Top Aesthetic Medicine Trends to Watch in 2023

New trends in Aesthetic Medicine for 2023

Aesthetic medicine has surged in popularity over the past two decades and continues to trend upwards.

Today’s treatments are quick, easy and effective and provide patients with lasting results. And training opportunities are more accessible than ever for providers. 

The increasing popularity is not only powered by high demand, but also by technological advances, giving patients the confidence to seek out more non-invasive treatments – a rapidly growing trend we will continue to see in 2023.

Medical providers, whether new to aesthetic medicine or seasoned providers, should keep a keen eye on treatments that continue to gain in popularity, both to help grow their practices and to enhance results for their patients. 

In this article, we will discuss the growth factors that are fuelling this increasing market phenomenon and share our predictions for 2023.

Growth Factors Driving Demand

There are three main factors that continue to drive demand for non-invasive aesthetic treatments.

Trends almost always start with the latest treatments celebrities are trying. And social media influencers jump on this bandwagon too. There is an expanding focus among this group towards physical beauty and showcasing anti-aging treatments and techniques. 

Non-invasive treatments are hitting the mainstream, making them more accepted as they become normalized as a part of our beauty routines.  

First time patients are no longer facing criticism or social pressure against seeking out treatments to help enhance their appearance or help them look younger. Individuals who may not feel confident with their own physical appearance are more likely to pursue non-invasive treatment options – helping them build their self-esteem and fit in with modern aesthetic standards.

And there’s an increasing number of patients in their 20s and 30s seeking out Botox® for preventative treatment as well as a growing demographic of men getting cosmetic injections.

In the past, plastic surgery was the only option for aesthetic treatments. However, with advances in medical technology and procedures, there are now non-invasive solutions available without many of the drawbacks associated with traditional surgeries.

Non-invasive treatments typically require less money to be spent on treatment than conventional techniques; there is no need to experience lengthy recovery periods; nor do patients have to endure any serious or exhausting procedures.

By removing arduous medical procedures, these novel solutions afford individuals greater flexibility when considering ways to reveal their true beauty potential.

Sources: 2021 Aesthetic Medicine Trends According to the IAPAM

With the number of employees forced to work from home starting in 2020 because of the pandemic and those who continue to find flexible solutions with their employers, the “Zoom Effect” is much more than just a funny-named occurrence. 

Between 2019-2021, the number of people working from home tripled – going from roughly 9 million people to over 27 million! And many are remaining either completely remote, or in a hybrid work environment. This has also resulted in a significant increase in the usage of video conferencing services, like Zoom. 

The average time people spent on video conferencing calls jumped from 14.2 hrs to 21.5 hours in just 2 years. Giving people more eye strain and wrinkles, reminding them more often about those wrinkles and imperfections they might otherwise forget about when not face to face with their own reflections. Wanting to look their best on and off camera, they’re turning to non-invasive aesthetic treatments to help them look and feel their best!

Sources: United States Census Bureau; 10 Ways Employees Spent Their Time During the Pandemic

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Accessibility and Ease Continue to Drive Demand

The International Society of Aesthetic Plastic Surgery (ISAPS) Global Survey reveals non-invasive treatments are on the rise with 13.6 million cases in 2019, 14.4 million in 2020 and 17.5 million in 2021. 

Popular injectables procedures (such as Botox®), hair removal, nonsurgical fat reduction and chemical peels accounted for an overwhelming share of these numbers – showing that patients continue to prioritize efficient alternatives to surgery when seeking aesthetic improvements. 

The survey also found a 19.9% growth within non-invasive procedures – with a significant increase of 54.4% in non-surgical procedures in the last four years.

Aesthetic medicine treatments such as Botox®, soft tissue filler (dermal fillers, Sculptra®), and chemical peels have become increasingly popular due to their non-invasive nature coupled with quick results and minimal pain or downtime for recovery. 

This has led the aesthetic market size to reach USD 63.5 Billion in 2021, estimated at USD 69.9 billion in 2022; and is predicted to reach USD 155.67 billion globally by 2030. 

According to the latest Aesthetic Plastic Surgery National Databank statistics for 2021-2022, there was a notable increase in demand and revenue growth of non-invasive procedures.

