5 Crucial Things to Know Before Investing in Botox® Training
As a person ages, it’s common for wrinkles and fine lines to show. The good news is that Botox injections can help.
In his latest book, Pre-Suasion, Robert Cialdini, explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.
Pre-suasion is built around the ideas of anchoring and priming.
Anchoring, also known as the focusing effect, is an attentional bias that means we systematically rely too heavily on the first piece of information offered (the “anchor”) when making decisions.
Priming refers to how our attention and responses are systematically biased by what we’ve just been exposed to (exposure to one stimulus influences the response to another stimulus).
Together priming and anchoring mean that whatever first captures our attention is seen as important, causal and directs our response.
Interested in learning more? Check out this 8-minute clip that aired on PBS:
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As a person ages, it’s common for wrinkles and fine lines to show. The good news is that Botox injections can help.
Ozempic® and other GLP-1 medications are taking Hollywood by storm! Explore the latest celebrity weight-loss trends and what they mean for 2025.
As a person ages, it’s common for wrinkles and fine lines to show. The good news is that Botox injections can help.
Attend the most comprehensive accredited AMA PRA CAT 1 CME Botox® training weekend, learn how to create a profitable practice with the top 5 most lucrative non-invasive treatments, get hands-on Botox® training in a multi-million dollar aesthetics practice and get trained in GLP-1 agonists and other medically-supervised weight loss treatments.
Scottsdale, Arizona
Talk with a program advisor to discuss your hands-on or online training options for Botox®, Aesthetic Medicine and Medical Weight Management (GLP-1 inhibitors, semaglutide, tirzepatide and more).
The IAPAM has been helping physicians, nurse practitioners and physician assistants make more & work less with AMA PRA CAT 1 CME certification & training in Botox®, Aesthetic Medicine and Medical Weight Management since 2006.
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