Every practice and every business needs to market themselves. But it’s easy for marketing to become a big black hole that consumes all of your hard earned profits!

Knowing your goals and having a solid marketing plan to support them is vital to creating a successful and profitable aesthetics practice or medspa.

It can be hard to know where to start when you’re trying to price out your treatments. Your job isn’t to be cheapest option. Your job is to communicate the value of what you’re offering and ensure you’re getting paid what your service is worth.