Top Aesthetic Medicine Trends to Watch in 2024

2024 Aesthetic Medicine Trends according to the IAPAM

With the continuous evolution of aesthetic medicine, we have witnessed a significant shift in trends over the years. 

In retrospect, 2023 was a noteworthy year marked by the rise of minimally invasive aesthetic treatments, an alternative to traditional surgical procedures. 

However, the dawn of 2024 has brought forth new and refined non-invasive aesthetic trends, steering the industry towards a ‘less is more’ approach.

An influential factor behind these trends is the visibility and influence of social media platforms such as Instagram, where selfies and aesthetic appeal hold significant sway. 

Celebrities, too, are opting for a more natural yet youthful appearance, further popularizing non-invasive aesthetic treatments. This has led to an increase in the younger population seeking these treatments, broadening the demographic spectrum.

According to recent statistics, there has been considerable growth in the demand for specific aesthetic treatments. 

For instance, treatments like Botox® and dermal fillers saw a surge of about 30% in 2021/2022, reflecting a growing preference for less invasive cosmetic procedures. 

It’s important to note that the demand for aesthetic treatments has been growing over the last decade, with people spending over $9 billion on aesthetic procedures in 2020, according to the American Society of Plastic Surgeons (both invasive and non-invasive).

In keeping with these trends, we present the top eight non-invasive aesthetic medicine trends for 2024. 

These trends focus not on drastic alterations but on enhancing one’s natural beauty, solidifying the shift away from the previously dominant paradigm of invasive plastic surgery.

Mental Health & Aesthetics

In 2024, a paramount trend within the field of aesthetic medicine is the growing recognition of the intricate connection between mental health and aesthetics. 

As we seek to understand the impact our physical appearance has on our mental well-being, societies around the world are placing an increasing emphasis on prioritizing mental health. 

Reflecting this shift, the aesthetic industry has also evolved, recognizing the potential of non-invasive treatments to enhance physical attributes and bolster psychological wellness.

Extensive research has elucidated a direct link between aesthetic enhancements and a marked improvement in self-esteem and confidence. 

These findings have paved the way for groundbreaking advancements in technologies and techniques, making aesthetic treatments more accessible and less stigmatizing than ever before. 

This accessibility has created a viable option for patients seeking to alleviate the mental distress often associated with their physical appearance.

Moreover, the modern approach to aesthetics has witnessed a remarkable shift from favoring drastic transformations to embracing subtle enhancements. 

This shift, often called the ‘less is more’ approach, fosters a healthier mindset around body image. 

By promoting the notion that beauty lies in the natural and authentic, patients are encouraged to appreciate and enhance their unique features, ultimately cultivating a more positive relationship with their appearance.

As we progress further into aesthetic medicine, recognizing the profound connection between mental health and aesthetics will continue to shape and revolutionize the industry. 

This growing understanding will undoubtedly empower patients to prioritize their psychological well-being alongside their physical appearance, ultimately leading to a more holistic and fulfilling approach to aesthetic treatments.

Moreover, there has been a notable increase in patients turning to aesthetic treatments for self-care in recent years. These patients are not solely focused on physical enhancement but also seek psychological upliftment. 

They view aesthetic treatments as a tool to regain control over their bodies, feel more comfortable in their skin, and ultimately enhance their overall mental well-being.

This convergence of aesthetics and mental health creates a new trajectory for aesthetic medicine. It highlights the importance of a holistic approach to well-being, where the focus extends beyond mere vanity. 

In 2024, the aesthetic industry is not solely about physical appearance but about promoting health, self-care, and happiness.


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List of Top Aesthetic Trends in 2024:

For any provider thinking about entering aesthetic medicine or already practicing, it’s important to stay on top of current and emerging trends. 

The IAPAM has compiled its list of trends to look out for in from extensive research, expert insights, and a keen understanding of emerging consumer preferences. 

By incorporating these trends into our analysis, we aim to provide a comprehensive perspective on the future of non-invasive aesthetic treatments.

Each trend in this compilation signifies a significant step towards more efficient, precise, and patient-centric aesthetic solutions. 

