Blog

Official Blog of the IAPAM

The Cold Hard Truth About CoolSculpting®

The Cold Hard Truth About CoolSculpting®

With all the media attention and the $45 million that Zeltiq® has spent marketing Molly Sims on major television markets across the nations, it is very likely that you have had patients ask about Coolsculpting®.  Before you spend +$80,000 on a CoolSculpting® machine and $10,000’s annually to use it, you need to know the Cold […]

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5 Reasons to Add Botox Training

5 Reasons to Add Botox Training

Every physician is currently looking for new ways to improve the service they offer to patients. Plastic surgeons and allied medical professionals are seeking out cosmetic procedure performance skills courses that can add, not just a service, but also generate additional income every month. In order to add Botox to their practice, they need to […]

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5 Amazing Benefits of Botox® Injections Your Patients Need To Know!

5 Amazing Benefits of Botox® Injections Your Patients Need To Know!

According to the American Society of Plastic Surgeons, the #1 most common cosmetic complaint patients have is wrinkles. Approved for wrinkle treatment in 2002 and more recently for crow’s feet by the FDA, nothing smooth’s out wrinkles quicker than Botox Cosmetic®. Your aesthetic patients already know this. Your medical patients, on the other hand, may […]

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The Facts on “How Do Botox® Injections Work?”

The Facts on “How Do Botox® Injections Work?”

Botox® is a very recognizable term, with stories about Hollywood celebrities using it to erase their wrinkles coming out almost daily. In fact, according to the American Society of Plastic Surgeons, Botox® was the #1 minimally-invasive procedure, with 6.7 million procedures being done in the most recent study. If a patients ask you how do […]

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10 Botox Techniques and Tips for Awesome Results

10 Botox Techniques and Tips for Awesome Results

Check out these 10 Botox Techniques and Tips for Awesome Results, whether you are new to providing Botox injections or an experienced injector, these are great reminders of the best practices of injecting Botox

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Botox® Training for Nurse Practitioners: Practical Tips for Expanding Your Practice

Botox® Training for Nurse Practitioners: Practical Tips for Expanding Your Practice

You worked hard to set up your practice and, while you were glad to break even last year, you’re going to have to step things up if you want to turn a profit. One of the best ways to accomplish this is to add ancillary services to your practice. Which Service Should You Add First? […]

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Attract More Patients with a Loyalty Program

Attract More Patients with a Loyalty Program

Having problems with patient loyalty? Are you looking for new ways to incentivize repeat business? Have you tried some of the existing loyalty programs or considered your own loyalty card? What can your own loyalty card do for you and your practice? And how does it work? A typical way this card can be utilized […]

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Understanding Men in the Aesthetic Market

Understanding Men in the Aesthetic Market

The aesthetic medicine industry is a competitive and growing industry. People want to look as good as they feel, and the patients are more like consumers as they are willing to pay for the aesthetic procedures. The new age aesthetic patients come prepared: they are educated about treatment options, the costs and the outcomes involved. […]

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The Importance of the Aesthetic Consult

The Importance of the Aesthetic Consult

In order to have a successful aesthetic practice, you need to have effective advertising to attract people to your business. This includes spending those marketing dollars effectively and having a team of staff that are well informed. When your front-line receptionist books a consultation, the next critical step is to ensure that consultation is of […]

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Costing and Promoting your Aesthetic Services

Costing and Promoting your Aesthetic Services

Opening an aesthetic practice involves a lot of research and decisions, regardless of whether you are starting from the ground up or extending your existing practice. Key factors to consider include determining how you will generate income from this practice, how to market your services, and how to decide the pricing you will charge for […]

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