COVID19 - Practice Cleaning with UVC, Creating Summer Patient Packages

Hey, it’s Jeff and it is time for our weekly check-in. How are you doing? I hope you, your family, and your friends are doing well. 

We are starting to see some positive news coming out and it looks like some businesses are starting to open.  

Of course, this is going to depend on county to county, city to city, state to state, but we are certainly starting to see those businesses open up, which is awesome!

When is it time for your practice to open (you may be open already), you must remember that some patients are going to be scared about coming to your practice. 

Once your practice is open you need to be aware that not all your patients are actually going to come back, a certain percentage of patients will be paranoid about getting a virus and are not sure about your cleaning and sanitation. 

Recently a new cool tool was brought to my attention and it is a UVC tower that is on four wheels to wheel into treatment rooms, and it zaps all 99.9% of germs, viruses, bacteria, using UVC light!  

I negotiated a discount of $5,000 for the UVC tower for IAPAM as an IAPAM benefit. The price the AltaUV Hospital Grade UVC Mobile Tower is about $30,000 (for more information contact Thomas Merolla, Cell 303.868.0250 [email protected]).

This new tool is a great investment for your practice. The AltaUV Hospital Grade UVC Mobile Tower cleans 99.9% of viruses and bacteria in your treatment room and you can just pull it around to different rooms, therefore no need to purchase five machines. 

For those patients who are very concerned about viruses and are still a germaphobe, they may settle down now that you actually have this cool technology that kills 99.9% of germs, bacteria and viruses.  

This new machine can be used as a competitive advantage and can be beneficial in your marketing strategy. Don’t just buy this UVC mobile tower and use it and then not tell anyone about it. 

If you are the first one to have it or one of the only ones, make sure your patients know! 

This machine will bring in more patients than you would usually get because patients will be more confident that you have this UVC technology. 

Remember that you can share all your years and decades of medical experience with your patients, but it is what they read on the internet is what they believe.

The next thing I want you to think about is to offer packages to your patients. Start designing custom packages to offer your patients this summer. 

For your summer packages, you should combine some of the low-profit procedures like Botox (botulinum toxin) injectables along with high-profit procedures, like micro-needling, micro-channeling, and other procedures. 

Don’t forget to boost up your skincare products, as your patients may not be coming in as often as they did so make sure that you give them a three month supply of skincare and mineral makeup. 

For your summer packages try and come up with creative names, you could call it the Post Corona Virus Summer Skin Survival package or something interesting like that. 

Be well, stay sane, stay happy and enjoy your family.