ACCELERATE YOUR PRACTICE’S GROWTH

Experience two phenomenal days with award-winning authors and industry experts as they reveal their strategies for building profitable practices in 2020.

An Exclusive Event for Those Ready to DOUBLE Their Practice's Revenues

Imagine a world where you enjoy going to your practice, your team members love working, and you make a difference in your patients’ lives! That is the goal of the Practice Growth Symposium.

Unlike other programs with 100’s or 1,000’s of attendees, you will have an opportunity to learn advanced strategies in marketing, team building, leadership, practice management, as well as the latest aesthetic advancements from world-class authors and experts in an exclusive, interactive, workshop environment.

This is the MBA program for a cosmetic practice they don’t teach you about in medical school.  You will receive +$20,000 worth of training over 2-days.

2020 PRACTICE GROWTH SYMPOSIUM EVENT!

Program Agenda

Day 1: Saturday, March 7, 2020
  • 4 Keys to a Successful Practice: Purpose, Team, Grow, Track – You will learn the four pillars of a successful practice and how you can create an “autonomous practice”.
  • Competitive Advantage Workshop – When you have finished this workshop, you will have a completed Competitive Advantage message ready to take back to your practice. You will now be ready to communicate your clear competitive advantage with your team, so they can more effectively sell your practice’s products/services.
  • The Best Patient Stories have a Beginning…a Middle…and Never End & Creating a Competitive Advantage for Your Practice with Full Lifecycle Marketing – Learn core principles of your brand positioning and how to communicate meaningful touchpoints in your patient’s journey. You will also learn tools on how to market your true competitive advantage in your practice.
  • Understanding Patient Behavior– Learn how to find, attract and keep patients who are looking for your services in a competitive environment. Patient behavior has changed, have you?
Day 2: Sunday, March 8, 2020
  • Utilizing Your Team to Create a Self-Managing Practice – In this workshop, you will learn how you can better guide your team so your practice can run without you! Includes tools, tips and strategies you can begin using immediately.
  • Creating a Practice Dashboard – With a financial dashboard, not only will you know what is going on in your practice, but your team will have a clear focus and know what winning looks like.
  • The Future of Cosmetic Injectables – With so many cosmetic injectables available, and more being added every year, let’s take a “futuristic” view into the future of aesthetics and injectables!
  • Grow with Procedures: New Technology Showcase with Live Demonstrations – Spend the afternoon learning about the latest aesthetic technology breakthroughs that will help grow your practice with new procedures. From skin rejuvenation to body sculpting & tightening, we’ll cover what’s new for 2020 and beyond!

Attendee Bonus

Special Bonus: One-year IAPAM Membership

You will receive a free 1-year IAPAM Membership as an added bonus. The IAPAM offers the most comprehensive benefits designed to keep experienced aesthetic/weight loss physicians up to date on what’s new in these areas.

Few Membership Highlights:

  • Resources – The most comprehensive Aesthetic Medicine Educational Resources available, including access to our on-line clinical aesthetic procedure articles, FAQ’s, videos, and forms. Members get access to the clinical procedural database for a year.
  • Networking – Network with other members from around the world through our members-only LinkedIn IAPAM Group and Private Facebook Alumni page.
  • Business Support – Unlimited access to clinical or business-related support.

Speakers

Jaynie L. Smith

Competitive Advantage Expert, Author of Creating Competitive Advantage and Relevant Selling

Jaynie L. Smith, an internationally recognized speaker, uncovered the one key question that nearly 4,000 CEOs failed to clearly answer about their own companies: “What is your #1 Competitive Advantage?” A competitive advantage is the key factor that Warren Buffet considers before he’ll invest in any business. Jaynie Smith has spent over 30 years sharing her established beliefs, with audiences and clients, on how businesses can grow by establishing relevant competitive advantages.

Shannon Waller

Team Coach Expert, Author of Team Success Handbook and Multiplication By Subtraction

Shannon Waller is a passionate expert on creating and maintaining entrepreneurial teams. Successful practices are entrepreneurial by nature. In this detailed workshop, you will learn how to utilize your team's strength to create a practice that can run without you! She’s the creator of The Entrepreneurial Team® Program, and will share with you tips and tactics you can use immediately at your practice.

Tami Vileta

Practice Marketing and Development Expert, President & Creative Director of Pinpoint Strategic Communications

Tami will share innovative strategies and tools to address lead nurturing, patient engagement, patient education, and patient retention – all keys to a successful practice. Her company has extensive knowledge in: Loyalty Marketing, Event Promotion, Inbound Marketing, e-Mail Marketing, Copy Writing, and Graphic Design.

