The cosmetic procedure industry has been witnessing quite the growth in the past few years. The number of people who opted for minimally invasive procedures conducted in 2017 alone was a staggering 17.5 million just in the USA. As per the American Society of Plastic Surgeons, this amount was a 2% increase from 2016.
This increase shows the immense potential of offering such services to patients. Among the various cosmetic procedures, Botox® accounted for 7.3 million treatments in 2017. Hence, it is a minimally invasive procedure which is continuing to be very popular. Based on this, there is an intrinsic need for healthcare providers to receive Botox® training and eventually offer the procedure in their practice.
What is Botox®?
Botox® is a medical procedure that is used to treat muscular conditions or to reduce the onset of wrinkles cosmetically. This effect is reached by paralyzing the muscles of a given area by injecting Botulinum Toxin (Botox®).
Healthcare professionals inject a very small amount in the muscles of a patient to combat wrinkles or to deal with muscle-related issues. The neurotoxin, once injected, targets the central nervous system and affects the effective communication between neurons.
Benefits of Botox®
Why are people availing of Botox® treatments? Here are just some of the benefits that are fueling this decision.
- It helps combat drooping brows which generally cause people to look tired and unhappy at all times.
- It prevents hyperhidrosis or excessive sweating. Since the procedure disrupts the communication between neurons, it also limits the sweat glands from being excessively active.
- People who have been diagnosed with Bell’s Palsy will find that the paralyzed side of their face can become relaxed after Botox® treatments.
How is Botox® Administered?
Only trained medical professional can administer Botox® injections even if the purpose for the treatment is purely cosmetic. Botox® is injected directly into the muscle and each treatments is administered after a period of at least 3 months. More than one area can be treated at a time depending on the patient.
Patients who are getting treated for conditions related to the eye muscles might need to use ointment, eye drops or special contacts to protect their eye. Those who are being treated for excessive sweating in the underarms must shave their armpits at least 24 hours prior to being injected. Also, they should avoid using antiperspirants or consuming warm beverages or spicy food.
Which Patients Qualify for Botox® Treatment?
The FDA in the United States recommends that only patients between the ages of 18 and 65 should be administered cosmetic Botox® injections. As with every other medical treatment, the patient’s complete medical history must be reviewed before proceeding further.
Those who are allergic to any of the ingredients in the drug should not use it. This includes people who are allergic to any of the botulinum toxin brands such as Botox®, Myobloc®, Xeomin® and Dysport®. Anyone who has experienced a side effect from using these products should also avoid using them.
Patients suffering from a skin infection or any other type of condition in the area that is to be treated should certainly avoid Botox®. The injections cannot be administered to those with ALS, Lambert-Eaton syndrome, myasthenia gravis or any other type of illness that affects the nerves and muscles.
Patients who have trouble breathing, suffer from asthma or have trouble swallowing are also advised against seeking Botox® treatment. Those who experience excessive bleeding or are planning to undergo invasive surgery any time soon are also not candidates.
It is important to ask patients if they have ever had facial surgery and why. Drooping eyelids are a warning sign relative to Botox® patients.
Even though it is not expected of the drug to travel throughout the body and affect the fetus or breast milk it is still not recommended for pregnant or breastfeeding woman to undergo Botox® treatments. There have been no clinical studies conducted on expectant mothers for ethical reasons so there is no proof to support this.
Why adding Botox® to a practice can be beneficial?
Among the various other cosmetic surgeries and procedures, one can add, why should healthcare professionals add Botox®?
Here are the primary reasons why it is advised for a practice to add Botox® treatments.
- Popularity of Botox®
While the cosmetic industry is growing as a whole, a significant chunk of this growth is coming from people requesting Botox® treatments. In 2016 alone, people spent more than $2.7 million on injectable treatments. Since then, the trend has been increasing. This is why it is advisable for physicians to receive Botox® training and offer this treatment in their practice.
