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Official Blog of the IAPAM

Botox® Training for Nurse Practitioners: Practical Tips for Expanding Your Practice

Botox® Training for Nurse Practitioners: Practical Tips for Expanding Your Practice

You worked hard to set up your practice and, while you were glad to break even last year, you’re going to have to step things up if you want to turn a profit. One of the best ways to accomplish this is to add ancillary services to your practice. Which Service Should You Add First? […]

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Attract More Patients with a Loyalty Program

Attract More Patients with a Loyalty Program

Having problems with patient loyalty? Are you looking for new ways to incentivize repeat business? Have you tried some of the existing loyalty programs or considered your own loyalty card? What can your own loyalty card do for you and your practice? And how does it work? A typical way this card can be utilized […]

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Understanding Men in the Aesthetic Market

Understanding Men in the Aesthetic Market

The aesthetic medicine industry is a competitive and growing industry. People want to look as good as they feel, and the patients are more like consumers as they are willing to pay for the aesthetic procedures. The new age aesthetic patients come prepared: they are educated about treatment options, the costs and the outcomes involved. […]

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The Importance of the Aesthetic Consult

The Importance of the Aesthetic Consult

In order to have a successful aesthetic practice, you need to have effective advertising to attract people to your business. This includes spending those marketing dollars effectively and having a team of staff that are well informed. When your front-line receptionist books a consultation, the next critical step is to ensure that consultation is of […]

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Costing and Promoting your Aesthetic Services

Costing and Promoting your Aesthetic Services

Opening an aesthetic practice involves a lot of research and decisions, regardless of whether you are starting from the ground up or extending your existing practice. Key factors to consider include determining how you will generate income from this practice, how to market your services, and how to decide the pricing you will charge for […]

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The Advantages for Nurses who Receive Botox Training

The Advantages for Nurses who Receive Botox Training

There are many advantages to being a nurse. You are a respected and valued member of the medical community, usually the first point of contact for any patients, and you provide the high standard of care and compassion that one needs during times of challenge. Unfortunately, being a nurse also has its challenges: long hours, […]

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Botox in Dentistry

Botox in Dentistry

Picture this: you’re at your local dental office, having some routine work done. While you’re in the waiting room, you see a small display in outlining how your dentist can treat those stubborn fine lines and wrinkles in your forehead while he works on your teeth – helping you leave their office with a whiter […]

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How Long Does Botox Last?

How Long Does Botox Last?

Botox is one of the most popular treatments against aging and wrinkles, and it has been used by doctors for many years now. The reasons behind its popularity are not difficult to understand: Botox is very efficient, delivers quick results and is relatively inexpensive. But how does it work and how long does it really […]

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Neurotoxins in your Aesthetic Practice

Neurotoxins in your Aesthetic Practice

Medicine, cosmetic or otherwise, is constantly evolving. New methods and developments are being researched and implemented all the time to help people improve their health and quality of life. Many treatments that are developed today aim at not only improving an individual’s appearance, but also several clinical conditions. For example, consider the implications of neurotoxins, […]

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Aesthetic Medicine Part 2: Today vs. 30 years ago

Aesthetic Medicine Part 2: Today vs. 30 years ago

The evolution of aesthetic medicine over the last few decades is quite extensive. Before, if you wanted to alter or improve your appearance and didn’t want to rely on promises from the latest over the counter skin cream, you would resort to plastic surgery. This would involve hospitalization, anaesthetic, recovery time and an expensive bill. […]

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