Most practices in the healthcare industry might think that marketing is a concept that does not apply to their business model. However, this is far from the truth. Every commercial operation requires a strong marketing strategy to stay afloat in every competitive market place. The purpose of marketing in this field is to create awareness […]
Like it or not, it all starts with you. You set the tone, culture and ultimately the success of the practice. We are going to cover four leadership skills that you have or need to develop in order to have a smooth running practice. The investment in time to get clear on these skills is […]
There is an unfortunate reality that all businesses face, that being negative or unfavorable reviews. If you have not had a customer post a negative review on one of the online rating websites like Google, Yelp, Facebook, and/or RateMDs, you will. I know that is not news you wanted to hear, but it’s going to happen. Unfavorable […]
For over 22 years, author, John Spence, has traveled worldwide helping people and businesses be more successful. At 26, John was the CEO of an international Rockefeller foundation, overseeing projects in 20 countries. I, personally, read about 70 business books a year, but since 1989, John has been reading over 100 business books a year. […]
As you know, my one-word focus is “execution” this year. I recently read a book that disrupted my thought process of why I am in business, and my current laser focus on execution. It brings up a warning for us all, stay focused, but not too focused, always be aware of what’s going on around […]
One of the most asked questions at the Aesthetic Medicine Symposium, is “how much do I pay nurses and estheticians?” For a nurse working in a hospital environment, the answer is very straight forward, however when you are hiring nurses for a private clinic, all things are not equal, and nor should the compensation. You […]
The reality is, if you have not had a patient post a negative review on one of the online rating websites like Google, Yelp, Facebook, and/or RateMDs, you will. I know that is not news you wanted to hear, but it’s going to happen. Negative online reviews will usually have some kind of negative impact […]
To say 2016 was a whirlwind is certainly an understatement! The past year was full of highs and lows, and more highs and lows. It looks like a new course has been set, and we are going to be in for one heck of a ride in 2017! I always like to take the time […]
Establishing credibility cannot be done overnight, but medical practices and medical spas can engage in strategies along the way that will help in building practice credibility in a more effective manner. 1. Establish Credibility with Your Website Back in the day, you typically bought a large ad in the Yellow Pages. This was a very […]
Having problems with patient loyalty? Are you looking for new ways to incentivize repeat business? Have you tried some of the existing loyalty programs or considered your own loyalty card? What can your own loyalty card do for you and your practice? And how does it work? A typical way this card can be utilized […]
The Cold Hard Truth About CoolSculpting®
Xeomin vs Botox vs Dysport Explained
Allergan Botox Training
Facts: The Long Term Effects of Botox® Injections
10 Botox® Techniques and Tips for Awesome Results
Top Benefits of Botox Training
The cosmetic procedure industry has been witnessing quite the growth in the past few years. The number of people who opted for minimally invasive procedures conducted in 2017 alone was a staggering 17.5 million just in the USA. As per the American Society of Plastic Surgeons, this amount was a 2% increase from 2016. This […]
Black Friday Weight Loss Tips
Thanksgiving is coming soon and so is Black Friday (Yippee)! Are you ready to shop till you drop?? It is time to get ready for your Black Friday shopping with this weight loss tip infographic from the IAPAM. Happy Shopping!! Download this infographic.Embed Our Infographic On Your Site!Image Width%px<img src="https://1uuorq398khs3hsomdugq7ri-wpengine.netdna-ssl.com/wp-content/uploads/2018/10/Thanksgiving-Infographic-Section-6-Black-Friday.jpg" alt="Black Friday Weight Loss Tips – An […]
Clean Start Healthy Eating Thanksgiving Tips
The Thanksgiving holiday season can be filled with many challenges that can affect our ability to manage our weight properly. Get ready for Thanksgiving with our “Clean Start” tips of what happens when we eat too much sugar. Download this infographic.Embed Our Infographic On Your Site!Image Width%px<img src="https://1uuorq398khs3hsomdugq7ri-wpengine.netdna-ssl.com/wp-content/uploads/2018/10/Thanksgiving-Infographic-section-5-what-happens-when-you-eat-too-much-sugar.jpg" alt="Clean Start Healthy Eating Thanksgiving Tips […]
Thanksgiving Clean Start Calorie Tips
The Thanksgiving holiday season can be filled with many challenges that can affect our ability to manage our weight properly. This helpful infographic from the IAPAM helps you keep things in check with some easy-to-follow weight loss tips and information about the Clean Start Weight Loss® Program. Download this infographic.Embed Our Infographic On Your Site!Image Width%px<img src="https://1uuorq398khs3hsomdugq7ri-wpengine.netdna-ssl.com/wp-content/uploads/2018/10/Thanksgiving-Infographic-section-4-Calories-to-watch-out-for-your-thanksgiving-dinner.jpg" alt="Thanksgiving […]
Clean Start Weight Loss Thanksgiving Meal Tips
Did you know that the average American’s holiday meal consists of more than 4,500 calories at their Thanksgiving dinner! Try these Clean Start Weight Loss® tips on how to make your Thanksgiving meal healthier. Download this infographic.Embed Our Infographic On Your Site!Image Width%px<img src="https://1uuorq398khs3hsomdugq7ri-wpengine.netdna-ssl.com/wp-content/uploads/2018/10/Thanksgiving-Infographic-Section-3-How-to-make-your-thanksgiving-meal-healthier.jpg" alt="Clean Start Weight Loss Thanksgiving Meal Tips – An Infographic from IAPAM" […]
Increase in Laser Training Consistent with Increase in Laser Treatment Requests
In the upcoming year, successful aesthetic practices will offer “combination” treatment packages, integrating: facial injectables, medical skin care, IPL/laser rejuvenation and non-invasive body contouring. To develop these packages, physicians will require expert and physician lead training in lasers and light devices, botox ® and other cosmetic injectables, medical microdermabrasion and medical grade chemical peel, like […]
Get Your Free “Best Practices for the Injection of Botulinum Toxin Type A” e-Report The IAPAM
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