What are Core Values?
They are the values you and your practice hold as non-negotiable.
It’s critical you understand and clearly communicate your core values since you will use them to base your practice management decisions and hiring and firing decisions.
They will also keep you and your team focused.
You will typically only have two or three core values. These are the traits that already exist. You don’t do a brainstorming session and come up with a list of core values; they are already present in your practice, you just need to identify them.
Not every company has the same core values; they will differ for every company.
If your practice is just getting started, IAPAM’s Aesthetic Practice Startup Workshop can help you define your values and learn other secrets to launching a successful practice.
Some examples of core values may be:
Apple’s Core Values According to Tim Cook:
My practice, Glenmore Healthcare’s Core Values:
There are no good or bad core values; they are just the values. I’m sure you know some companies that have bad core values.
“To maximize shareholder value,” does not really make you want to shop there, does it? The key is for you to identify them, and if you do have some negative core values, then you can work on changing them.
I suggest that you come up with five to ten values that mean the most to you. These are values that invoke passion or disgust.
For example, if you absolutely hate it when someone doesn’t do what they say they will do, you may list integrity or trust as values.
When you are choosing your values, think of a story that exemplifies that value. Did someone constantly let you down, and you vowed never to do that to anyone else?
Often one value, like integrity, will trigger many experiences and values. If you have values of encouragement, educate, competency, and teamwork, you may be able to bundle those with the core value of growth.
If you choose one-word core values, you will need to be prepared with a story that explains each one.
After I did the exercise above, I came up with the following personal core values: For example, for my practice I chose:
For me, those values encompassed my personal and business philosophy.
I share those values with a story, so my teams can better understand me, how I think, how I make decisions, and triggers to avoid.
For example, growth is a core value, which means that I am always going to be looking for better ways to do things.
If you want to work for a company that just does the same thing over and over again, then this is not the company for you!
Technology is evolving at a record rate; I need people who can adapt and learn new technologies. Growth is a critical mindset to be successful in my practice.
These are strengths your company has, so it’s very important for you and your staff to clearly understand them so you can begin to create your competitive advantage.
If your values are treating all patients with empathy and teamwork, and treating others as you would like to be treated, what about honesty, integrity, teamwork, customer service, respect?
Those are considered key values, and without them, you will have a recipe for failure.
Core Values + Key Values = Clarity
Every practice needs a combination of core values and key values to be successful.
This unique combination will give you a basis for you and your team to make decisions within the practice.
For example, if one of your team members says they followed up with a patient complaint, and they did not, then we have a violation of the value of integrity and honesty.
In my books, this is a serious violation, and it should be brought up to the employee immediately.
You will hire and fire based on your practice’s values. To make it easier to communicate, you may want to combine Core and Key Values and just call them “Core Values” or “Our Values” for simplicity.
When done, you should have a list of between three to six values.
You will need to constantly communicate, and I dare say, over-communicate, your values. Ideally, you should post them in the practice so both your patients and team members can view them at all times.
Check out the IAPAM’s annual Practice Growth Symposium, where leaders come to learn the keys to a profitable practice.
By Jeff Russell, Author of Secrets to a Successful Practice & Executive Director of the IAPAM
With funding cuts, shrinking reimbursements, and rising burnout rates, many physicians are looking for a more stable, flexible income stream. Aesthetic medicine offers a cash-based, high-profit alternative without the stress of insurance billing or long hospital shifts. In just a few days of training, providers can start offering in-demand, non-invasive treatments and take back control of their lives.
Thinking about starting in aesthetic medicine but not sure where to begin? Whether you want a Botox® side hustle, a full practice, or to expand your clinic, this guide breaks down the pros, cons, and first steps to help you choose the best path.
As a person ages, it’s common for wrinkles and fine lines to show. The good news is that Botox injections can help.
Attend the most comprehensive accredited AMA PRA CAT 1 CME Botox® training weekend, learn how to create a profitable practice with the top 5 most lucrative non-invasive treatments, get hands-on Botox® training in a multi-million dollar aesthetics practice and get trained in GLP-1 agonists and other medically-supervised weight loss treatments.
Scottsdale, Arizona
Talk with a program advisor to discuss your hands-on or online training options for Botox®, Aesthetic Medicine and Medical Weight Management (GLP-1 inhibitors, semaglutide, tirzepatide and more).
The IAPAM has been helping physicians, nurse practitioners and physician assistants make more & work less with AMA PRA CAT 1 CME certification & training in Botox®, Aesthetic Medicine and Medical Weight Management since 2006.
Choose from online or hands-on training today!
