Like it or not, it all starts with you. You set the tone, culture and ultimately the success of the practice. We are going to cover four leadership skills that you have or need to develop in order to have a smooth running practice. The investment in time to get clear on these skills is […]
There is an unfortunate reality that all businesses face, that being negative or unfavorable reviews. If you have not had a customer post a negative review on one of the online rating websites like Google, Yelp, Facebook, and/or RateMDs, you will. I know that is not news you wanted to hear, but it’s going to happen. Unfavorable […]
For over 22 years, author, John Spence, has traveled worldwide helping people and businesses be more successful. At 26, John was the CEO of an international Rockefeller foundation, overseeing projects in 20 countries. I, personally, read about 70 business books a year, but since 1989, John has been reading over 100 business books a year. […]
As you know, my one-word focus is “execution” this year. I recently read a book that disrupted my thought process of why I am in business, and my current laser focus on execution. It brings up a warning for us all, stay focused, but not too focused, always be aware of what’s going on around […]
One of the most asked questions at the Aesthetic Medicine Symposium, is “how much do I pay nurses and estheticians?” For a nurse working in a hospital environment, the answer is very straight forward, however when you are hiring nurses for a private clinic, all things are not equal, and nor should the compensation. You […]
The reality is, if you have not had a patient post a negative review on one of the online rating websites like Google, Yelp, Facebook, and/or RateMDs, you will. I know that is not news you wanted to hear, but it’s going to happen. Negative online reviews will usually have some kind of negative impact […]
To say 2016 was a whirlwind is certainly an understatement! The past year was full of highs and lows, and more highs and lows. It looks like a new course has been set, and we are going to be in for one heck of a ride in 2017! I always like to take the time […]
Establishing credibility cannot be done overnight, but medical practices and medical spas can engage in strategies along the way that will help in building practice credibility in a more effective manner. 1. Establish Credibility with Your Website Back in the day, you typically bought a large ad in the Yellow Pages. This was a very […]
Having problems with patient loyalty? Are you looking for new ways to incentivize repeat business? Have you tried some of the existing loyalty programs or considered your own loyalty card? What can your own loyalty card do for you and your practice? And how does it work? A typical way this card can be utilized […]
In order to have a successful aesthetic practice, you need to have effective advertising to attract people to your business. This includes spending those marketing dollars effectively and having a team of staff that are well informed. When your front-line receptionist books a consultation, the next critical step is to ensure that consultation is of […]
The Cold Hard Truth About CoolSculpting®
Xeomin vs Botox vs Dysport Explained
Allergan Botox Training
Facts: The Long Term Effects of Botox® Injections
Vitamins B6 and B12 for Weight Loss
Top Ten Questions to Ask when Choosing a Botox Course
Are you thinking about enrolling for a Botox® training course? If you are, then you need to first conduct some extensive research on the different institutes that are offering this certification. There are a few questions you will need to find answers to before you make your decision. This guide will help you narrow down […]
Anti-aging treatments growing in popularity
As we grow older, the first subtle signs of aging always appear at the surface of the skin in the form of wrinkles, furrows and spotted skin. Hence, many patients are visiting health care professionals looking for help from anti-aging treatments. There are numerous forms of anti-aging treatments. Since these involve the health and appearance […]
Younger is the new aesthetic demographic
From laser procedures to facelifts to liposuction, the aesthetics industry offers many ways for patients to improve the aesthetic qualities of their bodies to make them feel better about themselves. Aesthetic treatments to combat aging have evolved from anti-aging creams to medically approved cosmetic procedures. The idea of looking youthful has excited people worldwide for […]
Everything you need to know about Xeomin
What is Xeomin®? Botox® has been used worldwide for years to medically treat a number of muscular conditions, and cosmetically to remove wrinkles by temporarily blocking nerve activity in the muscles. It is made from a neurotoxin called Botulinum which is produced by the bacterium Clostridium botulinum. Healthcare professionals now have access to Xeomin®, a […]
The KEY to a Successful Practice – Your Purpose is to Inspire
Like it or not, it all starts with you. You set the tone, culture and ultimately the success of the practice. We are going to cover four leadership skills that you have or need to develop in order to have a smooth running practice. The investment in time to get clear on these skills is […]
Increase in Laser Training Consistent with Increase in Laser Treatment Requests
In the upcoming year, successful aesthetic practices will offer “combination” treatment packages, integrating: facial injectables, medical skin care, IPL/laser rejuvenation and non-invasive body contouring. To develop these packages, physicians will require expert and physician lead training in lasers and light devices, botox ® and other cosmetic injectables, medical microdermabrasion and medical grade chemical peel, like […]
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