We’re going to cover four leadership skills that you have or need to develop in order to have a smooth-running practice.
The investment in time to get clear on these skills is going to make your life much easier in the future.
The biggest monthly expense for most practices is payroll, so it is critical to invest time in developing a team that functions well, whether you are there or not.
In Simon Sinek’s groundbreaking book, Start with Why, he introduces the concept of the “Golden Circle,” hypothesizing that the most successful leaders and companies connect the What, How and
Why of a company and this connection inspires both team members and patients. I’m sure you know what you are going to do.
This may be to provide aesthetic procedures like Botox®, fillers, and/or tattoo removal procedures. You will most likely know how you are going to do it—you will use a laser to remove tattoos, or RF energy to tighten lax skin.
If you don’t, IAPAM’s Aesthetic Medicine Symposium can help get you started with hands-on CME Botox Training in one accelerated program.
But you need to be very clear on why you are getting into medical aesthetics, and this why needs to motivate and inspire your team to follow you and direct your patients to come to your practice.
Your purpose should revolve around making a positive difference in peoples’ lives. How can you make their lives better?
Can you improve their self-esteem by improving what bothers them on their face or body?
Why does doing what you do matter?