- Revenue generated
Each Botox® injection has a cost that ranges from $300 to $800. After getting Botox® certification, a physician can quickly realize significant revenue when combined with other aesthetic procedures as well.
- Very speedy method
One can receive Botox® injections in less than 45 minutes. The minimum time it takes is 15 minutes. This is why many have named the treatment the “Lunchtime procedure.” This also means the practice can have a higher patient turnover resulting in more revenue.
- It is FDA-Approved
The administration of Botox® is approved by the FDA. The fact that it has been deemed safe means health-conscious people are likely to be comfortable when seeking Botox®.
- Satisfied customers
People wish to see immediate results. The good thing about Botox® is that the results are reflected very quickly. In most cases, patients will be able to see the difference within a day. Also, there is no downtime required after the surgery. So, one can go back their routine right after leaving the practice. This too leads to high satisfaction rates among customers.
- Source of a long-term relationship
As a healthcare professional, one can’t forget that the cosmetic industry is also a business. While the job of a physician is to treat patients to the best of their capabilities, for the sustainability of their practice, they must ensure that patients do keep coming back to the practice.
Botox® provides physicians with an ethical reason to get people back, because the effects of Botox® are not everlasting. Slowly, they fade away and another Botox® treatment is necessary to keep up improved appearance. This helps in keeping a patient coming in around 3 or 4 times a year.
- An excellent substitute for wrinkle creams
Since wrinkle creams are not considered to be perfect substitutes for Botox®, one can say that there isn’t as great an option of treating wrinkles as Botox®. Hence, there is a sustained demand for cosmetic surgeries like Botox®.
Benefits of Botox® Training
The training involves attending an industry recognized course and getting certified.
In order to realize the benefits of offering Botox® procedures to patients, a healthcare provider needs Botox® certification. Here are the advantages of getting Botox® training.
- Learning the required skill and catering to a wide audience
By taking training, healthcare providers can gain the necessary expertise needed to offer Botox® options. Since there is a broader audience for the procedure, learning the skill allows physicians to cater to the needs of the masses and hence grow their practice.
- Increasing brand awareness
Getting solid training and offering Botox® can be a great way to create knowledge about the practice as well. Those who come in initially for Botox® can become long-term customers and avail of other types of non-invasive procedures as well like chemical peels, laser treatments, microdermabrasion, etc.
Questions to Ask when Choosing a Botox Course
- Does the course have an extensive overview of Anatomy?
- Will I be provided with ample hands on training?
- Is the course curriculum based on the latest and best scientific resources?
- Is the course certified and will it provide me CME’s?
- Will I be provided with the tools and knowledge to add Botox® to my practice?
- Does the training keep a report card from attendees?
- How long has the organization been providing Botox® training?
- Who is doing your Botox® Training?
- Is there opportunity to learn other Aesthetic Procedures at the same time?
- Is the course held in a First Class Medical Facility?
How to become certified?
For a healthcare provider to become certified for Botox®, the following steps must be taken:
- Fulfill basic requirements
Firstly, the physician must have a medical license in the given state he/she wants to practice these procedures in. Without this essential proof of qualification, one cannot be allowed to register in a Botox® class.
Apart from physicians (MDs, DOs), Physicians Assistants (PA) and Nurse Practitioners (NP) can also inject Botox®. and be certified. Depending on state regulations, PA’s and NPs may be required to work under a Medical Director (licensed physician with MD or DO designation). All RN’s should check with their nursing board to see if injecting Botox® is within their scope of practice in their state and in all states, they must have a supervising physician.
- Deciding where to enroll
There are various institutes and associations that have good training for medical practitioners. However, one must ensure that the training they enroll in is recognized as an industry provider and follows the FDA standards and recommendations. Many of these courses provide CME certification.
Whether it is for the growth of the practice or to meet the demands of the patients, the fact remains that Botox® is a procedure healthcare providers should consider adding to their existing practice.