Tattoo removal has become a rather popular cosmetic procedure in the last few years. Patients who decided either on a whim or as an informed choice to have a tattoo realize later in life that they do not wish to have it on them anymore. More and more people are now seeking tattoo removal at a practice close to them, and a study published in the Journal of American Medical Association Dermatology concluded that ‘poor decision making and subsequent personal regret’ seemed to be the main motivating reasons to seek tattoo removal treatments.1 If you have not included this service in the service you provide, then you could be missing out on both a large patient base and also a good source of income. Laser tattoo removal training is an easy add-on to a physicians practice.
But before going into the reasons why you should add tattoo removal to your practice, let’s take a brief look as to how tattoo removal works.
Tattoo removal – The process
Tattoos are relatively permanent ink designs that are etched through until the dermal layer of the skin. They are available in just dark ink, though tattoos can be fairly colourful as well. While the technology was tattoo removal has advanced a fair bit in the recent years, it still remains a fact that certain tattoos cannot be removed completely. A number of different factors come into play, such as the size of the tattoo, the location, the type of ink and the duration it has been there.
There are number of different ways tattoos can be removed. Procedures range from dermabrasion, cryotherapy, CO2 laser and alexandrite laser. Surgical excision of tattoos with subsequent skin grafts has also been performed. Laser therapy remains the gold standard treatment option when it comes to tattoo removal, and lasers such as Q-switched Ruby, Alexandrite and Nd: YAG laser are often utilized. The laser is directed at the pigmented skin tissue, and this subsequently shatters the pigment into smaller particles that are then absorbed by the blood stream, targeted by the immune system and removed.
Why patients are choosing this treatment
A survey conducted in 4 states in the United States revealed that the average age for getting a tattoo is 20 years, which no doubt is quite a young age. Once education is complete and life takes the path of a career, certain professional requirements require different types of clothing to be worn which can cause problems if the tattoos are not covered up. In addition, negative comments from clients and colleagues may also be a reason.
More and more patients are now aware of laser treatments that can be undergone for tattoo removal. Most of these patients are women between the ages of 24 – 39 years who are often single, college educated and in stable family relationships. Interestingly, statistics also show that most tattoo removal is sought after by White or Hispanic individuals who are keen to dissociate themselves from their past.2
Why “Grow” your practice by adding tattoo removal?
a. Overwhelming statistics
If one were to look at the statistics in the US, over 45 million Americans currently have at least one tattoo. 2 Of this group, 36% of them range between the ages of 18-25 years, while around 49% are between 26 -40 years. A large majority of the population have black ink tattoos, and 70% of the total population who have tattoos are women.
It is clear that the potential patient population is huge. It can also be inferred from this statistic that as the number of tattoos increases, so will the need for laser tattoo removal training. In fact, 17% of the above population group regret ever getting a tattoo – these amounts to over 7.6 million people.
b. Enlarging patient base
If you are looking to expand your practice and have more patients attend your clinic, then adding tattoo removal to your service is definitely the way forward. The numbers are clear from the previously discussed statistics, and the potential to increase your patient base is big.
c. Increased income
The average tattoo removal cost is $200, and each procedure takes around 15 minutes to perform. If you were to perform 3 – 4 procedures an hour, that could mean an additional $800 a day. The income stream just does not end there. Patients often need 6 to 7 sittings of treatments, making the average income per patient around $1200 to $1400. Some centers that have already started offering this procedure are seeing an increase in monthly income of around $20,000.
Utilizing the right equipment
Once you have made the right choice on a laser tattoo removal training program, it is essential that you have the very best in equipment that is currently available on the market. It is important to keep in mind that this initial investment is what will decide the future income, so it is important to get it right the first time.
The Q-Plus-C is the only true three wavelength QS system on the market. Extensive literature reviews published have demonstrated that QS lasers can removal a multitude of tattoos safely and effectively.3
With the right equipment and right advertising, your initial investment will be comfortably paid off fairly quickly. The overall ROI can be tremendously high as well, particularly because this is a sought after procedure.
Tattoo removal is becoming a popular procedure among the large population who have had tattoos a number of years ago. The evidence backing the procedure is good, and the return of investment can be excellent. In addition, the service that you provide will be one that your patients will be grateful for. Utilizing the right equipment like the ones supplied by Quanta can offer your patients the safe and effective treatment they are looking for.
1. Armstrong, M. L., Stuppy, D. J., Gabriel, D. C., & Anderson, R. (1996). Motivation for tattoo removal. JAMA Dermatology, 132(4), 412.
2. ‘Tattoo Removal: New Laser Options’ Journal of Drugs in Dermatology 2013:12(4) Retrieved from https://jddonline.com/articles/dermatology/S1545961613P0492X
3. Kent, K. M., & Graber, E. M. (2012). Laser tattoo removal: a review. Dermatologic Surgery, 38(1), 1-13.