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Botox trends

botox procedures

Botox® injections are nowadays popular as a ‘quick fix’ solution to younger looking skin. Its cosmetic applications have advanced significantly over the last few years, with more and more people now looking to undergo Botox® injections with the hope of getting rid of fine lines and wrinkles. What was once probably thought to be a procedure whose novelty might wear off one day is nowadays considered to be one that is here to stay.

You may have read about it in the news or even seen it on television – more and more celebrities are now using Botox® injections to maintain their young looks and skin. But the question on many people’s mind is ‘why is it so popular?’ or ‘what makes it such a sought after procedure?’

Well, the answer is simple really. Botox® is a cheap and effective solution to ageing skin. The entire procedure only takes a few minutes, is cheap and does not produce any scarring that may be associated with plastic surgery. More and more people have realised this now, thanks to all the publicity Botox® treatments receive through celebrity use.

Botox for men?

There is a common misconception that Botox® injections are sought after by women and women alone. This is far from the truth. Granted that majority of the people who undergo Botox® injections are women, these days’ even men are undergoing these procedures. Some newspaper reports have even gone to the extent of calling it ‘bro-tox’! Some clinics now report that up to 50% of their patients undergoing botox are male!

Changing trends

The use of Botox® is rising. It is estimated that the number of men and women who underwent Botox® injection rose from 2010 to 2011 by around 5% – that’s a rise from 5.4 million to 5.7 million people. Newer estimates suggest an annual rise of around 10% every year. This rising trend should come as no surprise. The previously attached ‘stigma’  and social attitude to Botox® injections being the treatment reserved for the wealthy no longer exists, and neither does any sense of any shame of undergoing the procedure. It has now become a well recognised and widely accepted surgical procedure.

But that’s not all. Botox®’s applications have advanced from just cosmetic use to management of a variety of clinical conditions that cause muscle spasticity. Some of these conditions include blepharospasm, spastic paraparesis and cerebral palsy in both children and adults. Results have been promising and outcomes have been excellent. Other applications include managing patients with migraine (multiple Botox® injections are given to the scalp) and excessive sweating.

There is no doubt that the future is bright for Botox®. Research is ongoing into looking at newer applications, and the results so far are promising.

Botox is a trademark of Allergan Inc.

For more information on the IAPAM’s Botox Training,


For more information on the IAPAM’s Aesthetic Medicine Symposium with Botox Training, visit

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