  • Neurotoxins saw an impressive 33% rise with 3,651,223 cases recorded.
  • Dermal Fillers also experienced 32% more activity at 1,857,339 cases.
  • Skin Treatment (Chemical Peels, Hydro facial, etc.) saw 6% growth from 1,390,149 treatments.
  • Hair Removal had 454,954 reported procedures with 2% revenue growth.
  • Skin Treatment (Combination Lasers) claims 431,485 treatments with 4% revenue growth.
  • Skin Tightening reported 391,855 procedures with 7% revenue growth.

Covid-19 Impact on Aesthetic Medicine Trends:

In the wake of Covid-19, many embraced work-from-home lifestyles and online meetings became increasingly common. As a result, patients have become more aware than ever of their physical features and how they are perceived in digital settings. 

There is an increased desire among individuals for quick and effective facial treatments that help them look younger while maintaining accuracy during video calls at work.

Existing Aesthetic Practices Show Resilience in the Face of Many Practice Closures

Despite the unprecedented challenges that Covid-19 has posed to the aesthetic medicine market, a survey by Hamilton Fraser Cosmetic Insurance’s shows an inspiring level of resilience and fortitude on behalf of providers. 

During the pandemic, 86% reported a revenue drop while 72% had no contingency plans in place; yet practitioners still found ways for their practices to bounce back. This is indicative of just how strong this market continues to be.

According to the same survey, 83.92% respondents were not impacted in terms of their existing clients. Furthermore, 33.67% reported that they even acquired new clientele – indicating an unexpected positive outcome from this difficult period! 

To their surprise, there was also an increase across all age groups for these treatments. Both younger and older patients sought out non-invasive aesthetic procedures during COVID-19’s disruption.

The “Zoom Effect” Contributes to Growth in Patients Seeking Aesthetic Treatments

On average, aesthetic providers received 21 new clients post-pandemic – owing largely to the “Zoom Effect” of the pandemic.

The pandemic has caused an unfortunate increase in skin-related issues, as the prolonged use of masks prevents our skin from naturally cooling down and becoming humidified. In response to this situation, many have turned towards non-invasive treatments that promise a more healthy complexion without significant effort or time investment.

By leveraging cutting-edge technology, aesthetic medical treatments have become increasingly efficient and effective. Botulinum toxin injections as well as dermal fillers proved to be especially valuable for patients seeking non-invasive rejuvenation following this trying period.

Aesthetic practitioners should prioritize developing a clientele base, while also planning ahead to ensure resilience in times of economic hardship. Implementing contingency plans allows for flexibility and sustainability when faced with uncertain conditions.

The latest non-invasive aesthetic treatment global survey from Real Shelf highlights a remarkable upward trend in the demand for non-invasive aesthetic medical treatments throughout key markets worldwide. 

62% of US customers have indicated a preference for anti-aging products and it’s likely this number will grow as we move into 2022, particularly across nations such as the USA, UK, Brazil, Germany, France, South Korea, Japan and Indonesia. 

In 2021, the North American aesthetics market was well-established and continues to demonstrate growth. Moreover, Asia Pacific is rapidly emerging as an important region for aesthetic treatments with forecasts suggesting it will serve a major role in the years to come. 

Estimates projected that by the end of 2022, the global non-invasive treatment market size could reach $49.32 billion – representing a significant year-over-year growth of 13%.

Leading companies driving this trend include Galderma S.A., Allergen Inc., Cutera Inc., Alma Lasers, Cynosure Ltd, Syneron Medical Ltd, Merz Pharma, Hologic Inc, Bausch Health Companies Inc.—all innovating their own approaches towards providing safe yet effective aesthetically appealing solutions delivering both cosmetic enhancements and improved confidence levels.

Sources: Survey Shows Impact of Covid-19 on Aesthetic Practitioners; Non-Invasive Aesthetic Treatment Global Market Report 2023

List of Top Aesthetic Trends in 2023:

Aesthetic medicine is increasingly on the rise as individuals strive to maintain a youthful and ageless appearance. In 2023, non-invasive procedures will continue to provide desirable outcomes and prompt many to seek out cosmetic solutions for their appearance concerns. 

Aspiring providers in this field should become familiar with the top trends listed below if they want to stay at the forefront of a fast-paced industry:

Non-invasive treatments, such as Botox® and fillers, are quickly emerging at the forefront of cosmetic trends. Both neurotoxin and dermal filler injectables have seen an increasing demand over recent years; one that is projected to continue growing into 2023. 

Dermal fillers provide a cost-effective method for restoring lost volume in the face while smoothing out wrinkles associated with natural expressions like smiling or frowning.