Norm Schrager

Senior Strategist, PatientPop

As the leader in the practice growth space, Norm will share his vast patient acquisition experience on the latest trends so you can improve your patient inflow, and grow your practice. As technology changes so do buyer behavior, this is a must-attend session to keep up the latest changes on why patients buy.

Jeff Russell

Jeff Russell

Medical Business Expert, Author of Secrets to a Successful Practice

Jeff is the founder of the IAPAM and currently serves as the IAPAM’s Executive Director. Jeff is also an established aesthetic industry thought leader and business expert in the medical spa and aesthetic practice industry. Jeff's latest book, Secrets to a Successful Practice, outlines the keys to a successful practice and is the business manual that they don't give you in medical school, on how to run a practice.

WHAT THEY DON’T TEACH YOU IN MED SCHOOL

Proven strategies to grow your practice from business experts.

We know your time is valuable, therefore our accelerated program is offered over a weekend and is designed as an intensive series of workshops and sessions which will help you scale your practice.

You’ll walk away with a clear-cut plan to grow your practice based on the four pillars of a successful practice:

  • Purpose Understanding your practice’s core PURPOSE, which will fuel your business and ensure you make a difference.
  • Team Implementing TEAM processes that will enable you to take a break from your practice when you want.
  • Grow Creating an effective Marketing Plan to GROW, including incorporating low-cost internet marketing.
  • Track You need to know your critical numbers, and be able to TRACK your financial results so you and your team know what “winning” looks like.

You will discover new strategies and tactics that you can use immediately, while networking with an exclusive group of highly successful plastic surgery, dermatology, and medical spa practice owners. With a 1-year subscription to our Practice Success Program (value $3,995) included in your registration, you will be able to keep in touch with attendees through our private community, and have access to our practice growth tools and tips.

A SPECIAL NOTE FROM JEFF RUSSELL

The Executive Director of IAPAM (International Association for Physicians in Aesthetic Medicine)

Hello there! I’m Jeff Russell, the founder and currently, the Executive Director of IAPAM and I’m also the author of Secrets of a Successful Practice: Strategies for a Successful and Profitable Cash-Based Medical Practice.

Like you, I’m an entrepreneur who knows just how challenging and rewarding it is to build your own business from scratch. It’s demanding work, but I have loved diligently building my own aesthetic practice as well as working for the association for the last 14 years.

When I started my aesthetic practice, I had the concept and the vision but no idea how to put those into a business plan format. Over time, I developed the tools and information needed to research my concept, learn the financials specific to my vision, and form and present that information to lenders, builders, and vendors.

Here’s what I learned: Without profits from your practice, you will not be able to invest in newer equipment, support your local economy with taxes and jobs, and reach your financial goals.

But profit is not the end goal. The most successful leaders and companies connect profit to purpose. “Purpose” is our starting place at the 2020 Practice Growth Symposium. We’re going to cover so much more, including:

  • Creating a competitive advantage that will allow you to dominate your competition.
  • Hiring and leading an exceptional team, so your practice can run without you.
  • Learn the latest practice marketing tips, so you can get more patients into your practice.
  • Understand the latest procedures that will allow you to continue to grow your practice’s profits.

This exclusive event that is intentionally designed to help a handful of practice owners and managers grow their businesses exponentially. If you are one of the rare “Growth Oriented” physicians, I hope to meet you in New Orleans on March 7 & 8, 2020. I promise you’ll walk away inspired and equipped to achieve your practice’s growth goals.

Event Hotel

Royal Sonesta Hotel

300 Bourbon St, New Orleans, LA 70130, USA 1.504.586.0300 rating image

Hotel Highlights:

  • Located in the heart of the French Quarter on world-famous Bourbon Street
  • 24-hour business center
  • Fitness Center
  • Pool and Oasis Pool Bar
  • Complimentary high-speed wireless Internet

 

Hotel booking information for the IAPAM Practice Growth Symposium:

 

Click here to book your room online now or call 1-504-586-0300 and use the group code 49970141 (limited rooms available – only 22 rooms left!).

Need even more reasons to attend?

