Bursting at the seams with patients! That’s the type of problem all aesthetic practices would love to have! Did you know that over 79% of 18 to 49-year-olds are on Facebook, with over half being female? Your patients and future patients are on Facebook, and your practice needs to be on Facebook too! (That is, if […]
There is an unfortunate reality that all businesses face, that being negative or unfavorable reviews. If you have not had a customer post a negative review on one of the online rating websites like Google, Yelp, Facebook, and/or RateMDs, you will. I know that is not news you wanted to hear, but it’s going to happen. Unfavorable […]
For over 22 years, author, John Spence, has traveled worldwide helping people and businesses be more successful. At 26, John was the CEO of an international Rockefeller foundation, overseeing projects in 20 countries. I, personally, read about 70 business books a year, but since 1989, John has been reading over 100 business books a year. […]
As you know, my one-word focus is “execution” this year. I recently read a book that disrupted my thought process of why I am in business, and my current laser focus on execution. It brings up a warning for us all, stay focused, but not too focused, always be aware of what’s going on around […]
One of the most asked questions at the Aesthetic Medicine Symposium, is “how much do I pay nurses and estheticians?” For a nurse working in a hospital environment, the answer is very straight forward, however when you are hiring nurses for a private clinic, all things are not equal, and nor should the compensation. You […]
The reality is, if you have not had a patient post a negative review on one of the online rating websites like Google, Yelp, Facebook, and/or RateMDs, you will. I know that is not news you wanted to hear, but it’s going to happen. Negative online reviews will usually have some kind of negative impact […]
To say 2016 was a whirlwind is certainly an understatement! The past year was full of highs and lows, and more highs and lows. It looks like a new course has been set, and we are going to be in for one heck of a ride in 2017! I always like to take the time […]
Establishing credibility cannot be done overnight, but medical practices and medical spas can engage in strategies along the way that will help in building practice credibility in a more effective manner. 1. Establish Credibility with Your Website Back in the day, you typically bought a large ad in the Yellow Pages. This was a very […]
Having problems with patient loyalty? Are you looking for new ways to incentivize repeat business? Have you tried some of the existing loyalty programs or considered your own loyalty card? What can your own loyalty card do for you and your practice? And how does it work? A typical way this card can be utilized […]
In order to have a successful aesthetic practice, you need to have effective advertising to attract people to your business. This includes spending those marketing dollars effectively and having a team of staff that are well informed. When your front-line receptionist books a consultation, the next critical step is to ensure that consultation is of […]
The Cold Hard Truth About CoolSculpting®
Fat Blasting Marketing Set to Explode in 2017
Allergan Botox Training
Xeomin vs Botox vs Dysport Explained
Facts: The Long Term Effects of Botox® Injections
Bursting at the Seams with Patients!
Bursting at the seams with patients! That’s the type of problem all aesthetic practices would love to have! Did you know that over 79% of 18 to 49-year-olds are on Facebook, with over half being female? Your patients and future patients are on Facebook, and your practice needs to be on Facebook too! (That is, if […]
Back to School Aesthetic Treatments
The skin is the largest organ and covers the entire human body. It requires tender love and care because it is sensitive to the environment, weather and lifestyle habits. Most people forget all about skincare when they’re enjoying the summer months. Excess exposure to sunlight and a change in diet during the summer can take […]
All You Need to Know About Dermal Fillers
Facial fillers are used to reduce the appearance of unwanted facial lines, to restore fullness to the face and to fill in scars. As our skin ages, the face naturally loses most of the subcutaneous fat. The facial muscles have to work much closer to the surface of the skin which is why frown lines […]
The Secrets to Getting 5-Star Reviews
There is an unfortunate reality that all businesses face, that being negative or unfavorable reviews. If you have not had a customer post a negative review on one of the online rating websites like Google, Yelp, Facebook, and/or RateMDs, you will. I know that is not news you wanted to hear, but it’s going to happen. Unfavorable […]
Tips on Laser Hair Removal
Laser hair removal is a common cosmetic procedure performed all over the U.S. and other parts of the world. It involves directing a beam of highly concentrated light onto the hair follicles. The pigment present in the follicles absorbs the light to destroy the hair. The hair follicle is damaged by the intense heat emanating […]
Increase in Laser Training Consistent with Increase in Laser Treatment Requests
In the upcoming year, successful aesthetic practices will offer “combination” treatment packages, integrating: facial injectables, medical skin care, IPL/laser rejuvenation and non-invasive body contouring. To develop these packages, physicians will require expert and physician lead training in lasers and light devices, botox ® and other cosmetic injectables, medical microdermabrasion and medical grade chemical peel, like […]
Get Your Free “Best Practices for the Injection of Botulinum Toxin Type A” e-Report The IAPAM
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