The skin is the largest organ and covers the entire human body. It requires tender love and care because it is sensitive to the environment, weather and lifestyle habits. Most people forget all about skincare when they’re enjoying the summer months. Excess exposure to sunlight and a change in diet during the summer can take a toll on the skin. When the long nights end and it is time to get your kids back to school many turn to this time of year to regenerate the skin.
Step 1: Know Which Aesthetic Treatments Are Popular During this Season
Back to school season is a great time to push certain aesthetic procedures as many parents find the time to invest in themselves as well as many college/university students use this time to invest in aesthetic procedures. Aesthetic practices can bank on a student’s insecurities by promising quick results to common aesthetic problems. There are certain skin and body treatments that are seasonal and very popular around autumn. These can be turned into big profits if they are promoted in the right way. It is important that aesthetic practice owners know which treatments and procedures are seasonal so as to plan in advance and train their staff accordingly for the surge in appointments and bookings.
Bringing the Skin Back to Life with Intense Pulsed Light Therapy
Intense Pulsed Light Therapy or IPL is popular during fall because it is a non-invasive treatment which can reverse skin damage such as sun spots, acne scarring and the general weathered appearance that is caused by staying out in the sun too long.
IPL also helps in improving many skin conditions and also has a positive effect on the overall texture, tone and appearance of the skin. The treatment targets the damaged skin cells that have an excess of melanin and cause pigmentation while not affecting the healthy cells. Once these cells are disposed of the damage or blemish is removed.
The treatment also stimulates the natural healing process allowing for an increased production of elastin and collagen which improves the smoothness and elasticity of the skin. It also reduces wrinkles and makes the skin look younger and rejuvenated.
Removing Unwanted Hair with Laser Hair Removal Treatment
Laser hair removal treatments target the pigmentation in the hair follicles and as the weather gets cooler and skin gets paler it is easier for the device to target the dark hair pigment without damaging the surrounding skin. Therefore getting unwanted hair removed by laser is encouraged in autumn as there is a far greater chance for success and little or no side-effects.
Deal with Premature Aging with Botox®
Not only is the skin at risk of getting weathered down by the sun but the facial muscles also become loose due to active use during the summer. Due to squinting and being overly exposed to ultraviolet rays from the sun, people might experience premature aging. However, Botox® can help them undo the damage.
It is a simple and quick procedure which improves the overall tightness of the skin by preventing contraction of the muscles and lessening the appearance of wrinkles. It also keeps the muscles from further tightening and the wrinkles and fine lines from worsening. Botox® injections smooth out the skin and revitalize the skin.
The constant pushing and pulling of the skin are unavoidable which is why wrinkles form naturally. A Botox® treatment has effects that last for three to four months and helps reduce any fine lines caused by overexposure and sunburn.
Microdermabrasion for Deep Cleaning the Skin
The summer sun takes a bigger toll on some people’s skin than others which is why they need aggressive treatment like microdermabrasion to correct the problems. Microdermabrasion cleanses the skin using a slightly abrasive instrument that sands the surface of the skin. It removes the dull outer layer to reveal smooth new skin. Discoloration, scarring, stretch marks and sun damage can be treated with microdermabrasion. It also promotes the production of natural collagen to help keep the skin smooth and tight which is why it is popular amongst the back to school crowd.
Step 2: Dedicate Resources to Marketing Aesthetic Procedures
As everyone says goodbye to summer, many aesthetic procedures capitalize on the back to school season. Students are frantically preparing for the upcoming school year by upgrading their wardrobe and buying new books. It is important that aesthetic practices understand how important aesthetic procedures are during this time of the year by spending their time and money on marketing them. The tan fades to reveal the damaged skin hiding underneath which is why the demand for skin rejuvenating procedures is on the rise.
Dealing with fine lines, discoloration and scarring is the prime concern. The solutions and treatments on offer should be advertised properly with special discounts and promotions.
Use Google and Bing SEO to bring in patients. People use search engines to look up everything, whether it is a product they want or a service they require. A clinic’s potential patients are also Google and Bing Users and to get the attention of these users you need SEO marketing. SEO helps generate traffic and offers a high rate of conversion because the people who open your website by looking up SEO keywords are those who actually need your services. A practice can significantly benefit from using keywords targeted at the local audience and attract more patients to their clinic.
Step 3: Create Discount Offers and Promotions on Time
Everyone is dreading going back to school after weeks of fun and frolic and to alleviate their fears and anxiety, aesthetic practices offer special promotions and discounts to make them look forward to the fall season. The treatments that are popular can be offered together in a bundle offer or discounts. These deals should be created at the end of July or beginning of August to bring in maximum clients.
Step 4: Get Active on Social Media
Teenagers, young adults and parents can be reached through social media as they spend the most amount of time on these websites. This does not only involve posting before/after photos and videos on Facebook but also making use of Instagram and Snapchat to get the maximum views. A Pinterest board is also a great way to gain more customers as it also has a large user base.
Social Media posting is very important in a practice but it is very time-consuming, therefore, you will want to invest in a Social Media service to post to your platforms. Outsourcing your Social Media Marketing will help with your practice engagement and is a great ROI.
Beyond targeting to those who want to rejuvenate their skin from the summer, appropriate marketing channels and techniques can help any aesthetic practice reach out to people wanting procedures for other reasons.