Business of Medicine Archives

Success Tip – The Power of Full Engagement

Jul 7, 2020 | Business of Medicine, Practice Aesthetic Medicine, Secrets to a Successful Practice

Do you want to perform at a higher level? Do you want to get more done? In less time? Do you want to have more energy? Better health? More happiness? Of course, you do, who doesn’t? The Power of Full Engagement is based on the premise that performance, health,...

How to Create a Marketing Strategy for Your Practice

Jun 19, 2020 | Business of Medicine, Practice Aesthetic Medicine, Secrets to a Successful Practice

By Jeff Russell, Author of Secrets to a Successful Practice & Executive Director of the IAPAM Outside of your other marketing initiatives like digital ads, you should plan to have ongoing promotions within your practice as part of your marketing strategy. These...

Success Tips – Time to Accomplish and Focus

Jun 3, 2020 | Business of Medicine, Practice Aesthetic Medicine, Secrets to a Successful Practice

If you look back over the last 30 days, did you accomplish what you wanted to accomplish? If you are like most people, you didn’t! Steven R. Covey’s “First Things First” is a must-read if you find that non-important and non-urgent tasks rule...

Success Tips – Who is Stealing your Happiness?

May 27, 2020 | Business of Medicine, Practice Aesthetic Medicine, Secrets to a Successful Practice

I want to share a blog I wrote based on John Izzo’s awesome book, “The Fives Thieves of Happiness.” I love books that break down complicated topics into five, or less, steps. However, I did find it to be a tough read. He had some excellent themes on...

Online Reviews – Developing a Practice Strategy

May 21, 2020 | Business of Medicine, Practice Aesthetic Medicine, Secrets to a Successful Practice

By Jeff Russell, Author of Secrets to a Successful Practice & Executive Director of the IAPAM The New Reality – Importance of Online Reviews There is an unfortunate reality that all practices face—negative or unfavorable reviews. If you have not had a...

Success Tips – Habits of Highly Effective People

May 13, 2020 | Business of Medicine, Practice Aesthetic Medicine, Secrets to a Successful Practice

Written over 25 years ago, the late Stephen R. Covey’s book, The 7 Habits of Highly Effective People lives on. You can’t really argue with any of these principles: Habit 1: Be Proactive Habit 2: Begin with the End in Mind Habit 3: Put First Things...