Neurotoxins act similarly by softening any hard lines resulting from excessive facial muscle use when making these same expressions. Together they offer patients a comprehensive approach to looking younger without undergoing surgery through safe injections administered by certified medical personnel.

With a forecasted growth rate of 12-14%, the aesthetic medicine market for injectables is projected to expand exponentially over the next 5 years, providing millions with accessible and rejuvenating skin treatments.

Neurotoxins are a vital part of the aesthetics industry, and their impact is steadily growing. With FDA approval pending on new neurotoxin, Dermatox®, facial injections look to be gaining further traction in 2022-2023. This follows closely after the introduction of Daxi® – known for its longevity as an injectable neurotoxin – making way for fresh innovation with this new botulinum toxin program from Aquavit.

Sources: Injectable Fillers GuideDermatox neurotoxin injectable pending FDA approval

Benefits of Botox® and Filler Treatments

Botox® and filler treatments offer an array of medical benefits for patients. These include a more youthful, refreshed appearance as wrinkles, skin discoloration or aging effects are reduced. 

Botox® can also aid eye conditions such as strabismus (crossed eyes) by gently relaxing the muscles that cause its occurrence; while providing long-term solutions to excessive sweating and incontinence issues is made possible through this non-invasive approach too! 

Finally, these effective fillers can help alleviate chronic migraine headache pain sufferers – making it one of the most beneficial cosmetic procedures available today.

Facial rejuvenation and Platelet-rich plasma (PRP) are rapidly gaining traction as the aesthetic treatment of choice for men and women looking to vanquish signs of early aging. PRP can help patients improve their physical appearance and battle against signs of mature ageing through a natural process that uses the patient’s own blood.

Platelet-rich plasma (PRP) treatment is an increasingly popular option for those seeking solutions to combat anti-aging, hair loss, sports injury and other conditions. PRP gives patients the ability to combat skin damage and reverse the signs of aging with glowing, rejuvenated results by assisting in the production of new collagen and elastin for a more youthful complexion. (Platelet Rich Plasma therapy treatment for anti-aging).

It consists primarily of plasma from blood – the liquid in which platelets reside – alongside extremely active components that play an essential role in healing throughout our bodies. 

PRP utilizes the patient’s own blood cells to promote healing in a specific area of the body – delivering significant clinical advantages such as increased concentration of growth factors, improved recovery times and decreased pain levels – making it a highly south-after alternative into 2023 and beyond. (Platelet-rich plasma PRP treatment).

In 2021, the Platelet-rich plasma (PRP) market experienced a significant upswing in demand and is expected to continue surging over the next five years. A variety of celebrities have opted to undergo PRP treatments to help improve their appearance, including Meghan Fox, Kobe Bryant, Angelina Jolie and Tiger Woods.

Sources: Platelet-rich plasma PRP treatmentPlatelet-rich plasma or PRP market size in 2023Platelet Rich Plasma therapy treatment for anti-aging

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aesthetic trends

Microneedling is a highly sought-after cosmetic procedure that provides numerous advantages for skin revitalization. Combining traditional treatments with radiofrequency technology, this noninvasive approach produces remarkable results in enhancing texture and showcasing youthful radiance. 

With more people seeking out its rejuvenating effects, microneedling is quickly gaining popularity as an effective aesthetic treatment.

This skincare technique creates minuscule wounds on the skin’s surface to promote the healing of underlying blood vessels. The treatment takes around 10 minutes and releases growth factors such as collagen and elastin to generate new tissue in areas needing revitalization. 

As a result, significant improvements can be seen in both texture and tone as patients’ scarring decreases along with an overall enhanced aesthetic appearance.

Microneedling offers a fast and effective solution for those looking to rejuvenate their skin, with costs generally ranging from $200-$800 per session depending on the size of the area being treated. It is becoming increasingly popular due to its ability to restore that coveted ‘fresh-faced’ look quickly and effectively – leaving clients feeling younger and free from any textural issues.

Sources: Here’s Why Microneedling Has Become So Popular

Laser hair removal continues to remain a prevalent trend in aesthetic care into 2023, thanks to its promising effects. Not only is the procedure incredibly safe, but it’s also proven highly effective and long-lasting – qualities that make investing money worth the cost. 

There has been an increase of male patients seeking laser hair removal treatments as well; making it one of the fastest growing trends within modern aesthetics for both genders alike!

