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Official Blog of the IAPAM

Aesthetic Medicine – Then & Now Pt1

Aesthetic Medicine – Then & Now Pt1

Aesthetic medicine has evolved extensively throughout history. People have always been keen to improve their attractiveness and to enhance their beauty, but up until only a few decades ago, the process of having an aesthetic procedure done was limited to plastic surgeons and specialists. “Aesthetic Medicine” used to be a term that was basically unheard […]

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Botox Injections by Nurse Practitioners – infographic

Botox Injections by Nurse Practitioners – infographic

NPs can inject Botox. However, since Botox is a controlled substance, your State may require that you work with a physician. First, you should consult with your State nursing board as they will know the latest rules (they do change!). Basically, if you can currently prescribe (controlled) drugs, you can most likely offer Botox to […]

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Positioning your Medical Practice – Part 4: Hiring and Training the Right Staff

Positioning your Medical Practice – Part 4: Hiring and Training the Right Staff

So far, in your journey to open your Medical Practice, you’ve established your location, your marketing, your client target market and your design elements – all important factors that will contribute to the success and longevity of your practice. This article examines the final and very important step to establishing a successful practice: Hiring and […]

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Starting your own Medical Practice – Part III – Marketing for Success

Starting your own Medical Practice – Part III – Marketing for Success

In part three of this four-part article series, we will focus on how marketing can help your medical practice become a successful business. Since independently operated medical practices are seeing rapid growth in urban areas, and are seen as a commodity, it is important to set yourself apart from your competitors. The best way to […]

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Starting an Aesthetic Medical Practice: Part 2

Starting an Aesthetic Medical Practice: Part 2

In part one of this 4 part series, we focused on the initial set up and location of your Medical Spa Practice. Once all those elements are in place, it is important to focus on the interior elements of your practice, such as design and aesthetics. Having a relaxing, inviting reception area of your practice […]

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Starting an Aesthetic Medical Practice: Part 1

Starting an Aesthetic Medical Practice: Part 1

Consulting and Location Opening up an Aesthetic Medical Practice or medical spa is akin to starting your own business. You need to have a solid plan which will help determine your success. Within this plan, finances need to be in place, a business plan operational, and there should be a solid knowledge and foundation of […]

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Position Your Medical Practice the Right Way – Part 2

Position Your Medical Practice the Right Way – Part 2

Now that you’ve decided on the perfect location for your medical practice, you need to decide how to appeal to your patrons once they walk in your door. You’ve managed to identify the importance of a high traffic location, complete with ease of access to transit, ample parking, in a well-lit area and in a […]

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Position Your Medical Practice the Right Way – Part 1

Position Your Medical Practice the Right Way – Part 1

As in any business or industry, first impressions are lasting. The décor of a front window, the bright colors of an awning or the ease and availability of a website can ultimately determine whether or not that prospective client chooses you. The same goes for the positioning of your medical practice. Physical location, client accessibility, […]

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Thinking of Opening a Medical Weight Loss Program as Part of your Practice? Part2

Thinking of Opening a Medical Weight Loss Program as Part of your Practice? Part2

Congratulations! You’ve taken the plunge and decided to join the multi-billion dollar industry of weight loss programs! Whether you decided to go independently with your own small business, or to purchase a franchise, you’re probably wondering what’s next. Many of you are likely already in the health care profession, maybe as a physician, a nurse […]

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Thinking of Opening a Medical Weight Loss Program as Part of your Practice? Part1

Thinking of Opening a Medical Weight Loss Program as Part of your Practice? Part1

It’s no secret that obesity is on the rise, and everywhere you look, people are looking for new and effective ways to lose those pounds. Fad diets saturate the internet, weight loss books line the shelves of the local libraries and book stores, and nutritional supplements offer supposed fast and “easy” solutions to your woes. […]

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