  • Highly valuable, pitch-free content: Our trademark at IAPAM. Unlike conferences, the material you receive is highly valuable and actionable. You will never be pitched to buy something additional to get the results you seek.
  • New Orleans: The hotel is located right on Bourbon Street, need we say more? The location is conveniently located near all the top restaurants, activities and entertainment venues.
  • Comprehensive material you need to develop the business side of your practice: Get all the guidance and insights so you can double your revenues in 2020.
  • First-class experience: From the moment you arrive, your needs will be provided for as this is an intentionally designed intimate event.
  • Detox & Rejuvenate opportunity: If you’ve never visited New Orleans, this is the perfect chance to experience it for what it’s so well known for: Mardis Gras as well as its vibrant nightlife, live music scene and spectacular cuisine.

TO APPLY

Unlike other medical conferences you have attended, the Practice Growth Symposium is an intimate gathering of the top cosmetic/aesthetic healthcare providers in the world. We have chosen to limit the attendance so that you get a better learning experience. Therefore, the program is only available via application.

  • You should have at least 3 team members, and currently offer aesthetic procedures (or looking at adding them to an established practice).
  • Choose the program you are interested in attending:
    • Early Bird AttendeeFull 2 Days (Saturday and Sunday), Practice Growth Symposium + Bonuses

      $4,995

      $2,995

      Early bird pricing only.
      Ends Nov 30!

    • Regular AttendeeFull 2 Days (Saturday and Sunday), Practice Growth Symposium + Bonus

      $4,995

      $3,995

  • Space is LIMITED, please register online now to confirm your spot.
  • Bonus included: One-year IAPAM Membership (Value $295).

Countdown for Earlybird Pricing

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Session Details

Saturday, March 7, 2020
Introduction – 4 Keys to a Successful Practice: Purpose, Team, Grow and Track
IAPAM Founder and Executive-Director, Jeff Russell, shares the secrets he has found in spending the last 14 years training over 6,000 healthcare providers on how to add cash-based aesthetic procedures to their practices. You will learn the four pillars of a successful practice, along with how to create an “Autonomous Practice,” which runs without you.
Competitive Advantage Workshop
Jaynie Smith clearly defines what is and is not a competitive advantage. She will quickly show you that you do not know your own competitive advantages, much less are able to communicate a compelling and consistent reason why patients should choose your product or service. You will receive a clear understanding of what your sales and marketing messages need to be in order to be effective. You will also learn new ways to uncover competitive advantage opportunities and be able to return to your practices and make substantive business decisions for operational excellence and sales success. Members will learn new areas and ways to communicate what they discover. Members will also realize the value of measurements they don’t commonly have, and may then implement new metrics which can help “sell” your practice’s products/services.
The Best Patient Stories have a Beginning…a Middle…and Never End & Creating a Competitive Advantage for Your Practice with Full Lifecycle Marketing
Tami’s presentation will start by discussing the core principles of brand positioning to discover your voice and unique value proposition, and then showcase how to communicate that voice and value into every meaningful touchpoint along the patient journey. From forging effective drip campaigns, to creating meaningful experience pathways. From delivering delightful patient experiences, to building patient loyalty and love. Attendees will learn from best-practice case study examples showing real results, and will go home with an actionable set of tools to make lifecycle marketing their true competitive advantage.
Understanding Patient Behavior (Why Patients Become Patients)
The fact is, now 3 out of 4 people search for healthcare online, attracting new patients — and keeping them — has changed drastically in recent years. Now we not only have rated your provider websites, but most patients choose a practice based on patient reviews. You will learn how patients now choose a provider, and how you can utilize the latest tools and technology to get new patients, and more importantly, keeping them in a new world filled with distractions!
Sunday, March 8, 2020
Create A Self-Managing Practice By Leveraging Your Team
Whether you like it or not, your medical practice is an entrepreneurial organization! Shannon Waller has been passionately working on developing and maintaining entrepreneurial teams since 1995, and through her books and podcasts, has been helping thousands of entrepreneurs and practitioners, like you. In this presentation, you’ll learn three powerful tools to help leverage your teamwork and results and discover how to create a self-managing practice that runs effectively and seamlessly, freeing you up to focus only on what you do best. You’ll learn from Shannon’s wealth of teamwork wisdom and come away with actionable tools, tips, and strategies that you can implement right away.
Creating a Practice Dashboard
There is a saying "what gets measured, gets done." In this workshop, you will learn how to create a financial dashboard that tracks the most important numbers in your practice. The key is to have clear and meaningful goals along with how you are going to get there. You'll learn an easy system that you can use in your practice that will keep your team focused on whats most important, so you consistently grow your practice, year after year.
The Future of Cosmetic Injectables
With so many cosmetic injectables available, and more being added every year, let’s look into the “future” of injectables!
Grow with Procedures: New Technology Showcase with Live Demonstrations
Spend the afternoon learning about the latest aesthetic technology breakthroughs that will help grow your practice with new procedures. From skin rejuvenation to body sculpting & tightening, we’ll cover what’s new for 2020 and beyond!

