There was once a time when cosmetic treatments were considered female-only, but that is a thing of the past. Men are now becoming conscious about their appearance and it has led to a surge in interest by men. A new trend in the aesthetic industry is the increasing male clientele.
There was once a taboo associated with men and skincare since it is thought of as an effeminate concern. Men are now taking better care of themselves and it is socially acceptable for them to get help with it too. Botox® is one procedure that has become very popular amongst men. According to a report recently released by the American Society for Aesthetic Plastic Surgery (ASAPS), the number of male patients getting injected with neurotoxins has increased and in 2016 the total reached 453,281. Since 2000, the number of men getting this treatment has increased by 337 percent in total.
Why Men Are Seeking Botox®
There are many reasons for the increase in volume and most people attribute it to social media. The trend of posting your pictures online is increasing and men are also joining in. They want to look youthful and vibrant when they are in the virtual spotlight which is why there is a need for aesthetic treatments.
Men are seeking Botox® treatments due to the fact that the procedure is quick and can be completed in a few minutes. They are able to squeeze the appointment into their lunch break and do not need time off from work to get it done. The ten-minute procedure has results that can be seen almost immediately. However, touch-ups may be required after the initial treatment to make the results last longer. The procedure is a safe and easy way to improve the appearance and regain confidence without going under the knife.
Treatments Available with Botox
Most people immediately think of a middle-aged person when they hear the word Botox®, but it is actually an effective tool for combating early signs of aging as well. Botox® and similar neurotoxins under the trade names, Dysport and Xeomin are perfectly safe injectables used for cosmetic purposes. They simply target the lines and wrinkles to make the face look more relaxed and youthful, so crow’s feet (the smile lines around the eyes), forehead wrinkles and vertical wrinkles formed between furrowed eyebrows.
Botox® is used to treat many other medical conditions as well and one of them is excessive sweating or hyperhidrosis. It can be used to reduce sweating of the underarms, palms, and feet. Men sweat a lot than women, and more often than not their confidence levels are affected. Botox® can provide relief; allowing men to perform simple tasks such as shaking hands or wearing light-colored shirts. Because the toxin relaxes the muscles to reduce the appearance of wrinkles it also temporarily disables the sweat glands as well. This means that if you are happy with the results, touch-up injections will be needed only every few months to maintain a sweat-free body. There is a side-effect of the sweat being redirected elsewhere but it is not a very big problem and is usually easily manageable.
Using Botox® as a pain relief treatment is not a novel technique and it is the first way the technique was used. It can be applied to treat patients suffering from chronic migraines e.g. someone who gets 15 or more migraines a month with each one lasting for four hours on average. Botox® was first introduced to treat a painful eye muscle condition called Strabismus and its efficacy at reducing crow’s feet was noticed later as a positive outcome. The FDA approved the use of Botox® for treating migraines in 2010 given its high efficacy rate. The injections are inserted strategically around the forehead to reduce migraine symptoms in patients of all ages.
Botox® can be used to treat spastic muscles resulting from sclerosis, brain trauma and injuries to the spinal cord. It can also help patients living with cerebral palsy improve their quality of life. According to the American Association of Neurological Surgeons (AANS) there are almost 12 million people suffering from spastic muscles in America and they can be treated using a simple injection of Botox®. There are many benefits of the toxin beyond the cosmetic reasons.
How to Encourage Men to Get Botox
The term ‘Brotox’ was coined to make men accept the treatment and feel better about getting it done. Aging and its effects happen to both women and men. So men should not shy away from trying to look the best they can for their significant other or to boost their confidence.
Although many men care about the way they look and want to improve their appearance to get a smoother and younger looking face, they are hesitant when it comes to booking an appointment. This is because they do not know many people in their social circle who have had the procedure performed and most do not want anyone to find out that they had the non-invasive procedure.
While the procedure is basically the same for both men and women there are some details which vary quite a lot for the male gender. When we are talking about injectables, men have unique needs. They require a bigger dose of Botox® to achieve the same effect because their muscles are larger. Their different needs require a separate program designed for them and a dedicated healthcare professional to address their concerns.
Non-invasive procedures have been stigmatized by society as well and men do not want there to be proof of them having an aesthetic treatment done. One of the main concerns men have when getting this kind of treatment is that of their social image. Men prefer to be discreet about their personal grooming and they want to be treated by someone who understands that. A healthcare professional who can answer their questions about Botox® must be present because they need to hear reassuring words from someone they can trust. Men will tend to need more information and facts on the procedure, therefore, the trained healthcare professional must be able to communicate openly with them.
This is a concern for most patients, but they can be convinced by being educated with all the information on the procedure. Most men like to follow everything by the book and they want to see the proof of certifications as well. All the Botox® administrators in the aesthetics practice should attend Botox training in neuro-modulators to understand the standards and procedures of the treatment and help answer any questions the patients might have.
Since the male physique and psyche are different than those of females, it is important that they are treated in a different manner. The approach taken should be practical as it is easier to convince them by using proven facts and figures. Catering to the needs of men can help an aesthetic clinic tap into another niche market and increase their profit margins. There is no additional equipment or rooms required. However, a different patient approach can be learned to include male clients.
Botox® is a completely safe, medically and FDA approved cosmetic treatment. The International Association of Physicians in Aesthetic Medicine (IAPAM) states that Botox® injections should only be performed by a properly trained Botox® administrator who has all the necessary certifications, information on the side-effects and interactions of the treatment. For more information on how to become Botox certified, visit IAPAM’s Botox training courses and certifications!
For more information, visit the IAPAM’s Aesthetic Medicine Symposium with Botox Training website!