In many states, it is now legal for dentists to offer Botox® and fillers to their patients, for both therapeutic purposes (TMJ treatment) and cosmetic enhancements. Consistent with this trend, we at the IAPAM are seeing more and more dentists who have an interest being expertly trained on how to safely and artfully add Botox® and dermal fillers to their dental practices.
You can certainly see why cosmetic dentists would want to add these procedures to their practices. These treatments complement procedures dentists perform daily. A patient might want to highlight new teeth veneers with fuller lips, a less noticeable nasal labial fold, or to have those smoker line removed from around their mouth. Dentists and orthodontists are experts at facial analysis and products like Botox® and fillers offer dentists an effective tool in their efforts to achieve dramatic smile re-designs. Also, the economics of dentists adding Botox® to their practice is very sound.
In chatting with my colleague, Catherine Maley, she comments that a dentist sees on average 8 dental patients per day. Pareto’s Law of 80/20 says that 20% will convert to aesthetics if asked. That’s 1.6 patients per day multiplied by the average cost of a Botox® treatment at $2350 and that equals $560 per day. Now multiply that by 22 working days per month, and multiply that again over 12 months, and an expertly trained dentist could see his/her dental practice grow by over $100,000 in revenue in a year.
In many states and countries dentists have typically been approved to inject both fillers and Botox® around the mouth, however some dentists want to also inject Botox® in other areas of the face, like the forehead. Here you want to check with your Dental Board to ensure it is within your scope of practice to inject above the nose. But we are certainly seeing an increase in dentists taking the IAPAM’s Botox ® Training, so it certainly appears that those Dental Boards are approving expanded use of Botox® and dermal fillers by dentists.
Please Note: Botox and Botox Cosmetic are the registered trademarks of Allergan, Inc.