Helping Practices Grow Since 2006...

The IAPAM was founded to help physicians add non-insurance medical procedures to their practice in a profitable manner.

Since 2006, we have been providing hands-on, CME aesthetic medicine and medically supervised weight loss training programs. 10,000s of physicians have successfully added “fun” medicine into their practice.

They find it refreshing to see happy and healthy patients!

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Jeff Russell: Transformative Industry Expert, Visionary Thought Leader & Published Authority

A Visionary Leader in Business and Healthcare

With over 30 years of cross-industry experience in technology, hospitality,
finance, and education, Jeff Russell stands at the forefront of business
transformation for entrepreneurs and healthcare providers. As the founder of the Oakridge Group, Jeff’s mission is to make a positive and meaningful impact, helping others access their untapped potential and guiding them through their journey to personal growth.

Jeff has not only navigated but also shaped the landscape of multiple sectors, demonstrating a profound ability to analyze, systemize, and scale ventures. His journey from a Fortune 10 company to a successful serial entrepreneur and best-selling author underscores a relentless pursuit of
excellence and a deep commitment to empowering others to achieve their full potential.

+30 Years of Industry Leadership

Beginning his professional life in 1992 at Xerox, at the time a Fortune 10
company, he quickly gained foundational insights into large-scale operations and technological advancements. His career trajectory further broadened through roles at world-class organizations such as Club Med in the Bahamas and Fairmont Hotels. This diverse background provided him with a comprehensive understanding of different business models and operational challenges.

In 2004, Jeff embarked on his entrepreneurial journey, founding the Oakridge Group. This pivotal step marked the beginning of a remarkable period of business creation and leadership. Over the years, he has established and nurtured seven distinct companies, including Oakridge Financial Group, IAPAM (International Association for Physicians in Aesthetic Medicine), Glenmore Healthcare, Oakridge Leasing, Medical Spa Financing, and Clean Start Weight Loss®. Each venture reflects his strategic vision and ability to identify and capitalize on market opportunities.

In his three decades in the industry, Jeff has successfully navigate through various economic cycles, from recessions and pandemics to bull markets and fluctuating interest rates. This long-term perspective and resilience have equipped him with invaluable insights into sustainable business growth and risk management. Furthermore, Jeff has been instrumental in leading and managing numerous employees, and his leadership extends to guiding an international organization, showcasing his capacity for global impact.

A significant aspect of Jeff’s experience lies in his dedication to mentorship and education. He has personally taught over 10,000 healthcare providers how to successfully establish and operate their own practices. This direct engagement with aspiring entrepreneurs and medical professionals highlights his practical, hands-on approach to fostering growth and sharing knowledge.

Mastering Business Systemization and Growth

Jeff Russell’s expertise is rooted in his unique ability to quickly analyze, systemize, and scale businesses and medical practices. His core competencies extend across business analysis, strategic systemization, and financial planning, particularly within the specialized fields of aesthetic medicine, medical spa development, and medical weight management. He is a recognized authority in helping entrepreneurs and healthcare providers unchain themselves from the daily grind, enabling them to create businesses that thrive autonomously.

His approach is practical and results-oriented, focusing on strategies that allow business owners to work less, earn more, and significantly increase the valuation of their enterprises. This expertise is encapsulated in his ‘Fire Yourself First’ system, a blueprint designed to free up time and empower business owners to pursue their passions. Jeff’s deep understanding of economic fluctuations, gained over three decades, further solidifies his position as a reliable resource, capable of advising business owners.

A Published Author and Leading Thought Leader

Jeff Russell’s authority in his field is unequivocally demonstrated through his prolific writing, extensive speaking engagements, and significant media presence. As a best-selling author, his literary contributions have profoundly impacted his target audience:

Fire Yourself First®

His latest best-selling book, offering a transformative four-step plan for business owners to achieve operational freedom and pursue their next endeavors.

Learn More About Fire Yourself First!

Secrets of a Successful Practice

A best-selling practice
management book specifically guiding physicians on establishing and
operating profitable cash-based medical practices.

Learn More About Secrets of a Successful Practice!

Clean Start Weight loss®

A highly successful publication that has sold over 30,000 copies, solidifying its status as a best-seller in its niche.