By aligning with the global shift towards less invasive procedures and natural enhancement, these trends are set to shape the aesthetic industry. 

Read on to discover 2024’s key trends that will undoubtedly shape and influence the aesthetic industry in 2024. 

Dermal fillers and neurotoxins, exemplified by popular treatments such as Juvederm®, Botox®, and Juveau®, continue to dominate the non-invasive aesthetic medicine sector. 

Dermal fillers, like Juvederm®, inject gel-like substances into the skin to restore lost volume, smooth lines, or enhance facial features. On the other hand, neurotoxins such as Botox® and Juveau® temporarily relax muscles, reducing or eliminating fine lines and wrinkles.

The appeal of these treatments lies in their ability to provide immediate results with minimal downtime, making them an increasingly attractive option for patients seeking aesthetic enhancements without the recovery period associated with surgical procedures. 

The appeal of Botox® & filler treatments lies in their ability to provide immediate results with minimal downtime.

The non-permanent nature of these treatments also allows for adjustments and refinements over time, a feature that resonates with the ‘less is more’ approach favored in 2024.

From 2000 to 2020, the utilization of injectable treatments like Botox® and Juvederm has experienced a remarkable surge, as indicated by reliable sources. 

Contrary to the 39% increase, the actual percentage growth suggests a more substantial rise in popularity and demand for these procedures. For example, a well-cited source reveals that annual Botox® injections witnessed an astonishing surge of nearly 459% during the specified period (Castellano, 2023).

Additionally, another reliable source reports a remarkable 312 percent increase in soft filler injections between 2000 and 2017. (Botox® and soft tissue filler statistics – 2023)

This substantial growth indicates a rising trend in using soft fillers as a non-surgical option for facial rejuvenation and volume restoration. 

These statistics underscore the growing popularity and acceptance of injectable treatments like Botox® and Juvederm®, reflecting the evolving beauty standards and increasing demand for minimally invasive aesthetic procedures.

The rise in non-invasive treatments like dermal fillers and neurotoxins is driven by the current societal preference for subtle aesthetic changes, the convenience of these procedures, and their ability to produce immediate and customizable results. 

With these factors, it’s expected that the popularity of these treatments will continue to soar in 2024.


Polynucleotides, a prominent inclusion in the top non-invasive aesthetic treatments of 2024, have quickly become a favored solution in aesthetic medicine. Polynucleotides are large molecules of nucleotide polymers that carry genetic information in all living organisms. 

In aesthetic medicine, polynucleotides are harnessed for their regenerative and hydrating properties, making them highly sought-after in rejuvenating injectable treatments.

At a fundamental level, polynucleotides stimulate tissue repair and boost skin hydration. Their ability to bind to water molecules and their propensity to stimulate cell growth and repair make them incredibly effective in addressing common concerns such as skin hydration, elasticity, and overall skin health. 

Consequently, they are integral to treatments targeting skin rejuvenation, anti-aging processes, and scar reduction, offering a non-invasive solution to common aesthetic concerns.

Moreover, polynucleotides have shown promising results in promoting collagen synthesis, further enhancing skin elasticity and firmness. 

Polynucleotides reduce fine lines and wrinkles by encouraging collagen production, providing a more youthful and revitalized appearance.

In addition to their regenerative properties, polynucleotides have also been found to have antioxidant effects, protecting the skin from harmful free radicals and environmental damage. 

This antioxidant activity helps to improve the overall health and vitality of the skin, contributing to a radiant and glowing complexion.

Polynucleotides’ multifaceted benefits continue revolutionizing aesthetic medicine, offering a comprehensive and holistic approach to skin rejuvenation and anti-aging. 

As research and technology advance, the applications of polynucleotides in aesthetic medicine are expected to expand, providing even more innovative and effective solutions for patients seeking non-invasive treatments.

As for FDA approval, while polynucleotides are not directly approved or disapproved by the FDA, they are used in several FDA-approved treatments. The use of polynucleotides in aesthetic treatments is contingent upon the individual product’s FDA status. 

For instance, they are a key component in certain FDA-approved dermal fillers and rejuvenating injections, further cementing their significance in the industry.