Symposium Speakers

Jaynie L. Smith

Competitive Advantage Expert, Author of Creating Competitive Advantage and Relevant Selling

Jaynie L. Smith is an internationally recognized keynote speaker, best-selling author, and CEO of Smart Advantage, Inc. (a sales, marketing and management consultancy whose clients range from mid-sized to Fortune 100 companies). Jaynie spent 24 years of her career as a corporate consultant specializing in helping businesses define and communicate their competitive advantages to differentiate themselves from the competition while increasing measurable contributions to the top and bottom lines.

Jaynie was selected by Vistage/TEC, an organization of more than 22,000 CEO's worldwide, as one of the 50 most influential people of their first 50 years. She was featured in Entrepreneur, Industry Week, Investor’s Business Daily, NY Enterprise Report, Business Strategies Magazine, Sales and Service Excellence, Profit Magazine, New York Times, Professional Golfers Association Magazine, Whole Foods Magazine and over 60 other magazines and newspapers. Jaynie has had television appearances that include: ABC World News This Morning, MSNBC, FoxBusiness.com, WGN, KOMO (ABC Seattle), WFLD (Fox Chicago), and many others. Her radio interviews include: Bloomberg Radio, WABC, NPR affiliate WLRN, and scores of others. Jaynie was also featured on the Motley Fool Website.

Shannon Waller

Team Coach Expert, Author of Team Success Handbook and Multiplication By Subtraction

As a coach, author, speaker, and innovator, she has made her mark as the world’s foremost expert on entrepreneurial teams. Shannon Waller operates with the mindset that business isn’t just a head game; it’s also a heart game.

Shannon Waller is a passionate expert on entrepreneurial teams. With Strategic Coach®, the premier entrepreneurial coaching company, since 1991, she’s the creator of The Entrepreneurial Team® Program, a parallel program for team members of Coach clients that focuses on fostering a winning Entrepreneurial Attitude in its participants.

A key decision-maker at Strategic Coach and a recognized trailblazer in the area of teamwork, Shannon is a sought-after speaker, presenter, and coach. She’s a Kolbe Certified™ Consultant and the 2015 recipient of the Kolbe Professional Award for individual leadership in building conative excellence. She also co-authored the bestselling book Unique Ability® 2.0: Discovery and has written two books about entrepreneurial team success. Her first book, The Team Success Handbook, is a wealth of her distilled teamwork wisdom and includes 12 actionable strategies for working successfully in any entrepreneurial company. Most recently, Shannon published Multiplication By Subtraction, a comprehensive guide to gracefully letting go of wrong-fit team members.

A powerful speaker, she is always working to deepen her connection with the audience and thrives when confronted with the unexpected. Waller regularly speaks at summits and symposiums to enlighten the entrepreneurially minded about the power of teamwork and how, with the right people in the right places, a team can leverage you in innumerable ways.

Tami Vileta

Practice Marketing and Development Expert, President & Creative Director of Pinpoint Strategic Communications

Tami Vileta is the president and creative director of Pinpoint Strategic Communications, a Seattle based agency that focuses on helping aesthetic medical practices stand out and rise above the clutter in order to attract new patients and bond with existing patients for better long term relationships. Tami is a seasoned creative professional with over 30 years of award-winning, agency level experience, and a 20 year proven track record in aesthetics. She is also a popular practice development speaker at many national and international society meetings.

A branding agency at heart, Pinpoint has become well known not only for their ability to effectively help practices build and curate strong and authentic leadership brands, but also for their innovative strategies and tools to address lead nurturing, patient engagement, patient education, and patient retention. Tami’s team work in partnership with many of our industries most sought after web and digital marketing agencies to create a true 360-degree solution for full-circle patient marketing.

Under Tami’s leadership, Pinpoint has also worked in an agency capacity with many device manufacturers and service solutions in the aesthetics field (including lasers, surgical and non-surgical devices, legal, software, skin care, and more). These relationships are hugely beneficial for practices, as her team’s in-depth knowledge of treatments, solutions, satisfaction levels, results, and business development tools save practices time and money.

Norm Schrager

Senior Strategist, PatientPop

In his role at PatientPop — the leader in practice growth technology — Norm speaks regularly with healthcare providers and staff, sharing information and trends to help them improve practice performance and thrive. He has a particular interest in ways to improve the provider-patient connection and ease the stresses of being a doctor. Prior to joining PatientPop, Norm played a key content role at athenahealth.

