97% of consumers search for local businesses online. You must be there when people are looking for you with Google. The fastest, zero cost way to rise up the ranks of search results is to register your practice on Google My Business. Once listed, you will get a map of your location, your practice name, full address and phone number. As well, you can upload photos to a photo gallery – all at no charge! To round out your aesthetic practice marketing program, you should get listed on Yahoo Local and MSN Local Listings.
Google My Business lets you make the most of your listing and shows customers why they will want to choose you, and is a critical part of any successful aesthetic marketing program.
Being on Google helps people find, share, rate, and recommend your business to their friends, and people across the web. Google My Business lets you see what people are saying, and lets you respond to customer reviews. This can be a good thing as well as a bad thing. It is very important to ensure you monitor what is being said about you on the internet, and respond to any negative reviews.
Adding a Google My Business listing takes just three steps. They are:
1. Submit your information (you need to have a physical address), from basic contact info to photos and video.
2. Verify your listing by phone or postcard.
3. Wait for your listing to appear on Google.
Once you have set up the listing, it’s important to fill out all of the relevant information, including hours of operation, payment options, categories, and additional details. This is not merely to help your customers navigate your My Business page. It is to help you, too: the richer in content your listing is, the more prominent your My Business organic ranking will become.
Using Google and Bing SEO
People use search engines to look up everything, whether it is a product they want or a service they require. A clinic’s potential patients are also Google and Bing Users and to get the attention of these users you need SEO marketing. SEO helps generate traffic and offers a high rate of conversion because the people who open your website by looking up SEO keywords are those who actually need your services. A practice can significantly benefit from using keywords targeted at the local audience and attract more patients to their clinic.
For more information on how to successfully launch and market your medical spa, register for our next Aesthetic Medicine Start Up Workshop by visiting https://iapam.com/aesthetic-practice-startup-workshop