Once the patient visits your website, you need to build credibility that you can safely and effectively perform the services you are offering.
You do this with a combination of testimonials and Before & After photos.
It is important to begin getting patient testimonials and before & after photos as early as possible.
With testimonials you want to show your prospective patients that there are people just like them who wanted these procedures and had them done successfully at your practice.
Testimonials are one of the most powerful selling tools in your toolbox.
Since aesthetics and weight loss are very visual procedures, it is very important to have actual patient before & after photographs.
Nothing communicates the results your patients can expect better than before & after photos.
Learn to Start a Profitable Aesthetics Practice in Just 4-Days!
March 28-31 (only 1 spot left!)
June 6-9
in sunny Scottsdale, AZ
Start your transitioning to aesthetic medicine and learn everything you need to grow a profitable aesthetics practice in just 4-days!
March 28-31 (Only 1 spot left!)
June 6-9
Scottsdale, AZ
*Members preferred price for 4-day accelerated program. Save $3,605! Membership is only $295/yr and can be added during registration.
The latest trend is for the use of Video testimonials.
Why videos? The second largest search engine is YouTube (which Google owns), so if you post your video on your YouTube channel, you get double exposure to potential patients looking for your aesthetic services.
A second way to use video to improve your credibility is to video the procedures you do at the clinic.
If you offer Botox, record yourself injecting a patient with Botox and also include the before and after picture in the video. You can do this with every procedure you offer, including: chemical peels, microdermabrasion, Latisse, dermal filler injections and laser hair removal.
Social Media posting is very important in a practice but it is very time consuming therefore you will want to invest in a Social Media service to post to your platforms.
Outsourcing your Social Media Marketing will help with your practice engagement and is a great ROI.
With funding cuts, shrinking reimbursements, and rising burnout rates, many physicians are looking for a more stable, flexible income stream. Aesthetic medicine offers a cash-based, high-profit alternative without the stress of insurance billing or long hospital shifts. In just a few days of training, providers can start offering in-demand, non-invasive treatments and take back control of their lives.
Thinking about starting in aesthetic medicine but not sure where to begin? Whether you want a Botox® side hustle, a full practice, or to expand your clinic, this guide breaks down the pros, cons, and first steps to help you choose the best path.
As a person ages, it’s common for wrinkles and fine lines to show. The good news is that Botox injections can help.
Attend the most comprehensive accredited AMA PRA CAT 1 CME Botox® training weekend, learn how to create a profitable practice with the top 5 most lucrative non-invasive treatments, get hands-on Botox® training in a multi-million dollar aesthetics practice and get trained in GLP-1 agonists and other medically-supervised weight loss treatments.
Scottsdale, Arizona
Talk with a program advisor to discuss your hands-on or online training options for Botox®, Aesthetic Medicine and Medical Weight Management (GLP-1 inhibitors, semaglutide, tirzepatide and more).
The IAPAM has been helping physicians, nurse practitioners and physician assistants make more & work less with AMA PRA CAT 1 CME certification & training in Botox®, Aesthetic Medicine and Medical Weight Management since 2006.
Choose from online or hands-on training today!
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