The frequency of polynucleotide treatments varies depending on the individual’s specific needs and the nature of the treatment. Typically, injections are administered over a particular time frame, ranging from 4 to 6 weeks apart. 

This is generally followed by maintenance treatments every 6 to 12 months, ensuring sustained results. With their ability to significantly improve skin health and appearance, polynucleotides are set to remain at the forefront of aesthetic trends in 2024.

Microneedling, touted as the ‘glass facial treatment,’ is a revolutionary non-invasive procedure rapidly gaining popularity due to its efficacy and versatility. 

Drawing its inspiration from Korean skincare trends, the ‘glass skin’ aesthetic aims to produce a complexion that is so smooth, hydrated, and translucent that it mirrors the clarity and glossiness of glass. The key to achieving this is the microneedling procedure, which uses tiny needles to create micro-injuries on the skin surface. 

This prompts the skin’s natural healing mechanism, stimulating collagen production and cell turnover, resulting in smoother, firmer, and more luminous skin.

The glass facial treatment effectively addresses various skin care concerns, including acne scars, fine lines, and uneven skin tone, contributing to its rising popularity among consumers in recent years. 

With each treatment, visible improvements can be seen in skin texture and tone, leading to the highly sought-after ‘glass skin’ look. 

While the results of micro needling can be visible immediately after the treatment, the cumulative effect of multiple sessions truly unlocks the ‘glass skin’ aesthetic. 

Usually, a series of treatments spaced 4-6 weeks apart is recommended for optimal results. 

The cost of these treatments can vary widely depending on the provider and the specific skincare needs of the individual, but is generally considered more affordable than most invasive cosmetic procedures.

Microneedling, thus, stands as a testament to the trend toward safer, more affordable, and less invasive aesthetic treatments. 

As more patients turn towards non-invasive aesthetic enhancements, procedures like microneedling are likely to continue to define aesthetic medicine trends in 2024 and beyond.

The global microneedling market has shown significant growth potential, according to multiple reports. In 2020, the market was valued at USD 472.34 million, and it is predicted to experience a compound annual growth rate (CAGR) of 7.9% from 2021 to 2028. 

With steady growth expected through 2030, the market is projected to exceed USD 992.49 million. Multiple sources highlight the promising trajectory and potential of the microneedling market.

These comprehensive reports shed light on the current and future growth prospects of the microneedling market, indicating a positive outlook for the industry.

In pursuing the ideal physique, 2023 has witnessed a remarkable surge in the popularity of non-invasive body contouring and sculpting treatments. 

These cutting-edge technologies, such as PHYSIQ®, SculpSure® and CoolSculpting®, have undergone significant advancements, revolutionizing how patients can reduce stubborn fat pockets without surgery.

PHYSIQ distinguishes itself with STEP technology, integrating EMS and SDM through four applicators for variable stimulation, optimizing patient outcomes conveniently and hands-free. 

This innovation, designed for effective targeting of diverse body areas, including small parts, represents a significant advancement in body treatments with potential benefits for medical practitioners.

SculpSure® utilizes laser technology to heat fat cells, disrupting their structural integrity and initiating a similar natural elimination process. 

The controlled heating allows for precise contouring, allowing patients to achieve their desired body shape with remarkable accuracy.

On the other hand, CoolSculpting® employs cryolipolysis, whereby fat cells are precisely targeted and gently frozen, causing them to perish and be eliminated by the body naturally. 

This innovative approach ensures that surrounding tissues remain unharmed while effectively sculpting the desired areas. 

Their FDA-approved status makes these treatments even more appealing, ensuring safety and effectiveness. With years of research and clinical studies, patients can trust in the reliability and efficacy of these non-invasive procedures. 

Moreover, PHYSIQ®, CoolSculpting® and SculpSure® offer quick recovery periods, allowing patients to resume their daily activities shortly after treatment.

These customizable solutions cater to each individual’s unique body goals and preferences, empowering them to achieve their desired results precisely. 

Whether targeting stubborn fat pockets or achieving a more sculpted physique, non-invasive body contouring and sculpting treatments provide patients with a safe, effective, and convenient option to enhance their appearance.

