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The Business of Botox®

At the IAPAM’s Botox® Training, physicians will learn the right Botox® injection techniques to give patients the results they desire.  

At the Aesthetic Medicine Symposium, we not only teach proper patient selection and technique, but we also cover the business aspects of running an aesthetic practice. 

Female patient getting upper facial injection

You will learn the answers to questions like:

  • How much to charge for Botox and other aesthetic procedures
  • What’s the best way to present aesthetic options to your patients?
  • How to chart a cosmetic patient?

And you will also learn the best practices, like the importance of taking before and after photos and learning how to spot counterfeit Botox® vials.

Learning how to inject Botox® is only part of a successful aesthetic practice or medical spa.  

Offering Botox® is certainly the cornerstone of an aesthetic practice, but its also important not to forget about the rest of your patients’ desires. 

Often they will be looking for even, smooth skin, without any pigmentation. 

Botox® will certainly solve their desire to not have any wrinkles, but you’ll soon find that other aesthetic procedures, like chemical peels, lasers and microdermabrasion, will give patients the results they truly desire.

Where can you use Botox® & the Best Results for ROI

The role of botulinum toxin (Botox®) has advanced into various areas of the medical and surgical fields today. 

With ranging from simple cosmetic used of reducing fine lines and wrinkles all the way to reducing itching in burns victims and managing muscle spasticity in children with cerebral palsy, it is clear that we have so far seen just the tip of the iceberg and there most certainly is a lot more to come.

Botox® treatment is offered to different parts of the body and can produce fairly remarkable results. 

Costs can vary between injections but not by much as the quantity of the toxin that is used is often the same and there is very little variation between the different that are injected.

In this article, we shall take a brief look at where Botox® injections can be used and what the best results you can get for the return of investment.

The general cost

Botox® generally costs around $200 to $400 per injection, and this amount depends primarily on the physician. 

In some cases, the costs are indicated per unit of Botox® used, but either way, there will always be a difference in the price that is paid for the injections. 

Most practices will clearly tell you how much injections are going to cost, and you can easily do the math to figure out how much an entire treatment may cost.

Sites injected

Botox is injected in a number of sites within the body and includes the face, neck, back and other areas depending on the indication. 

By far, the most common indication for injecting Botox® is for cosmetic purposes in the face to remove fine lines and wrinkles. 

Injections vary in numbers depending on what part of the face is being treated, and whether full Botox® protocols or just ‘baby Botox®’ ones are being performed.


While this may look like a complicated ratio to understand, it is very simple. 

Looking at what Botox® costs, it is good to know where, if injections are performed, will you get the best benefit and return of investment. 

While it is quite hard to actually state this for a fact, given the propensity of patients to opt for this treatment, it appears that this ratio is favorable when it comes to injections that are used for cosmetic purposes on the face. 

The effects last for a long time and are visibly clear shortly after the procedure is performed.

While injections are performed elsewhere for other conditions, the amount of Botox® that may need to be used can be a lot more, making costs higher. 

Effects will be good as well, but some treatments are still being investigated and more data is needed to assess its overall cost:ROI ratio.

When it comes to Botox®, it appears the best return of investment is seen with benefits that are visible with facial Botox®.

Hands-on Botox® Training

Join +10,000 MDs/DOs, PAs and NPs from all medical specialties who have successful trained in our Successful Aesthetic Practice System™ at the Aesthetic Medicine Symposium.

December 3-6, 2021
Scottsdale, Arizona

Not ready for live hands-on training? Start with our online certificates with the IAPAM Learning Lab. View courses.

Botox is a trademark of Allergan, Inc.