Blog

Official Blog of the IAPAM

5 Amazing Benefits of Botox® Injections Your Patients Need To Know!

5 Amazing Benefits of Botox® Injections Your Patients Need To Know!

According to the American Society of Plastic Surgeons, the #1 most common cosmetic complaint patients have is wrinkles. Approved for wrinkle treatment in 2002 and more recently for crow’s feet by the FDA, nothing smooth’s out wrinkles quicker than Botox Cosmetic®. Your aesthetic patients already know this. Your medical patients, on the other hand, may […]

Read More →

Read More →

The Facts on “How Do Botox® Injections Work?”

The Facts on “How Do Botox® Injections Work?”

Botox® is a very recognizable term, with stories about Hollywood celebrities using it to erase their wrinkles coming out almost daily. In fact, according to the American Society of Plastic Surgeons, Botox® was the #1 minimally-invasive procedure, with 6.7 million procedures being done in the most recent study. If a patients ask you how do […]

Read More →

Read More →

10 Botox Techniques and Tips for Awesome Results

10 Botox Techniques and Tips for Awesome Results

Check out these 10 Botox Techniques and Tips for Awesome Results, whether you are new to providing Botox injections or an experienced injector, these are great reminders of the best practices of injecting Botox

Read More →

Read More →

Botox® Training for Nurse Practitioners: Practical Tips for Expanding Your Practice

Botox® Training for Nurse Practitioners: Practical Tips for Expanding Your Practice

You worked hard to set up your practice and, while you were glad to break even last year, you’re going to have to step things up if you want to turn a profit. One of the best ways to accomplish this is to add ancillary services to your practice. Which Service Should You Add First? […]

Read More →

Read More →

Attract More Patients with a Loyalty Program

Attract More Patients with a Loyalty Program

Having problems with patient loyalty? Are you looking for new ways to incentivize repeat business? Have you tried some of the existing loyalty programs or considered your own loyalty card? What can your own loyalty card do for you and your practice? And how does it work? A typical way this card can be utilized […]

Read More →

Read More →

Understanding Men in the Aesthetic Market

Understanding Men in the Aesthetic Market

The aesthetic medicine industry is a competitive and growing industry. People want to look as good as they feel, and the patients are more like consumers as they are willing to pay for the aesthetic procedures. The new age aesthetic patients come prepared: they are educated about treatment options, the costs and the outcomes involved. […]

Read More →

Read More →

The Importance of the Aesthetic Consult

The Importance of the Aesthetic Consult

In order to have a successful aesthetic practice, you need to have effective advertising to attract people to your business. This includes spending those marketing dollars effectively and having a team of staff that are well informed. When your front-line receptionist books a consultation, the next critical step is to ensure that consultation is of […]

Read More →

Read More →

Costing and Promoting your Aesthetic Services

Costing and Promoting your Aesthetic Services

Opening an aesthetic practice involves a lot of research and decisions, regardless of whether you are starting from the ground up or extending your existing practice. Key factors to consider include determining how you will generate income from this practice, how to market your services, and how to decide the pricing you will charge for […]

Read More →

Read More →

The Advantages for Nurse Practitioners who Receive Botox Training

The Advantages for Nurse Practitioners who Receive Botox Training

There are many advantages to being a nurse practitioner (NP). You are a respected and valued member of the medical community, usually the first point of contact for any patients, and you provide the high standard of care and compassion that one needs during times of challenge. Unfortunately, being a NP also has its challenges: […]

Read More →

Read More →

Botox in Dentistry

Botox in Dentistry

Picture this: you’re at your local dental office, having some routine work done. While you’re in the waiting room, you see a small display in outlining how your dentist can treat those stubborn fine lines and wrinkles in your forehead while he works on your teeth – helping you leave their office with a whiter […]

Read More →

Read More →

Top