These days just owning a cosmetic practice is far from sufficient – if you want to expand your patient database, then you must concentrate on marketing your service. Marketing helps you stand out from the rest, and as long as you stick to what you promise, you will see a surge in your patients.
There are a number of different ways that you, as a medical spa owner, can market your services. Below are some of the common aesthetic marketing tips and best ways to do so.
Aesthetic Marketing Tips
1. Social media
Social media has grown tremendously in the last few years, with over a billion people now online. Facebook, Twitter and Pinterest are popular social media sites, with people regularly sharing content among friends and even strangers. These days, big corporations and even small businesses have a Facebook fan page that not only helps them build a fan following; it also helps them advertise their services to them for free. As an aesthetic medicine practice, you could set up a Facebook page, drive traffic through a little bit of advertising and build a fan following in a matter of days. On a regular basis, send out free information that would be helpful to your patients. This will help build trust and a good reputation, driving them to come and see you at your practice for help and advice.
Social Media posting is very important but it is very time-consuming therefore you will want to invest in a Social Media service to post to your platforms. Outsourcing your Social Media Marketing will help with your practice engagement and is a great ROI.
2. Blog posting
There are a number of different blogs that have a massive fan following. If the blog is relevant to the sort of work that you do, then it is worthwhile writing to the blog owner to see if they would be willing for you to guest blog on their blog. This is often free, and many a time blog owners will have no problem doing so. Write an interesting blog post about current trends or just up to date information regarding the world of cosmetic procedures, and attach your signature and the name of your practice at the bottom of the article. This will drive them to your site, and hopefully, convert them to clients.
There are certain aspects of marketing to the public that cosmetic practices should be aware of. It is a good idea to target your marketing efforts towards high-end affluent clients, as this can increase your revenue. Provide the patients with an experience that makes them feel comfortable, relaxed, safe and most importantly satisfied that they received the best service possible. See if you can get testimonials that you can place on your website. This will add credibility to your service. Offer great customer service, and you could have a client for life!
There are a number of different ways to advertise an aesthetic service. The above is just the tip of the iceberg. When done correctly, marketing efforts can pay off big time, converting your visitors into long term clients. Just remember this, even though it’s free to open accounts for social media and blogging, Amy Vernon says, “one of the biggest false assumptions about using social media for marketing is that it doesn’t cost money and it’s fast, Like all good things, ‘getting the word out’ takes time.”
If you are looking to grow you and your established practice, attend our annual Practice Growth Symposium. This unique program is for those with a growth mindset that want to keep growing! You will experience two phenomenal days with award-winning authors and industry experts as they reveal their strategies for building profitable practices.