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Younger is the New Aesthetic Demographic

From laser procedures to facelifts to liposuction, the aesthetics industry offers many ways for patients to improve the aesthetic qualities of their bodies to make them feel better about themselves. 

Aesthetic treatments to combat aging have evolved from anti-aging creams to medically approved cosmetic procedures. 

The idea of looking youthful has excited people worldwide for years with cosmetic professionals receiving more patients with the passage of time. 

Botox® and other procedures have become a lot more popular in the last few years. 

Celebrities worldwide are flaunting their cosmetic enhancements by baring themselves on social media. Plus these treatments are a lot cheaper than undergoing expensive plastic surgery. 

Results being so instantly visible that cosmetic procedures make for the perfect alternative!

Botulinum Products

Since the FDA approval of Botox® for cosmetic use in 2002 and Xeomin® in 2010, the anti-aging market has flourished like never before. 

The products have been used worldwide for years to medically treat a number of muscular conditions, and cosmetically to remove wrinkles by temporarily blocking nerve activity in the muscles.  

A neurotoxin called Botulinum, produced by the bacterium Clostridium botulinum, constitutes Dysport®, Xeomin® and Botox®.

It has come to the attention of healthcare professionals worldwide that more and more young people are turning to these procedures to prevent their bodies from aging. 

The most commonly used product, Botox®, is therefore in high demand amongst the younger demographic. 

The majority of the consumers of these products tend to be women (about 90 percent of users of Botox® are women) but each year, a larger percentage of men are also turning to Botox® and other aesthetic procedures.

Botox® for Prevention Amongst Youth

‘Preventative’ measures to aging seem to be rising in higher prevalence than ‘reversal’ methods; indicating the probability of growing aesthetic trends amongst the younger demographic.  

An ever-growing number of younger men and women have started turning to anti-aging procedures. Today, more than 20 percent of Botox® users in the US are in the 30-39 age demographic, with the range stooping into lower numbers each passing year. 

With several dermatologists encouraging methods of prevention, young people are using Botox® as a deterrent, in hopes that it will stop the appearance of dreaded wrinkles.

Most young people assume Botox® will prevent their skin from developing wrinkles before they even appear. 

This is however only partly true since the effects of Botox® only last up to two to four months. That being the case, unless users get injections regularly, these effects are not actually permanent. 

It is arguable, therefore, whether Botox® should be used for preventative purposes but most healthcare professionals say otherwise. 

Either way, young people seem to have subscribed to a lifetime of these procedures in hopes of staying forever young.

.The Perfect ‘Selfie’

One other such factor in the increasing desire to improve one’s appearance is perhaps social media and the desire for one to present a better front to the world.  

In 2019, 72% of facial plastic surgeons reported seeing patients in their practices who want to look better in selfies (up15% from 2018) according to The American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS).

Enhanced ‘selfies’ are a growing trend.  Youngsters have begun to prefer enhancements being made to their real-life appearance, prior to taking such photographs.

The Millennial Mindset

For years, the idea of cosmetic procedures was one that was looked down upon. 

However, as these are shown to grow in popularity, especially amongst influential figures like celebrities, this is no longer the case. 

A reason for the rise in aesthetic treatment trends amongst the younger generation is now simply that it is no longer considered taboo. 

More people have grown accepting of treatments like Botox® and the newer generation sees nothing wrong with wanting to enhance their appearance, or even just ‘maintain’ it. 

This culture of acceptance and lack of stigma attached to cosmetic procedures means younger people are encouraged to avail of such opportunities with the notion that they will be able to preserve their youthful look.

Anti-Aging Creams

Anti-aging creams have been in the market for years now. However, companies have only very recently started marketing these creams for preventative purposes rather than for the reversal of wrinkles. 

These creams only work to a certain extent however, and must be accompanied by other forms of skincare to be able to see a visible difference. 

Given that this is the case, and methods like Botox® give faster, more visible results, people are either using creams along with Botox® in the hopes that they can prevent their wrinkles better or are ditching the creams altogether and turning to Botox® as a full-time solution.

Chemical Peels

Chemical peels are chemicals that irritate the skin and cause the death of cells. They do so in a controlled manner, but only affect the surface layer. 

By applying a chemical peel and destroying this superficial layer of skin, healthy skin cells have an opportunity to grow and fill the damaged areas. 

Chemical peels are used to treat acne, facial blemishes, wrinkles, and sun-damaged skin, and their application is ideally performed by a trained health care professional. 

Other conditions that can be treated include skin pigmentation and liver spots. Each patient will have a different formula, depending on the condition of their skin. 

Chemical peels are effective treatments for skin defects. 

Given the current social culture of clean and clear skin, it is now a popular treatment. Incorporating this into your practice will do doubt appeal to many of your patients.

Dermaplaning

Patients looking for soft baby skin are recommended to have the dermaplaning procedure. 

During the treatment, a skin expert removes the facial hair and accumulated dead skin by using a sterile surgical scalpel.  

Patients detect the noticeable difference before and after the treatment; the dead skin cells which made the skin appear duller are gone now. 

