For physicians to do this successfully, they not only need to find an effective aesthetic and Botox® training program to learn the right Botox® injection techniques, but they also need to learn something they may not have learned in medical school, the business of Botox® and aesthetic medicine.
The International Association for Physicians in Aesthetic Medicine (IAPAM) has many tips for physicians looking at adding aesthetics, how to start an aesthetic clinic and looking for credible Botox® training.
The first step is to put your plan in writing; first, think about when you’ll see your cosmetic patients.
Aesthetic medicine patients are different from your medical patients; they like to come in during the lunch hour, after work, and on weekends.
So this gives you a lot of flexibility to see them when you’re not seeing medical patients.
Marketing is another item covered off at the IAPAM’s Aesthetic Practice Startup Workshop.
Unlike medical patients who will generally find your medical practice, you are going to have to have an active marketing program to find new cosmetic patients.
Now, more than ever, proper participation on social media websites like Facebook, Pinterest, Twitter and LinkedIn are all important.
At the workshop, you’ll learn from the owners of successful aesthetic medicine practices and how they use social media for cosmetic practice marketing.
