In my previous blog, I discussed the importance of PPC advertising; I just wanted to summarize the benefits this week:
PPC Benefit #1: Small initial investment
In general, the search engines don’t charge anything to insert a PPC advertisement. They may have a small initial fee to set up an account, but after that you only have to pay each time someone actually clicks on your ad. It is like joining a gym and only paying for each pound you lose – who wouldn’t go for that?
However, it is important that you set a daily maximum (ie $10-20), because your bid per click could be anything between .05-$5! PPC advertising allows for tailoring your budget to your sales goals and how aggressive you would like to be found. It is very important that you set a daily maximum.
PPC Benefit #2: PPC is immediate!
Within minutes of setting up an account, you will be online and your potential patients will find you immediately. You can buy yourself to the #1 rankings if you wish.
PPC Benefit #3: PPC is Local
PPC allows you to determine the locations where your ads will be shown. It is important that you choose the location you want your ad to be viewed, you don’t want people in different states to see your ad, only patients in your local area.
PPC Benefit #4: Real-time “Trackability”
Make sure your PPC campaign stays as effective and efficient as possible by tracking keyword and phrase successes (and losses), which ads bring in the most traffic (and which are duds), conversion rates and more. By doing this, you can be assured that your PPC ads are operating at maximum levels, especially since you can make any necessary changes immediately. Compare this to other forms of advertising, where results can take months to determine and changes can take additional weeks to implement.
Using Google and Bing SEO
People use search engines to look up everything, whether it is a product they want or a service they require. A clinic’s potential patients are also Google and Bing Users and to get the attention of these users you need SEO marketing. SEO helps generate traffic and offers a high rate of conversion because the people who open your website by looking up SEO keywords are those who actually need your services. A practice can significantly benefit from using keywords targeted at the local audience and attract more patients to their clinic.
For more information on how to successfully launch and market your medical spa, register for our next Aesthetic Medicine Start Up Workshop by visiting https://iapam.com/aesthetic-practice-startup-workshop