Most practices in the healthcare industry might think that marketing is a concept that does not apply to their business model. However, this is far from the truth. Every commercial operation requires a strong marketing strategy to stay afloat in every competitive market place. The purpose of marketing in this field is to create awareness […]
Like it or not, it all starts with you. You set the tone, culture and ultimately the success of the practice. We are going to cover four leadership skills that you have or need to develop in order to have a smooth running practice. The investment in time to get clear on these skills is […]
There is an unfortunate reality that all businesses face, that being negative or unfavorable reviews. If you have not had a customer post a negative review on one of the online rating websites like Google, Yelp, Facebook, and/or RateMDs, you will. I know that is not news you wanted to hear, but it’s going to happen. Unfavorable […]
For over 22 years, author, John Spence, has traveled worldwide helping people and businesses be more successful. At 26, John was the CEO of an international Rockefeller foundation, overseeing projects in 20 countries. I, personally, read about 70 business books a year, but since 1989, John has been reading over 100 business books a year. […]
As you know, my one-word focus is “execution” this year. I recently read a book that disrupted my thought process of why I am in business, and my current laser focus on execution. It brings up a warning for us all, stay focused, but not too focused, always be aware of what’s going on around […]
One of the most asked questions at the Aesthetic Medicine Symposium, is “how much do I pay nurses and estheticians?” For a nurse working in a hospital environment, the answer is very straight forward, however when you are hiring nurses for a private clinic, all things are not equal, and nor should the compensation. You […]
The reality is, if you have not had a patient post a negative review on one of the online rating websites like Google, Yelp, Facebook, and/or RateMDs, you will. I know that is not news you wanted to hear, but it’s going to happen. Negative online reviews will usually have some kind of negative impact […]
To say 2016 was a whirlwind is certainly an understatement! The past year was full of highs and lows, and more highs and lows. It looks like a new course has been set, and we are going to be in for one heck of a ride in 2017! I always like to take the time […]
Establishing credibility cannot be done overnight, but medical practices and medical spas can engage in strategies along the way that will help in building practice credibility in a more effective manner. 1. Establish Credibility with Your Website Back in the day, you typically bought a large ad in the Yellow Pages. This was a very […]
Having problems with patient loyalty? Are you looking for new ways to incentivize repeat business? Have you tried some of the existing loyalty programs or considered your own loyalty card? What can your own loyalty card do for you and your practice? And how does it work? A typical way this card can be utilized […]
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Top Practice Marketing Ideas
Here are a few marketing ideas to get more patients. Start incorporating them and watch as more and more patients visit your medical practice. Top Practice Marketing Ideas: PPC (Pay Per Click) When searching for different things, you might have seen varying ads pop up on the top of the screen. This is what PPC […]
Jeuveau vs Botox – All You Need to Know
You no longer have to hope that you age gracefully once the fine lines begin to appear because there are ways to halt the process. Neurotoxins can be injected into the face to fight against gravity and prevent the skin from sagging. It also slows down the process that makes the creases that form around […]
Botox Increases in Popularity with Men
There was once a time when cosmetic treatments were considered female-only, but that is a thing of the past. Men are now becoming conscious about their appearance and it has led to a surge in interest by men. A new trend in the aesthetic industry is the increasing male clientele. There was once a taboo […]
Are you ready for a new facial injectable?
No one likes wrinkles. Even though aging is a natural phenomenon, almost everyone wishes to slow it down. Some patients take a proactive approach with opting for the right cosmetic procedures. Cosmetic procedures have been gaining popularity for many years with Botox® injections being the most requested aesthetic procedure. Botox® is a trademarked name for […]
How to Create the Perfect Pout with Botox
Bigger, fuller lips are in vogue now. All the latest fashion trends include techniques to make your lips look plumper to create the illusion of full lips using certain lip liners and lipstick shades. Makeup companies have joined in on the trend and are now marketing lip wear that can temporarily plump the mouth, but […]
6 Tips for Aesthetic Practices
Free “6 Tips to Adding Aesthetic Medical Procedures to your Practice” e-Book. With 12,000 Americans turning 50 every day, many doctors are expanding their existing practices by adding non-reimbursable medical aesthetic procedures. The International Association for Physicians in Aesthetic Medicine (IAPAM) has completed this tip guide designed to help physicians who want to add aesthetic […]
Get Your Free “Best Practices for the Injection of Botulinum Toxin Type A” e-Report The IAPAM
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