Make more and work less! Join 10,000+ licensed medical professionals in growing your skills in Aesthetic Medicine, Medical Weight Management and Business with the IAPAM!

Aesthetic Medicine Symposium:
Secrets to a Successful Practice Workshop

From costing to marketing and staffing strategies - learn everything you need to run a profitable aesthetics practice!

The Business Course They Didn't Teach You in Medical School

Presented by the IAPAM, the Secrets to a Successful Practice Workshop will grow your skill set and prepare you for all the steps needed to add aesthetic medicine and/or medically-supervised weight loss into your practice. 

By utilizing our facilitator’s experience, you will avoid some of the common pitfalls of the aesthetic industry. 

This is a one-day workshop that takes place on the Monday of each Aesthetic Medicine Symposium.

You’ll get:

Training Summary

The Workshop will cover the keys to operating a successful and profitable practice which include developing your practice’s purpose, creating people processes, marketing strategies and tracking systems.

After completing this one day session, you will also leave with a business plan for your aesthetic/weight loss practice. This program will cover all aspects of creating a business plan for an aesthetic medicine practice or medical spa. You will earn 5.5 CME’s by participating in our Secrets to a Successful Practice Workshop.

4 keys to success
  • Financing options.
  • Target patient demographics for your procedures.
  • Developing a menu of treatments and pricing strategy.
  • Establishing Aesthetic Practice Protocols for your staff (includes editable Word versions).
  • Creating an effective Marketing Plan to GROW, including incorporating low-cost internet marketing strategies (search engine optimized, pay per click advertising) and the latest social media marketing strategies (Facebook, Twitter, Yelp, LinkedIn).
  • Finding the right location.
  • Staffing (editable job descriptions included online).
  • Federal and State legal and regulatory issues.
  • How to read financials.
  • Understanding your practice’s core PURPOSE.
  • Implementing TEAM processes.
  • Create TRACKING systems.
  • *BONUS* – You will receive a Business Manual as well as the book “Secrets to a Successful Practice“.

Program Agenda

We’ve created the following program to guide you through the often confusing process of creating a plan for your aesthetic practice or medical spa:

Financing Options

  • Should I buy or lease equipment
  • SBA and regular loan options

Target Demographics for your Procedures:

  • Based on your current (or proposed) patient base we’ll create a target demographic profile
  • You will learn your target patient’s: age, sex, socioeconomic status, ethnicity

Developing a Menu of Treatments and Pricing Strategy:

  • After we create a personalized demographic profile, we’ll create the menu of services those patients desire.
  • We’ll show you how to find out what to charge for each procedure.

Establishing Aesthetic Practice Protocols and HR:

  • Many insurance companies are now requiring written procedural protocols, included are customizable aesthetic procedural protocols for you to use in your practice or medical spa.
  • Aesthetic practice nurse and medical aesthetician job descriptions.

Creating an Effective Marketing Plan to GROW:

  • We’ll give you guidance on the most effective internal and external marketing techniques.
  • Using Social Media marketing to get patients in the door.
  • How to use the internet for a low-cost, but highly effective marketing campaign.
  • How to leverage open houses and educational seminars.
  • Utilizing Google local ads and AdWords to get patients to your practice.
  • Establish an online review process to have a “5-Star” rating!
  • Components of a successful marketing strategy.

Finding the Right Location:

  • We’ll guide you on the best practices for choosing a location for a stand alone aesthetic practice or medical spa.
  • Should you integrate it within or practice or open a stand alone medspa?


  • We’ll review the key positions in a practice/medspa and also include customizable job descriptions.
  • We will discuss common compensation structures, including salary and commissions.
  • IRS rules on contractors vs employees.

Federal and State Legal and Regulatory issues:

  • We’ll review common Federal and State regulations that you need to be aware of.
  • What you need to know about the Stark Law.

Startup Costs and Reading Financials:

  • Typical startup costs for adding aesthetics to a practice. You don’t need to be an expert at understanding every type of financial reports, but you do need to understand the health of your business.
  • In order to maintain profitability, there are some key indicators you’re going to need to watch on a regular basis. We’ll help you focus on the most important indicators.
  • What you need to know about the Stark Law.

Core Purpose:

  • Discover core purpose.
  • What is your brand promise?
  • Understanding your practice core values.
  • Planning your goals/targets.

People Processes:

  • Implementing people processes for team members.
  • Creating success with your employees.
  • How to maintain a great team.

Tracking Systems:

  • Creating a solid tracking system for smooth practice operations.
  • Tracking team goals.

Who Should Attend?

This program is designed for physicians, practice managers, and key staff involved with an aesthetic medicine practice or MedSpa.

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