So, if you want to achieve your ideal body shape without surgery, consider the advancements in non-invasive body contouring and sculpting treatments like Physiq® and SculpSure®. 

Embrace the transformative power of these innovative technologies and unlock a new level of confidence and self-assurance.

Each session typically lasts 25 minutes to an hour, and noticeable results can be observed within six to twelve weeks post-treatment. 

With these innovative treatments, patients can confidently embark on their journey towards a sculpted physique without requiring invasive procedures or lengthy downtime.

Another trailblazer in the non-surgical body sculpting arena is Morpheus8 3D, a cutting-edge treatment known for its ability to remodel and contour the face and body. 

This technology combines microneedling with radiofrequency energy to heat the subdermal layers of the skin, promoting collagen production and resulting in a tighter, smoother appearance. 

Morpheus8 3D has received FDA clearance, further affirming its safety and efficacy.

A notable mention in the list of top non-invasive aesthetic treatments is LIPOAI™ by Cartessa. This novel treatment leverages AI-powered technology for body contouring, offering an innovative approach to fat reduction and skin tightening. 

As we head into 2024, these advancements in non-invasive body contouring and sculpting treatments are undoubtedly set to shape the future of aesthetic medicine.

IV Vitamin therapy, or intravenous vitamin therapy, has become the latest and most popular trend in wellness and aesthetics. 

This innovative therapy directly administers high doses of essential vitamins, minerals, and amino acids into the bloodstream, bypassing the digestive system for optimal absorption.

The beauty of IV vitamin therapy lies in its ability to support a wide range of conditions and health goals. 

It offers a holistic approach to health optimization, from boosting immunity and improving sleep quality to promoting hydration, vitality, and overall wellness. 

This therapy’s precise, potent, and personalized nature has captivated the attention of health-conscious patients who seek efficient ways to replenish and optimize their nutrient levels.

In today’s fast-paced society, IV vitamin therapy is particularly appealing as it caters to the demands of modern lifestyles. 

With its immediate and tangible effects, patients report increased energy levels, improved skin clarity, and enhanced mood. This therapy has become a go-to solution for those looking to improve their well-being and experience noticeable improvements in their daily lives.

The frequency of IV vitamin therapy sessions may vary depending on individual health goals and conditions. While some patients may benefit from weekly sessions, others may opt for monthly treatments to maintain their wellness. 

It is always advisable to consult with a healthcare provider to develop a personalized treatment plan that aligns with specific needs and objectives.

As we move forward, IV vitamin therapy is poised to redefine the boundaries of wellness and preventive care. 

With its powerful ability to optimize overall health and well-being, this therapy is expected to continue gaining momentum and become an essential tool for those seeking optimal health and vitality in the years to come.

Platelet-rich plasma (PRP) therapy plays a central role in the transformative wave of regenerative medicine, offering a compelling alternative to traditional anti-aging solutions. 

This cutting-edge procedure harnesses the body’s healing capabilities, using a concentration of platelets prepared from the patient’s blood, enriched with growth factors that promote tissue repair, collagen production, and new blood vessel formation. 

PRP therapy is building traction in facial rejuvenation, offering a natural solution to combat early signs of aging and improve the appearance of mature skin for both men and women. 

The treatment involves extracting the patient’s blood, processing it to concentrate the platelet-rich plasma, and re-injecting it into the target areas. 

The regenerative capabilities of PRP promote collagen synthesis and skin tightening, resulting in a smoother, plumper, and more youthful-looking complexion. 

As a minimally invasive procedure with little to no downtime, PRP therapy is attracting a growing number of patients looking for practical yet natural anti-aging solutions. 

It’s not just facial rejuvenation generating interest, but PRP therapy also demonstrates potential in treating hair loss, offering new hope for those struggling with this common concern. 

PRP stimulates hair follicle activity and promotes new hair growth, making it an increasingly popular choice for restoration. 

Furthermore, the increasing trend of PRP therapy in aesthetic medicine is mirrored by its adoption among celebrities. Big names such as Kim Kardashian and Angelina Jolie reportedly opted for PRP treatments to maintain their youthful appearance.