It is effective for all skin types. However, skin experts warn that this method of skin rejuvenation should be done by licensed practitioners as it involves the use of a scalpel.

Laser Treatment

Laser treatments are used for the removal of scars, wrinkles and acne spots. 

Health care professionals will direct short, pulsating beams of light at irregular skin; removing damaged skin layer by layer.  

The side effects of using laser rejuvenation are that there will be some swelling. 

Health care professionals will provide ointment to the patient, which the patient needs to apply four to five times a day.

As mentioned, anti-aging treatments have now become a trend. 

Why? Because aging is inevitable. 

Even with skin glowing creams, a person still can’t stop the signs of aging. 

These anti-aging treatments only improve the outer skin appearance, but cannot bring that level of energy and freshness which they had in youthful days.  

With such a high demand for fitness and beauty, patients are now turning towards two recent therapies known as Stem Cell Therapy and Platelet Rich Plasma (PRP).

Stem Cell Therapy

As a person ages, the number of stem cells their body has decreased.  

The stem cell is significant in a way that rejuvenates the cell from the inside out. 

These cells are responsible for making the person retain youthful looks as well as restoring high levels of energy. 

Since aging reduces the impact of the stem cells, the doctors will extract this stem cell from the person’s body; they will activate them and restore them back to the person’s body. 

Once the person has an activated set of stem cells, not only will their body have the ability to repair its inner organs but also rejuvenate surface skin as well. 

Hence one way or another, the person will have younger skin and will improve their appearance dramatically.

Platelet Rich Plasma (PRP)

Platelet Rich Plasma was previously used for sport-related injuries, now the PRP treatment is also used as an anti-aging treatment. 

Scientists have discovered numerous benefits of using PRP such as the ability to speed up normal cell renewal and the healing process by stimulating collagen, which is crucial for keeping skin elasticity.  

The main ingredient of PRP is blood that is extracted from the patient’s own body. After the blood extraction, the health care professional will separate the components of the blood with the help of a centrifuge. 

After this process, the blood level will now contain high levels of platelets; these cells will help the tissue to regrow new cells. 

The health care professional then injects the renewed blood into the skin where rejuvenation is needed. 

This plasma will work in such a way that those tissues will regenerate, and the patient will have tighter and smoother skin.

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aesthetic trends

Aesthetics Demographics in the Future

For now, the global demographics still indicate that middle –aged patients make up for the larger percentage of customers concerned with these procedures. 

With the way things appear to be going, however, it seems the younger demographic range will continue to expand into lower age groups with more and more young people looking at preventative procedures. 

Therefore, the number of young people interested in Botox® and other aesthetic treatments is predicted to increase dramatically over the years. 

Dermatologists and healthcare professionals are subject to experiencing an increase the overall number of patients per year as market continues to grow.

It is believed that Micro Botox® may also become more common. 

Micro Botox® is a technique to combat pores and oily skin and get smoother, more radiant skin. To administer it, smaller amounts of the neurotoxin may be injected in the T-zone area, the forehead, cheeks, nose and chin area to give patients a smoother finish. 

Professionals also believe that the use of neuromodulators like Xeomin® is likely to become more common as people look to alternative methods to achieve similar results. 

Medical Professionals should have as much training as possible to accommodate patients wanting various anti-aging options, so having training in Micro Botox® and other neurotoxins like Xeomin® and Dysport® is also recommended.

Anti-Aging Training

Aging is a natural process that many of us dread. But these days, new anti-aging techniques and products have been devised that can slow down the process of aging and help provide the look of younger-looking skin.

Every year, there are a number of conferences and training programs held all over the world where newer anti-aging methods are being discussed and devised, with evidence to their use being demonstrated through didactic presentations, hands-on training, and live demonstrations.

What these conferences usually cover

Anti-aging conferences are aimed at updating professionals of the latest in anti-aging treatments available, in addition to reiterating essential facts of different techniques adopted. 

The audience ranges from experts to physicians new to these modalities and is delivered in a professional yet simple tone.

For example, some of the treatments that may be discussed include:

  1. Fractional ablative lasers in skin rejuvenation – Skin rejuvenation is one of the most commonly performed procedures by an anti-aging clinic, and it is essential to keep up to date with this.
  2. Reviewing different dermal fillers and how treatments have changed to safer, effective ones.
  3. Hormone therapy as anti-aging treatments and for weight loss.
  4. Nutrition and its relationship to skin health – This usually relates to vitamins and different foods that can have an impact on skin health and slow down the aging process. Anti-oxidants seem to be the current interest in anti-aging, so there will usually be some form of discussions on that.
  5. Common treatment mistakes and how to avoid them – This will be usually presented as a series of case studies.

In addition, conferences will also cover new research that is being conducted in the field of medical aesthetics, including the presentation of results and abstracts of papers that are due to be published. 

It is a good way to network with other experts in the field and to update one’s knowledge to ensure the best and latest evidence-based treatments are being offered.

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Botox is a trademark of Allergan Inc.  Dysport is a trademark of Galderma. Xeomin is a trademark of Merz Pharmaceuticals, LLC.