Celebrating 20 Years of Training in Botox®, Aesthetic Medicine
and Medical Weight Management
Celebrating 20 Years of Excellence in Botox®, Aesthetic Medicine & Medical Weight Management Training & Certification
At the IAPAM, our mission is to provide industry-leading educational resources for Medical Aesthetic clinics and professionals. With a special focus on skincare, medical weight loss, and cosmetic injectables, our content is crafted to serve both clinic teams and the informed consumer alike.
Among the most critical—yet sometimes overlooked—steps in patient care is the use of pre-procedure photos during facial assessments.
Photos taken before any injectable treatment, including Botox®, are more than just “nice to have.” They are a documentation and communication tool that supports the best clinical, ethical, and business practices. Consistent use of pre-procedure photos enhances the safety, effectiveness, and professionalism of any medical aesthetic clinic.
By capturing the patient’s initial state—both at rest and in motion—you create objective records that:
Learn to Start a Profitable Aesthetics Practice in Just 4-Days!
December 5-8
in sunny Scottsdale, AZ
Start your transitioning to aesthetic medicine and learn everything you need to grow a profitable aesthetics practice in just 4-days!
December 5-8
Scottsdale, AZ
*Members preferred price for 4-day accelerated program. Save $3,605! Membership is only $295/yr and can be added during registration. Add a friend or team member and save $1,000 more on their 4-day registration!
Pre-procedure images objectively record a patient’s initial facial anatomy, wrinkle patterns, and asymmetries. They are indispensable in treatments like Botox® where changes can be subtle, and recall bias can influence perception.
Photos allow for accurate marking of injection points and reviewing anatomical nuances. They also support better tracking of progress when patients return for follow-ups.
Patients may overestimate or underestimate their wrinkles, shadows, or asymmetry. Visual reference helps set appropriate expectations for what Botox® or fillers can (and cannot) achieve.
Clear records protect practices in the rare event a patient questions results or develops complications. Good photo documentation is a key part of medico-legal best practice.
Capture a minimum of these images:
Ask patients to perform relevant expressions for targeted treatments.
| Photo Type | Purpose |
|---|---|
| Resting face | Baseline, asymmetry, wrinkles |
| Smiling/frowning | Dynamic lines, muscle action |
| Raised eyebrows | Forehead wrinkle assessment |
| Squeezing eyes | Crow’s feet mapping for Botox® |
| “Bunny” nose lines | Botox® nasal targets |
During consultations, review photos with patients:
| Step | Action |
|---|---|
| Environment | Consistent lighting, neutral background |
| Camera setup | High quality, same distance for all images |
| Patient pose | Relaxed, no makeup/jewelry, hair pulled back |
| Angles | Frontal, ¾, profile, dynamic expressions |
| File storage | Secure, EHR-documented, compliant |
| Consent | Informed, documented for use and privacy |
Pre-procedure photos in facial assessment are a cornerstone of excellence in medical aesthetics—from planning and documentation to communication and legal protection. At the IAPAM, we equip clinics and trainees with protocols that advance patient safety, satisfaction, and superior outcomes in every session, whether it’s for Botox®, fillers, or beyond.
Ready to standardize your photo protocols or train staff in advanced facial assessment? Contact us for resources, checklists, and custom training for your clinic, today!
A comprehensive comparison of Trulicity® (dulaglutide) and Ozempic® (semaglutide)—their mechanisms, dosing, efficacy, safety, and key differences in clinical use.
Learn where to inject Botox® for frown lines safely and effectively using the 5-point glabellar map, dosing tips, and anatomy-based guidance.
Attend the most comprehensive accredited AMA PRA CAT 1 CME Botox® training weekend, learn how to create a profitable practice with the top 5 most lucrative non-invasive treatments.
Add-on GLP-1 agonists for weight loss and/or business for 4-days of comprehensive, fun CME-accredited training like none other!
Hands-on Botox® injection training is done in a clean multi-million dollar medspa, NOT in a hotel. We provide live models and product, you show up and enjoy the weekend with our expert instructors!
Scottsdale, Arizona
Save $3,605 when you become an IAPAM member and register to attend all 4-days!
Dilution & reconstitution, techniques & tips, recommendations and expert discussion.
Request your free copy of our Botox® Best Practices E-book and start your transformative journey towards making more and working less as a successful cosmetic injector.
