One thing often overlooked when designing a website is the “Call to Action,” meaning what do you want your patients to do when they arrive at your website? Book a free consultation? Call for a free consultation? Chat with your staff? E-mail you? Like you on Facebook? Download a free e-report?
Internet searchers (your patients) can have a very short attention span when they are searching on the internet, some studies say you only have 4 seconds to convey your message and get them to take an action. So not only does your website need to be attractive, clean and give them a vote of confidence, it needs to lead to another action, book an appointment!
Each page should have one clear call to action, don’t overload them with too many choices. Think about what is most important for you? I would think that you want patients in your door as soon as possible, so get them in for a free consultation! Once they are in for the free consultation, you can evaluate their needs and see which services you provide are of interest to your prospective patients.
It is also important to make good use of whitespace (negative space) to draw your attention to the call to action. Do not make your website too cluttered.
Every website needs to have a “call to action,” that is clearly visible, you may want to have your website designer build the “call to action” into the website template. This way, it is easy to change it!
Website Review List:
• Headlines – try and help your patient scan your site and find relevant information.
• Call To Action Wording – e.g. Book Now, Chat Now, Download Now, Continue, Sign Up, etc..
• Call To Action Button Color (red or green).
Using Google and Bing SEO
People use search engines to look up everything, whether it is a product they want or a service they require. A clinic’s potential patients are also Google and Bing Users and to get the attention of these users you need SEO marketing. SEO helps generate traffic and offers a high rate of conversion because the people who open your website by looking up SEO keywords are those who actually need your services. A practice can significantly benefit from using keywords targeted at the local audience and attract more patients to their clinic.
For more information on how to successfully launch and market your medical spa, register for our next Aesthetic Medicine Start Up Workshop by visiting https://iapam.com/aesthetic-practice-startup-workshop