The use of social media in enhancing a business or service has become common practice. From large multinational corporations to small businesses, everyone is now on Facebook, Twitter, Pinterest and other similar social media. The main advantage? A free and great way to communicate with clients in an informal manner, helping promote their services or to just make simple company announcements.
Interestingly, the medical world is also incorporating social media as a part of their services. Twitter is a popular way to do so, and a lot can be said in their 140 character limit. Twitter is a simple tool that uses the system of having followers who look forward to receiving your messages to see what new you have to offer.
Medical practices are now using Twitter as a method to stay in touch with their patients and clients. There are a number of different ways that this can be done, and here we shall take a quick look at this. As we mentioned in our cosmetic practice marketing tips article, its critical to have a marketing plan that includes all the most popular social media channels.
1. Keeping it short and simple
Well, you can’t exceed 140 characters, which means the message is undoubtedly going to be short! The key is to make sure that the required message is put across within the 140 characters. For example, if you are announcing a new service, then make sure you fit in as much information regarding the service as you can within the character limit. It does not need to be full sentences – it can be short phrases.
2. Stay in touch
When the practice starts to get a following, it is important to stay in touch on a regular basis. This does not mean bombarding your clients/patients with 10 to 20 messages every day, but maybe a message a day telling them something interesting about your service or offering them some free information. The more you help, the better your reputation.
Some customers/patients may want to keep their identity private, which is completely understandable. In such situations, if they do contact you with a query, then make sure you respond through the private messaging service that Twitter offers. In a way, this is a sort of ‘customer service’ that just operates differently, that’s all.
3. Monitor your account
We have all heard of ‘Twitter Trolls’. These are people who unnecessarily bombard your account with harsh comments that can be rather damaging. In the event of this occurring, inform Twitter and make sure you take them off your followers list immediately. You do not want anyone on your list that damages your business.
But managing your account does not just end there. Make sure you change your password often to ensure your account does not get hacked. As a medical practice, if your account does get hacked, then chances are any private conversations you have had with your patients may be read by a third party – there is no saying what they may do with that information!
Twitter can be an asset to your medical practice. As an informal way of staying in touch with your clients/patients, it can help build your patient base and the trust they have in you. Use it wisely, and it shall bring big returns in the long run. Check out our article on using Facebook for engaging with your patients and marketing your medical spa for some more useful ideas.
Social Media posting is very important in a practice but it is very time consuming therefore you will want to invest in a Social Media service to post to your platforms. Outsourcing your Social Media Marketing will help with your practice engagement and is a great ROI.