Get hands-on Botox® training in sunny Scottsdale, Arizona! The next Aesthetic Medicine Symposium runs September 5-8.

Tag: Practice How To

Collaborating Physician

Common Facial Areas for Botox® Treatments

As the #1 most requested minimally-invasive cosmetic procedure, mastering Botulinum Toxin (Botox) injections is a cornerstone of a successful aesthetic practice. IAPAM’s clinical hub provides physicians and nurse practitioners with expert guidance on facial treatment areas, injection techniques, and the anatomical knowledge essential for safe, effective treatments.

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Collaborating Physician

Finding a Collaborating Physician

When you’re starting up a new practice, an important aspect of helping you get your first patients is understanding their journey from their first search for a provider to their initial inquiry through to the consultation and finally their first appointment.

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Two female physicians training at a computer station

Patient Assessment

In order to have a successful aesthetic practice, you need to have effective advertising to attract people to your business.

This includes spending those marketing dollars effectively and having a team of staff that are well informed.

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patient consultation

Patient Journey

When you’re starting up a new practice, an important aspect of helping you get your first patients is understanding their journey from their first search for a provider to their initial inquiry through to the consultation and finally their first appointment.

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Doctor and business man shaking hands

Hiring Aesthetics Staff

When you’re starting up a new practice, an important aspect of helping you get your first patients is understanding their journey from their first search for a provider to their initial inquiry through to the consultation and finally their first appointment.

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marketing your practice

Marketing Your Medical Spa

Every practice and every business needs to market themselves. But it’s easy for marketing to become a big black hole that consumes all of your hard earned profits!

Knowing your goals and having a solid marketing plan to support them is vital to creating a successful and profitable aesthetics practice or medspa.

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Stethoscope, notepad and clipboard

How to Price Your Aesthetic Treatments​

It can be hard to know where to start when you’re trying to price out your treatments. Your job isn’t to be cheapest option. Your job is to communicate the value of what you’re offering and ensure you’re getting paid what your service is worth.

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