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Top Botox® Mistakes to Avoid: Expert Insights for Aesthetic Medicine Practitioners

Female physician injecting Botox

Botox® remains the most in-demand non-surgical cosmetic treatment worldwide. But while the technique might seem straightforward, delivering natural, satisfying results takes more than a steady hand. 

The real difference between a happy patient and one who never returns? Avoiding common—and avoidable—mistakes.

If you’re new to injecting or still gaining confidence, this post walks you through some of the most frequent missteps and what to do instead.

Why Do Botox® Treatments Go Wrong?

Patients are usually disappointed for two main reasons:
  1. Frozen Face Syndrome – where expressions are erased entirely and the face stops moving naturally.
  2. “Had Work Done” Look – when results are obvious, like lifted or misshaped eyebrows, asymmetry, or lingering wrinkle patterns.
These outcomes aren’t just cosmetic—they can affect how your patient feels about themselves, and how they feel about you.

Mistakes in Technique: What You Might Be Doing

1. Using Too Much Product

Textbooks often recommend:

  • 20–40 units for the glabella
  • 15–30 units for the forehead
  • 12–30 units for crow’s feet

But that doesn’t mean you should use the high end of those ranges.

Try this instead: Reduce glabellar dosing by 30%, forehead by 50%, and keep crow’s feet within standard. Yes, effects might wear off a little sooner (3–4 months), but results look more natural and patients appreciate a face that still moves.

2. Misplacing Injections in the Glabella

Injecting the frontalis instead of the corrugator supercilii can cause the dreaded “Mephisto brow” — a lifted outer brow and droopy inner one.

Try this instead: Use a more concentrated dose with lower volume. That gives you more control and limits diffusion into the wrong muscle.

3. Injecting Too Low in the Crow’s Feet

Lower crow’s feet injections can make under-eye bags worse, especially in patients with puffiness or herniated fat.

Try this instead: Avoid the lowest area of the crow’s feet in these patients. Preserving some muscle tone helps maintain a smoother, firmer under-eye appearance.

Mistakes of Omission: What You’re Not Doing (But Should Be)

4. Ignoring the Lower Face

Upper-face treatments are common starting points—but the lower face matters too. Treating it can dramatically improve balance and harmony.

Try this instead:

Use micro-dosing in areas like:

  • The platysma (Nefertiti lift)
  • Depressor anguli oris (to lift the corners of the mouth)
  • Depressor septi nasi (to soften a drooping nasal tip when smiling)

These areas are delicate—start with low doses and build from there.

5. Overlooking Secondary Wrinkle Development

Relax one muscle group and another might overcompensate, creating new lines in unexpected places.

Try this instead: Watch for signs of compensatory movement. Adjust your initial plan or offer a 2-week follow-up to refine results.

6. Skipping the Facial Assessment

Every face tells a different story. If you’re injecting without seeing the face in motion, you’re working with half the information.

Try this instead: Have your patient raise their brows, squint, frown, smile—really move. You’ll get a much clearer sense of muscle strength and behavior. Then map out your injection plan accordingly.

The Three Biggest Pitfalls We See

Across thousands of treatments and trainings, these three mistakes come up again and again:

1. Treating Everyone the Same

One formula doesn’t fit all. Age, anatomy, and muscle activity vary widely from patient to patient.

Avoid this by: Always doing a thorough facial exam. Take note of asymmetries and how the face moves before deciding on your plan.

2. Overpromising

Botox® is powerful, but it’s not magic. It won’t fix wrinkles from volume loss, sun damage, or gravity.

Avoid this by: Being upfront about what Botox® can and can’t do. Show before-and-after photos and set realistic expectations.

3. Not Booking a Follow-Up

Results settle in over time, and small tweaks often make all the difference.

Avoid this by: Always booking a follow-up visit two weeks post-treatment. It shows you care and gives you a chance to refine results—building trust and loyalty in the process.

Final Thoughts

Getting great Botox® results isn’t about erasing movement—it’s about enhancing what’s already there, subtly and skillfully. Mistakes happen, especially when you’re starting out. 

But with the right knowledge and a little practice, you’ll learn to avoid the most common pitfalls and build a reputation for results your patients love.

Ready to refine your skills with real patients?

Join us at the Aesthetic Medicine Symposium in sunny Scottsdale, Arizona for hands-on Botox® training taught by expert instructors. Learn more here.

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