Beyond his books, Jeff regularly contributes articles to industry leading magazines, further reflecting his depth and cementing his expertise and thought leadership in the industry. His published works cover a wide array of critical topics, including financial planning, marketing strategies for medical spas, lease vs. buy decisions, and tips for startup success. Notable publications include:

Cosmetic Surgery Times (2007)
• Healthy Aging magazine (2006, 2007)
• Medical Spas magazine (2005)
• Southern California Physician magazine (2005)
• Chiropractic Economics magazine (2005, 2006)
• Minnesota Medicine magazine (2008)
• Nurse Practitioners Magazine (2006)
• Medical Spas Report magazine (2006

Jeff is also a highly sought-after speaker, having presented at numerous prestigious conferences and symposiums. His engagements include over 140 IAPAM’s Aesthetic Medicine Symposiums in Scottsdale, Arizona (2005-present), the IAPAM Practice Growth Symposium in New Orleans, LA
(2020), the National Black Women’s Health & Beauty Conference in Hollywood, Florida (2011), and the Medical Fitness Association (MFA) national conference in Orlando, Florida. These speaking roles highlight his ability to command an audience and share his insights with a broad
professional community.

His influence extends to various media platforms, with appearances on numerous podcasts where he shares his expertise and vision. Jeff is also the visionary behind the Live a Life Well Lived® model, which advocates for a balanced integration of health, wealth, and wellness. This holistic philosophy positions him as a forward-thinking leader, particularly for healthcare providers seeking to integrate cash-based medical procedures like aesthetics and medical weight management into their practices.

A Legacy of Impact and Integrity

Jeff Russell’s past is built upon a foundation of consistent impact, ethical practice, and a transparent approach to business and life. His three decades of experience, marked by successful ventures and enduring relationships, speak volumes about his reliability and integrity. The positive impact he aims to make in the lives of entrepreneurs and healthcare providers is not merely a stated goal but a demonstrated reality, evidenced by the thousands he has mentored and the successful businesses he has helped to scale.

As a successful serial entrepreneur and best-selling author, Jeff has a proven track record of delivering tangible results and valuable insights. His commitment to the ‘Live a Life Well Lived®‘ philosophy resonates with his audience, fostering a sense of genuine connection and trust. Furthermore, his active presence across various social media platforms and numerous

podcast appearances provide ample social proof of his engagement with the community and his willingness to share and expand his knowledge openly.

His dedication to helping business owners achieve freedom and increase their wealth, while maintaining a balance of health and wellness, positions him as a credible and empathetic leader. Jeff Russell is not just an expert; he is a trusted guide committed to the long-term success and well-being of those he serves.

Keep Learning with Jeff

Explore Jeff’s latest content on LinkedIn and beyond, your next breakthrough might be one click away.

Fire Yourself First

Get hands-on Botox® training in sunny Scottsdale, Arizona! The next Aesthetic Medicine Symposium runs September 5-8.

Helping Practices Grow Since 2006...

Jeff Russell: Transformative Industry Expert, Visionary Thought Leader & Published Authority

A Visionary Leader in Business and Healthcare

+30 Years of Industry Leadership

Mastering Business Systemization and Growth

A Published Author and Leading Thought Leader

Fire Yourself First®

Secrets of a Successful Practice

Clean Start Weight loss®

A Legacy of Impact and Integrity

Keep Learning with Jeff

Call Us!

Make More & Work Less

1-866-211-6901

Explore IAPAM

IAPAM Training

Resources

Connect With Us:

Request Our Botox® Training Program Comparison Guide

Helping Practices Grow Since 2006...

Jeff Russell: Transformative Industry Expert, Visionary Thought Leader & Published Authority

A Visionary Leader in Business and Healthcare

+30 Years of Industry Leadership

Mastering Business Systemization and Growth

A Published Author and Leading Thought Leader

Fire Yourself First®

Secrets of a Successful Practice

Clean Start Weight loss®

A Legacy of Impact and Integrity

Keep Learning with Jeff

Call Us!

Make More & Work Less

1-866-211-6901

Explore IAPAM

IAPAM Training

Resources

Connect With Us:

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Request Our Botox® Training Program Comparison Guide