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Younger is the new aesthetic demographic

aesthetic treatments

From laser procedures to facelifts to liposuction, the aesthetics industry offers many ways for patients to improve the aesthetic qualities of their bodies to make them feel better about themselves. Aesthetic treatments to combat aging have evolved from anti-aging creams to medically approved cosmetic procedures. The idea of looking youthful has excited people worldwide for years with cosmetic professionals receiving more patients with the passage of time. Botox® and other procedures have become a lot more popular in the last few years. Celebrities worldwide are flaunting their cosmetic enhancements by baring themselves on social media. Plus these treatments are a lot cheaper than undergoing expensive plastic surgery. Results being so instantly visible that cosmetic procedures make for the perfect alternative!

Botulinum Products

Since the FDA approval of Botox® for cosmetic use in 2002 and Xeomin® in 2010, the anti-aging market has flourished like never before. The products have been used worldwide for years to medically treat a number of muscular conditions, and cosmetically to remove wrinkles by temporarily blocking nerve activity in the muscles.  A neurotoxin called Botulinum, produced by the bacterium Clostridium botulinum, constitutes Dysport®, Xeomin® and Botox®.

It has come to the attention of healthcare professionals worldwide that more and more young people are turning to these procedures to prevent their bodies from aging. The most commonly used product, Botox®, is therefore in high demand amongst the younger demographic. The majority of the consumers of these products tend to be women (about 90 percent of users of Botox® are women) but each year, a larger percentage of men are also turning to Botox® and other aesthetic procedures.

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Botox® for Prevention Amongst Youth

‘Preventative’ measures to aging seem to be rising in higher prevalence than ‘reversal’ methods; indicating the probability of growing aesthetic trends amongst the younger demographic.  An ever-growing number of younger men and women have started turning to anti-aging procedures. Today, more than 20 percent of Botox® users in the US are in the 30-39 age demographic, with the range stooping into lower numbers each passing year. With several dermatologists encouraging methods of prevention, young people are using Botox® as a deterrent, in hopes that it will stop the appearance of dreaded wrinkles.

Most young people assume Botox® will prevent their skin from developing wrinkles before they even appear. This is however only partly true since the effects of Botox® only last up to two to four months. That being the case, unless users get injections regularly, these effects are not actually permanent. It is arguable, therefore, whether Botox® should be used for preventative purposes but most healthcare professionals say otherwise. Either way, young people seem to have subscribed to a lifetime of these procedures in hopes to staying forever young.

The Perfect ‘Selfie’

One other such factor in the increasing desire to improve one’s appearance is perhaps social media and the desire for one to present a better front to the world.  “In 2017, 55 percent of facial plastic surgeons saw patients in their practices who want to look better in selfies (up 13 percent from 2016)”, reported The American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS). Enhanced ‘selfies’ are a growing trend.  Youngsters have begun to prefer enhancements being made to their real-life appearance, prior to taking such photographs.

The Millennial Mindset

For years, the idea of cosmetic procedures was one that was looked down upon. However, as these are shown to grow in popularity, especially amongst influential figures like celebrities, this is no longer the case. A reason for the rise in aesthetic treatment trends amongst the younger generation is now simply that it is no longer considered taboo. More people have grown accepting of treatments like Botox® and the newer generation sees nothing wrong with wanting to enhance their appearance, or even just ‘maintain’ it. This culture of acceptance and lack of stigma attached to cosmetic procedures means younger people are encouraged to avail of such opportunities with the notion that they will be able to preserve their youthful look.

Anti-Aging Creams

Anti-aging creams have been in the market for years now. However, companies have only very recently started marketing these creams for preventative purposes rather than for the reversal of wrinkles. These creams only work to a certain extent however, and must be accompanied by other forms of skincare to be able to see a visible difference. Given that this is the case, and methods like Botox® give faster, more visible results, people are either using creams along with Botox® in the hopes that they can prevent their wrinkles better or are ditching the creams altogether and turning to Botox® as a full-time solution.

Aesthetics Demographics in the Future

For now, the global demographics still indicate that middle –aged patients make up for the larger percentage of customers concerned with these procedures. With the way things appear to be going, however, it seems the younger demographic range will continue to expand into lower age groups with more and more young people looking at preventative procedures. Therefore, the number of young people interested in Botox® and other aesthetic treatments is predicted to increase dramatically over the years. Dermatologists and healthcare professionals are subject to experiencing an increase the overall number of patients per year as market continues to grow.

It is believed that Micro Botox® may also become more common. Micro Botox® is a technique to combat pores and oily skin and get smoother, more radiant skin. To administer it, smaller amounts of the neurotoxin may be injected in the T-zone area, the forehead, cheeks, nose and chin area to give patients a smoother finish. Professionals also believe that the use of neuromodulators like Xeomin® is likely to become more common as people look to alternative methods to achieve similar results. Medicial Professionals should have as much training as possible to accommodate patients wanting various anti-aging options, so having training in Micro Botox® and other neurotoxins like Xeomin® and Dysport® is also recommended.


Botox Training Botox is a trademark of Allergan Inc.  Dysport is a trademark of Galderma. Xeomin is a trademark of Merz Pharmaceuticals, LLC.

For more information, visit the the IAPAM’s Aesthetic Medicine Symposium with Botox Training website! 

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