With versatile benefits to offer, this treatment can be pivotal towards addressing all manner of skin issues quickly yet reliably. Benefits of laser treatments include: 

  • Less pain during the process is one of the main focuses of all the people to prefer this treatment.
  • The long-lasting solution makes it beneficial for the patient.
  • Minimum side effects after treatment are one of the basic concerns of people who are considering going for this treatment.
  • Laser hair removal is a quick session that does not require any extra time to recover from the procedure. The maximum time the process takes is 15 minutes. The larger areas also do not take much time.
  • Fewer chances of inflammation, itch, or bump in any of the body parts that are treated in the procedure or treatment.
  • Fewer chances of risks and greater safety are provided in the laser hair removal process.
  • There are different types of laser hair removal like Ruby Laser Hair Removal, Alexandrite Laser Hair Removal, Diode Laser Hair Removal, YAG Laser Hair Removal, and IPL – Intense Pulse Light Hair Removal. This treatment lasts a lifetime. There are very rare cases if you get the hair growth back after some time due to any health issues.

Laser Hair Removal has seen immense growth since 2021, with the global market size at USD 483.0 million and projected to reach an estimated value of USD 1,619.7 million by 2028 due to a 16.7% compound annual growth rate over this period.

Patients typically repeat treatments once every 4-6 weeks for optimal results – these intervals are determined through consultation between patient and aesthetic practitioner.

Sources: 10 Benefits of Laser Hair Removal; Laser Hair RemovalLaser Hair Removal Market 2023-2028

Light-emitting diode therapy is a revolutionary approach to health and wellness, giving patients the power to enhance beauty from within. Utilizing specially designed wavelengths of light, this medical treatment can regenerate skin cells and accelerate the proliferation of new tissue growth – bolstering recovery time with superior results!

LED light therapy has become increasingly popular for its ability to stimulate cell migration and revitalize fading complexions in no time at all.

The main reasons patients prefer these treatments are the following:

  • For sufferers of eczema, this aesthetic treatment is an effective solution that offers relief from patches and rashes to reveal clear skin.
  • LED Light Therapy is an effective solution for those struggling with hair loss, allowing them to enjoy a head full of healthy and vibrant locks. This treatment promotes consistent growth while providing volume and maintaining hair health – taking the worry out of thinning tresses!
  • Acne is a common condition, but LED light therapy offers an effective way to treat it and achieve radiant skin. Clients may be relieved of this issue after undergoing the treatment, allowing them to enjoy a beautiful glowing complexion again.
  • LED can also improve sun damage on the skin.
  • LED light therapy is revolutionizing wound care by offering a fast, non-invasive alternative to surgery. Patients are quickly healing injuries with this effective and efficient method.
  • Wrinkles are an inevitable part of aging, but modern technology offers a solution. LED light therapy is fast becoming the go-to treatment for facial wrinkles, providing clients with renewed youthfulness and confidence in their appearance.

LED light treatments are an effective and non-invasive way to treat a variety of skin issues. Yellow, blue, or near-infrared lights penetrate the uppermost layer for surface treatment as well as deeper into the skin depending on intensity level chosen.

For best results, sessions are scheduled once a week for 4 weeks and administered by a trained healthcare provider. LED therapies may not provide immediate relief upon first session but by keeping up regular maintenance each month long lasting changes will become visible soon after!

By 2023, the LED light therapy market is projected to rise substantially from a previous value of US$1 billion. This growth trajectory will continue steadily over the next decade at an estimated rate of 5.7%, due in large part to rising prevalence and awareness surrounding common conditions such as seasonal depression or skin diseases that require treatment through this form of medical intervention.

The potential for further expansion by 2030 means providers can capitalize on numerous business opportunities within this field, suggesting exciting prospects for continued commercial success well into the future!

Sources: LED Light TherapyLED Light Therapy Market Size 2023 Growth

Chemical peels, such as the VI Peel, are an important aspect of aesthetic medicine that can aid in achieving smoother and more glowing skin. Through exfoliation-like techniques shouldering away outer layers of skin, these treatments help to expose a younger and healthy-looking complexion. Depending on their scope or depth, this procedure may cost anywhere from $150 – $3K+.

