I listened to a webinar last night regarding the ups and downs of Groupon Social Media advertising.
I know that many of you have been tempted to or have done a marketing promotion with a Social Media Site. I have had about 7 medical spas almost go under due to poorly positioned Groupon marketing.
At first glance, Groupon and Social Living seem too good to be true…500 new patients streaming into your practice… all that $money$!!!!
“We’ll convert them into profitable clients” you say. Most offices are not staffed properly or positioned properly on the web to handle this temporary traffic.
If you include any kind of a consumable service such as Botox and Fillers, you may actually lose a lot of money.
The stress on your schedule and staff may infuriate the loyal full price customers that you have already worked so hard to gain their loyalty and disposable cash dollars.
Here are the 10 things to remember when entering into a Groupon or Social Living contract:
Social Media posting is very important in a practice but it is very time consuming therefore you will want to invest in a Social Media service to post to your platforms.
Outsourcing your Social Media Marketing will help with your practice engagement and is a great ROI.
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