAPAM & Oakridge Group

With over 30 years of cross-industry experience in technology, hospitality, finance, and education, Jeff Russell has personally taught over 10,000 healthcare providers how to successfully establish and operate their own practices.

As founder of the Oakridge Group and IAPAM, Jeff has built seven distinct companies and navigated multiple economic cycles — from recessions and pandemics to bull markets — giving him practical, real-world insight that goes well beyond theory.

His approach is results-oriented: help business owners work less, earn more, and significantly increase the valuation of their practice. He has presented at over 140 IAPAM Aesthetic Medicine Symposiums since 2005.

“The Workshop gave me the tools and information needed to research my concept, learn the financials specific to my vision, and form and present that information to lenders, builders, and vendors. I would highly recommend anyone thinking of starting or incorporating an aesthetic practice to attend.”

Dr. A.W.

View Full Profile →

Add Other Days to Your Training

All programs take place during the same 4-day event. Combine days for maximum value.

Friday

Weight Management

9 CMEs

Saturday & Sunday

Aesthetic Medicine

18 CMEs

Monday

Business Workshop

6.5 CMEs — You are here

Ready to Build a More Profitable Practice?

Space is limited. Reserve your spot in the Monday Business Workshop or add it to any other program package.

Questions? Call 1-866-211-6901