According to Grand View Research, the global Platelet Rich Plasma (PRP) market size was valued at USD 627.9 million in 2022. (Platelet rich plasma market size and share report, 2030)

Another report from Bloomberg suggests that the PRP market is projected to be worth $1.94 billion by 2030. The U.S. PRP market specifically was valued at USD 222.73 million in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 10.5%. (Grand View Research, inc.. 2022)

As we move into 2024, PRP therapy is poised to continue shaping the landscape of aesthetic medicine with its promise of natural, personalized, and effective anti-aging solutions.

HydraFacial, a patented and revolutionary skin treatment available in reputable medical spas and dermatology clinics, has recently gained popularity. 

This cutting-edge procedure harnesses the power of a vortex-swirling action to cleanse, extract, and deeply hydrate the skin, resulting in a remarkably radiant and more youthful complexion.

The HydraFacial treatment follows a three-step process that begins with gentle exfoliation to eliminate dead skin cells and reveal a fresh canvas. 

It then moves on to the extraction phase, where a specially designed suction device effectively removes impurities and debris from the pores, leaving the skin feeling remarkably clean and revitalized. 

Finally, the treatment concludes with an infusion of intensive serums that nourish and replenish the skin, enhancing its overall health and appearance.

What sets the HydraFacial treatment apart is its exceptional ability to address multiple skin concerns simultaneously, making it an incredibly versatile option for a diverse range of patients. 

Whether you’re looking to combat fine lines, wrinkles, enlarged pores, or hyperpigmentation, this remarkable treatment can effectively target and improve these common skin issues, resulting in a complexion that exudes confidence and radiance.

One of the most remarkable aspects of the HydraFacial treatment is its non-invasive nature. Patients can experience this procedure’s exceptional benefits without enduring significant discomfort or requiring any downtime. 

This aspect has made it a firm favorite among patients seeking effective skincare treatments that seamlessly fit into their busy schedules.

In summary, HydraFacial treatment has revolutionized the field of skincare with its patented technology and remarkable ability to deliver visible and long-lasting results. 

By combining innovative techniques with a comprehensive approach to skincare, this treatment has become synonymous with achieving a more youthful, rejuvenated, and healthy complexion. 

Experience the transformative power of HydraFacial and unlock your skin’s true potential.

The global facial skincare market is expected to witness significant growth in the coming years, driven by increasing consumer demand and advancements in skincare technologies. 

According to recent market research, the industry was valued at USD 90.76 billion in 2022, with a projected compound annual growth rate (CAGR) of 5.8% from 2023 to 2030. By 2030, the market is estimated to reach USD 169.41 billion. 

These findings highlight the lucrative opportunities for investors and businesses in the facial skincare sector.

As consumers increasingly prioritize skincare and overall facial aesthetics, the demand for HydraFacial and similar innovative treatments is expected to continue rising. 

Moving into 2024, HydraFacial is a testament to the growing importance of non-invasive aesthetic treatments in promoting skin health and beauty.

Chemical peels have emerged as a significant trend in the non-invasive aesthetic industry. This procedure involves applying a chemical solution to the skin to exfoliate and peel off the outermost layer, revealing a smoother, fresher, and more youthful complexion underneath. 

There are several reasons why chemical peels have gained such popularity. Firstly, they offer a range of benefits, from reducing fine lines and wrinkles to improving the appearance of mild scars, treating acne, and reducing age spots, freckles, and dark patches. 

Secondly, peels are customizable to address specific skin concerns, enhancing their appeal to a demographic looking for personalized skincare solutions. 

Advancements in the formulation of peel solutions have allowed for a wider range of skin types and conditions to be treated, further increasing its appeal. 

Notably, the procedure is performed by a trained professional in a controlled environment, ensuring safety and efficacy. 

Chemical peels are not a trend to be pursued at home due to the expertise required to select and apply the correct solution and monitor the skin’s response. 

This necessity of professional intervention makes it a perfect fit for spas and clinics looking to expand their range of advanced, non-invasive aesthetic treatments.

Types of Chemical Peels and Recommended Frequency

Chemical peels can be broadly categorized into three types based on their depth of action: light, medium, and deep peels.

