Aesthetic Practice Startup Workshop

The workshop is designed for MDs, DOs, PAs, NPs, practice managers, and key staff who are launching, acquiring, expanding, or strengthening an aesthetic medicine practice or medical spa. It is relevant whether you are still evaluating the opportunity or already have an existing practice that needs clearer systems and a growth plan.

No. The workshop covers the early decisions that shape a successful launch, including financing, location, practice layout, treatment menus, pricing, staffing, marketing, and tracking systems. It also helps established practices evaluate and improve their current approach.

You will leave with a completed business plan and a customizable template to take back to your practice. Registration also includes the IAPAM Business Manual and a copy of Secrets to a Successful Practice by Jeff Russell.

The Monday workshop covers business planning and finance, financing options, equipment leasing, site selection, layout and design, treatment-menu development, pricing, financial literacy, target demographics, marketing strategy, SEO, social media, public relations, performance tracking, team processes, staffing, compensation, editable job descriptions, and relevant legal and regulatory considerations.

No. This is a full-day business and implementation workshop, not an injection-training day. It is designed to help you turn clinical training into a viable practice by addressing the operating model, financial plan, marketing, staffing, systems, and next steps. Pair it with the Aesthetic Medicine Program if you also want hands-on Botox^® and aesthetic training.

Yes. Practice managers and key staff are welcome. Bringing the people responsible for operations, patient experience, marketing, scheduling, staffing, or implementation can help your team leave with shared priorities and an actionable plan.

The workshop is held on Monday, the final day of the four-day Aesthetic Medicine Symposium, from 8:00 a.m. to 2:30 p.m., with lunch and breaks included. It offers 6.5 AMA PRA Category 1 CME credits. Confirm current dates, agenda, accreditation details, and registration options before enrolling.

Yes. You can attend the Monday workshop on its own or add it to the Friday Medical Weight Management program and/or the Saturday–Sunday Aesthetic Medicine Program as part of the same four-day Symposium event.

The workshop provides practical education on common business, operational, financial, legal, and regulatory considerations. It does not replace individualized advice from qualified legal counsel, accountants, lenders, insurers, financial professionals, or regulatory advisors. Your final decisions should reflect your credentials, jurisdiction, practice structure, and specific business circumstances.

The workshop is led by Jeff Russell, founder of IAPAM and the Oakridge Group, a serial entrepreneur and best-selling author who has taught more than 15,000 healthcare providers how to establish and operate their own practices.