In his latest book, Pre-Suasion, Robert Cialdini, explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.
Pre-suasion is built around the ideas of anchoring and priming.
Anchoring, also known as the focusing effect, is an attentional bias that means we systematically rely too heavily on the first piece of information offered (the “anchor”) when making decisions.
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Whether you are new to Botox injections or an experienced injector, read these Botox best practices.
Botox® Brow Lift Before and After A traditional brow lift, also called a forehead lift, is a surgical procedure that involves physically lifting the muscles
Adding neurotoxins like Botox®, Dysport®, and Xeomin® in your practice can enhance beauty and treat clinical conditions.
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