Jeff Russell

Jeff Russell

Medical Business Expert, Author of Secrets to a Successful Practice

Jeff is one of the founders of the IAPAM and currently serves as the IAPAM’s Executive Director and is the author of Secrets to a Successful Practice. Jeff is also an established aesthetic industry thought leader and business expert in the medical spa and aesthetic practice industry. He is a sought-after contributor to reputable medical publications.

Furthermore, Jeff is a frequent chair and lecturer at healthcare conferences. Jeff’s expertise focuses on educating healthcare professionals toward successfully integrating aesthetic procedures into medical practices.

Frequently Asked Questions

Q: What is IAPAM?
The IAPAM stands for The International Association for Physicians in Aesthetic Medicine. The association was founded to help physicians add non-insurance medical procedures to their practice in a profitable manner. Since 2006, we have been providing hands-on, CME aesthetic medicine and medically supervised weight loss training programs. Thousands of physicians have successfully added “fun” medicine into their practice. They find it refreshing to see happy and healthy patients!
Q: What is the IAPAM’s Practice Growth Symposium?
The Symposium is an annual event where practices learn the latest growth strategies of successful companies. This accelerated program is tailored for physicians who are tired of the status quo, and want to grow their practice revenues.
Q: Who is it for?
The Symposium is especially designed for plastic surgery, dermatology, and medical spa practices – their physicians, practitioners, and their managers. It’s for those who are ready to benefit from discovering the most profitable strategies of proven practices while avoiding the costly mistakes others often make.
Q: Do I have to own a practice to attend?
Yes. This event is reserved for practice owners who bring in $500,000 or more in revenue and have at least two staff members.
Q: Do I have to offer aesthetics to attend?
No. In fact, many will attend this conference to research what it takes to add medical aesthetics to their existing practice. The material covered in the conference will help you hit the ground running.
Q: How much does it cost?
Full 2 Days (Saturday and Sunday), Practice Growth Symposium: $3,995 – Primary attendee; Full 2 Days (Saturday and Sunday), Practice Growth Symposium: $2,995 – Secondary attendees
Q: How does it compare to other medical aesthetics trade shows and conferences?
Unlike other trade shows and conferences, the material presented at the Symposium comes from award-winning authors and industry experts – not medspa sales consultants and drug company reps. Moreover, this is NOT a training conference. It’s about building a better practice and will cover topics like: leadership, marketing, patient consultations, practice operations, and finance.
Q: What happens after I apply?
After you apply, you will be contacted by our staff on whether you meet the minimum requirements to attend.
Q: What if I my plans change? Can I get a refund?
You may cancel your participation in Practice Growth Symposium 2020 at any time, but please be aware of the following cancellation policy: If you cancel before October 31, 2019, you will receive a full refund. If you cancel between November 1, 2019 and November 29, 2019, you will be refunded 50% of your registration fee. If you cancel after November 29, 2019, you are not eligible for a refund but may send someone in your place. You may resell your ticket up until 2 weeks prior to the event. To request a refund or fully grant your access to the event to another person, email members@iapam.com. Only requests made by the original purchaser/registrant will be honored.
Q: More questions before you apply?
Contact us at IAPAM_Education@iapam.com or 1800-485-5759.

You’re making the right decision…

You’ll get access to all the sessions, breakfast and lunch daily – and the top industry pros – with your registration ticket.

We recognize that attending this event is an investment, but we know you and your practice are worth it. We recruit the best speakers to offer you the best return on your investment.

CME Training: CME approval is currently underway, we anticipate this 2-day event will offer between 10-14 AMA CAT1 CME credits.

Refunds/Transfers: You may cancel your participation in Practice Growth Symposium 2020 at any time, but please be aware of the following cancellation policy: If you cancel before October 31, 2019, you will receive a full refund. If you cancel between November 1, 2019 and November 29, 2019, you will be refunded 50% of your registration fee. If you cancel after November 29, 2019, you are not eligible for a refund but may send someone in your place. You may resell your ticket up until 2 weeks prior to the event. To request a refund or fully grant your access to the event to another person, email members@iapam.com. Only requests made by the original purchaser/registrant will be honored.

Note: Due to the small size of this event, we expect an early sell-out. We would encourage early registration with payment for the March event. Registration is first-come, first paid, so for all “unpaid” registrations we will contact you the next business day.