  1. Light Peels: Also known as superficial peels, they use mild acids like alpha-hydroxy acid to penetrate only the outermost layer of skin. They gently exfoliate to improve the appearance of fine wrinkles, acne, uneven skin tone, and dryness. Light peels can be done as often as every two to five weeks.
  2. Medium Peels: These penetrate the outer and middle layers of the skin to remove damaged skin cells. Glycolic or trichloroacetic acids treat wrinkles, uneven skin tone, and acne scars. Medium peels may be repeated every three to nine months to maintain the results.
  3. Deep Peels: Using phenol, deep peels penetrate the middle layer of skin to remove damaged skin cells. They target deeper wrinkles, scars, or precancerous growths. Deep peels can only be performed once due to their intensity.

Remember, the frequency depends on the individual’s skin type, condition, and desired results. Consult a skin care professional to determine the best type and frequency for your needs.

Radiofrequency skin tightening is a non-invasive aesthetic treatment garnering significant attention for its efficiency in combating signs of aging and enhancing skin health. 

It delivers a precise amount of energy to the deep layers of the skin to stimulate collagen production and promote cell turnover, resulting in a firmer, smoother, and youthful appearance.

The global skin tightening market, valued at approximately USD 2.35 billion in 2020, according to a report by Markets and Business Insider (Global $2.35 billion skin tightening), is projected to witness significant growth in the coming years. 

According to Global Market Insights Inc., the market value is set to reach USD 2 billion by 2032. (Global Market Insights Inc., 2023)

The popularity of this treatment can be attributed to its numerous benefits. It is known for its non-invasive nature and negligible downtime and is also suitable for all skin types. 

Moreover, skin tightening effectively addresses various skin concerns, including wrinkles, fine lines, and skin laxity. This comprehensive approach has contributed to widespread adoption among patients seeking visible and long-lasting results.

Another factor driving the trendiness of professional skin-tightening treatments is their in-clinic exclusivity. While at-home skin tightening devices are available, they often deliver a different level of efficacy than professional treatments. 

This further reinforces the need for specialized clinics and spas that can provide the expertise and advanced technologies required to achieve optimal outcomes.

As the demand for skin tightening continues to rise, advancements in technology and research are expected further to enhance the efficacy and accessibility of these treatments. 

This, in turn, will contribute to the sustained growth of the skin tightening market and offer patients more options to achieve their desired skin rejuvenation goals.

Radiofrequency skin tightening is poised to become a dominant trend in aesthetic treatments, fueled by increasing consumer desire for non-surgical anti-aging solutions and the continuous advancements in skin tightening technology.


The future of aesthetic medicine promises further evolution and innovation, spurred on by advancing technology, changing societal norms, and a growing understanding of the human body. 

It’s clear that non-invasive treatments like HydraFacial and CoolSculpting are not merely trends but harbingers of a new era where beauty and health are pursued with minimal interruption to patients’ lives.

As we move towards 2024, aesthetic practices must be prepared for these changes, embracing innovation and adopting new technologies and procedures. 

Understanding their patients – their ever-evolving needs, preferences, and expectations- is key to this. This will involve staying updated with the latest market research, investing in training for new procedures, and keeping abreast of regulatory changes.

We expect the demand for personalized, patient-centric experiences to grow. Aesthetic practices will need to adopt a more holistic approach, focusing on treatment outcomes and the overall patient experience. 

This could involve investing in advanced diagnostic tools for personalized treatment plans, offering a more comprehensive range of treatments to cater to diverse needs, and creating a comfortable and inviting patient environment.

Finally, the increasing interest in the intersection of wellness and beauty suggests that aesthetic practices may also need to widen their scope to include services related to overall health and well-being. 

This could range from nutritional advice and exercise regimes to mental health support, further blurring the lines between beauty, health, and wellness.

The landscape of aesthetic medicine is evolving rapidly, and practices must be proactive in preparing for the future. 

By staying informed, embracing change, and putting patients at the center of their strategy, aesthetic procedures will be well-prepared to thrive in the exciting era that awaits.

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