For providers, chemical peels are a cost-effective way to boost revenues for an aesthetics practice. For patients, they provide countless advantages, including: 

  • Chemical peeling is an effective way to reduce the appearance of enlarged pores, resulting in a brighter and smoother complexion.
  • Chemical peels provide a potent solution to acne, leaving the skin glowing with newfound vibrancy. Patients can enjoy brighter days and smoother complexions without sacrificing any quality of care!
  • Chemical peels can be an effective treatment for restoring vibrancy and evenness to your complexion. This powerful procedure removes damaged, discolored outer layers of the skin, revealing a brighter and more luminous you underneath!
  • With its ability to restore skin balance and texture, this treatment can give patients a glowing complexion that will leave them radiating freshness.
  • Chemical peels are an effective method of diminishing wrinkles and restoring skin’s smoothness.
  • Chemical peels are an efficient way to tackle areas of hyperpigmentation, allowing patients to achieve a more even skin tone.
  • Chemical peels offer a low-risk way to improve the appearance and health of the skin.
  • These chemical peels are also customizable. Patients can tailor-make their treatment plan with the plethora of customizable options available to best tackle problem areas and enjoy healthy, radiant skin.

Chemical peeling is an effective skin rejuvenation procedure that takes between 30 and 90 minutes, depending on the extent of treatment. Patients may require multiple sessions in order to get desired results; 4-6 treatments spaced out 1 – 2 months apart are generally recommended for complete facial renewal. The recovery time from a medium or deep peel session typically lasts anywhere from two to three weeks.

Source: What Makes Chemical Peels So Popular 10 Top Benefits

Laser Lipolysis is an increasingly popular non-invasive procedure aimed at effectively reducing abdominal and flank fat. The laser energy warms these cells, which then burst without affecting other structures in the skin or nearby areas – rendering a successful nonsurgical fat reduction with little to no downtime! This treatment provides the following benefits (nonsurgical fat reduction):
  • This treatment is both timely and efficient – patients won’t feel worn out or fatigued.
  • Non-invasive laser treatment provides an effective and safe way to minimize potential traumas. It uses precision lasers, not anesthesia or surgery, so you can get the desired result with less risk of complications.
  • The results are quite amazing, and the fat is removed effectively.
  • With this procedure, patients can confidently move forward with greater peace of mind; the low risk profile ensures that health complications are minimized.
  • It has skin-tightening effects. The patients can look younger than their actual age.
  • The results are noticeable and go a long way.
  • Another important benefit is that the appearance of cellulite is also reduced.
Patients who undergo laser lipolysis treatment experience the positive benefits almost immediately, with skin texture and tone visibly improving over time. An average single session of 1 hour costing between $2,500 – $4,500 has proven to be a highly reliable solution that requires virtually no downtime – allowing patients to resume their daily routines within 24 hours!


The aesthetic medicine field is on the rise, with treatments such as Botox®, Dermal fillers and Microneedling gaining popularity. Market projections indicate that these top trends will continue to thrive until 2023 and beyond. 

Other common procedures include Platelet-rich plasma injections, Chemical Peels, Laser Hair Removal, Laser Lipolysis and LED Light Therapy – together providing a comprehensive spectrum of anti-aging solutions for today’s beauty-conscious consumer.

The Covid-19 pandemic brought physical appearances back into the spotlight with more people than ever participating in aesthetic trends, thanks to heavy celebrity influence. This newfound awareness of appearance saw a rise across all demographics as individuals embraced online meetings that were heavily reliant on facial expression and recognition – ushering us into an era focused firmly on what we see rather than who we are.

Aesthetic medicine treatments offer an array of benefits, including short treatment courses, affordability and long-lasting results with minimal risk. The market growth from 2019 to 2022 has seen positive traction in the adoption rates for such treatments; even higher estimated increments are forecasted for 2023 onwards. 

As more people gain access to reliable information on aesthetic trends and procedures – many discovering effective solutions regarding skin concerns or signs of aging – trust is growing amongst those looking into it as a viable option.

Aesthetic medicine has progressed significantly since its emergence in the late 90s. What was once considered a mainly plastic surgery-based field is now largely driven by advancements in technology, leading to new trends and opportunities for improvement that weren’t available before. 

As these technological developments continue into future periods, this growth will only be seen exponentially more within aesthetic medicine as well.

As we navigate into 2023, the aesthetic medicine industry is expected to grow exponentially. People are becoming increasingly cognizant of their appearances and seeking out non-invasive procedures in higher numbers than ever before.

While this robust growth offers exciting opportunities for professionals within this space, it’s equally important to be mindful of potential risks posed by future viruses or illnesses that could possibly disrupt economic conditions; thus necessitating a thorough consideration of safety measures alongside an observance of the broader financial climate – all integral steps required so businesses can continue operating seamlessly into the foreseeable future.

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