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Category: Blog
Botox Top Target Spots – Infographic
Botox Top Targets – An infographic by the team at Training in Botox Embed Botox Top Targets on Your Site: Copy and Paste the Code Below Botox Top Targets – An infographic by the team at Training in Botox
hCG Weight Loss Training
HCG Weight Loss – An infographic by the team at hCG Weight Loss Training Embed HCG Weight Loss on Your Site: Copy and Paste the Code Below HCG Weight Loss – An infographic by the team at hCG Weight Loss Training Jeff Russell, Executive Director of the IAPAM http://www.iapam.com http://www.facebook.com/IAPAM http://www.facebook.com/jeffrussellsays Jeff Russell on Google+ [...]
Groupon Bad for Medspas
I listened to a webinar last night regarding the ups and downs of Groupon Social Media advertising. I know that many of you have been tempted to or have done a marketing promotion with a Social Media Site. I have had about 7 medical spas almost go under due to poorly positioned Groupon marketing. At [...]
Marketing – Aesthetic Practice Website Tips from the Experts
For this week’s blog, I asked John Jessome of Authentic Marketing Solutions to give us some website tips for the design of your medical spa or aesthetic medicine practice website. If you are upgrading your website or starting out and creating a new site, be sure that the overall plan of your site is based [...]
Medispa Marketing – SEO
For this week’s blog, I asked John Jessome of Authentic Marketing Solutions to give me his perspective of the most important marketing you should be doing for your medical spa or aesthetic medicine practice, and as you would suspect, its all about your digital marketing initiatives! Why Search Engine Optimization is Important to your Business [...]
Infographic – 2012 Aesthetic Procedures
Infographic – 2012 Aesthetic Procedures – An infographic by the team at Botox Training Embed Infographic – 2012 Aesthetic Procedures on Your Site: Copy and Paste the Code Below Infographic – 2012 Aesthetic Procedures – An infographic by the team at Botox Training Both the American Society for Aesthetic Plastic Surgery (ASAPS) and the [...]
Medispa Marketing – Internet Tools for Aesthetic Practices
Customer Contact Tools At the IAPAM, we use Constant Contact (www.constantcontact.com). This is an easy way for you to communicate with your patients. You can use Constant Contact to send monthly newsletters, invitations to special events, and any other email communications you would like to share with your patients. The service starts at $15/m for [...]
Medispa Marketing – Digital Marketing Cautions
Daily Deals – Groupon, Living Social, Amazon Daily Deals Groupon, Living Social, Amazon Daily Deal are deal-of-the-day websites that commonly advertise aesthetic procedures. The deal is that you offer a special discount that is at least 50% off. Groupon will pay 50% of the revenues they receive (i.e. if 100 people sign-up for $100 hair [...]
MediSpa Marketing PPC Pt. 2
In my previous blog, I discussed the importance of PPC advertising; I just wanted to summarize the benefits this week: PPC Benefit #1: Small initial investment In general, the search engines don’t charge anything to insert a PPC advertisement. They may have a small initial fee to set up an account, but after that you [...]
MediSpa Marketing – Online Pay Per Click (PPC) Advertising
Pay per click (PPC) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher when the ad is clicked. PPC advertisements are shown on web sites or search engine results with related content that have agreed to show ads. AdWords is Google’s PPC (Pay Per Click) service. Here you [...]
![IAPAM’s Aesthetic Medicine Symposium and hCG Training offers “great presentations, great presenters, [all at a] wonderful venue.”](http://68cqli16ri2yrfzr.zippykid.netdna-cdn.com/wp-content/uploads/2012/11/facial-aesthetics-training-iapam-150x150.jpg "IAPAM’s Aesthetic Medicine Symposium and hCG Training offers “great presentations, great presenters, [all at a] wonderful venue.”")
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