You’ve decided to expand your medical practice by adding Botox® & profitable aesthetic procedures.
This is a great next step to bringing some fun back into medicine while setting you on a path to more free time and more profit. Now, the challenge is to seamlessly integrate these new services into your existing operations.
This article provides a customizable protocol to guide you through the integration process, with suggestions for timelines, training, marketing, and cross-selling strategies.
Procedure Selection Checklist:
Starting out small
Going Full-Fledged:
By using this checklist, you can strategically decide whether to start small with essential, high-demand treatments or invest in comprehensive equipment for a full range of aesthetic services.
This ensures a tailored approach that aligns with your budget, patient demographics, and practice goals.
Pro tip: You can significantly speed up your timeline and avoid expensive rookie mistakes by attending the 4-day Practice Accelerato Program offered by the International Association of Physicians for Aesthetic Medicine as part of its Aesthetic Medicine Symposium in sunny Scottsdale, Arizona.
Budget Template:
Equipment Costs:
Training Expenses
Marketing Budget
Renovation and Setup Costs:
Ongoing Costs:
Projected Revenue
Staffing Plan Outline:
Disclaimer: The roles and responsibilities listed below are for example purposes only. Owners are responsible for checking their local laws to know who on their team can perform different procedures and ensuring everyone is working within their scope of practice.
Aesthetic Nurse:
Patient Coordinator:
Marketing Specialist:
Front Desk Staff:
Aesthetician:
Medical Assistant:
Spa or Practice Manager (Optional for larger practices):
The Importance of Friendly and Approachable Staff:
In the aesthetics field, having a friendly and approachable staff is crucial. Patients are often seeking these treatments to feel better about themselves, so creating a welcoming and supportive environment is essential to enhance their overall experience and satisfaction.
Learn to Start a Profitable Aesthetics Practice in Just 4-Days!
October 18-21
December 6-9
January 17-20
in sunny Scottsdale, AZ
Learn the clinical and business skills you need to transform your work/life balance with a profitable aesthetics practice in just
4-days!
Dates: October 18-21, December 6-9 and January 17-20
Scottsdale, AZ
*Members preferred price for 4-day accelerated program. Save $3,605! Membership is only $295/yr and can be added during registration.
For more information on reputable training programs, visit Top Botox Training Schools.
Participating in aesthetic medicine conferences is an excellent way to network, learn about industry trends, and stay current with new techniques. Here are some reputable conferences to consider:
Buy or Lease Equipment?
When deciding whether to buy or lease your medical equipment, consider the following questions to ask your representatives:
Tips for Preparing Treatment Rooms:
Evaluating Your Current Software System:
To determine if your existing practice management software is adequate or if you need an upgrade, consider the following features and capabilities:
By evaluating these aspects of your current software system, you can determine whether it meets the needs of your expanding practice or if an upgrade is necessary to support your new aesthetic services.
By addressing these elements in your equipment and space preparation, you can create a functional and inviting environment for your new aesthetic services.
Sign up today and expand your knowledge & skills in Botox®, Fillers, Lasers,
Chemical Peels, Microdermabrasion and PRP for Aesthetics!
Sample Blog Posts to Introduce Aesthetic Treatments:
“The Benefits of Botox: More Than Just a Beauty Treatment”
“How Dermal Fillers Can Rejuvenate Your Appearance”
“Chemical Peels: The Secret to Glowing, Youthful Skin”
“Microneedling: A Minimally Invasive Solution for Skin Rejuvenation”
Sample Email Cadence for Introducing New Services:
Email 1: Introduction to New Aesthetic Services
Email 2: Spotlight on Botox and Dermal Fillers
Email 3: Transform Your Skin with Chemical Peels
Email 4: The Power of Microneedling
Email 5: Laser Hair Removal – Smooth Skin Awaits
Email 6: Exclusive Open House Invitation
Mini-Treatments for Open House:
Pro Tip: Start marketing early, but ramp up efforts in the weeks leading to your launch for maximum impact.
Examples of effective cross-selling:
Sample Script for Cross-Selling Botox and Chemical Peel:
Patient is receiving Botox® injections
Staff: “I’m glad to see you’re getting Botox today. It’s such a fantastic treatment for smoothing out those fine lines and wrinkles. Have you ever considered combining it with a chemical peel?
Patient: “No, I haven’t. What’s the benefit of doing both?”
Staff: “Combining Botox with a chemical peel can enhance your overall results. While Botox targets the wrinkles caused by muscle movement, a chemical peel can improve your skin’s texture, tone, and radiance by removing dead skin cells and promoting new cell growth. It’s like a one-two punch for a more youthful appearance. We’re actually running a special this month for patients who add a chemical peel to their Botox treatment. Would you like more information?”
Patient: “That sounds interesting. How long does the chemical peel take?”
Staff: “The peel itself only takes about 15 minutes, and it can be done right after your Botox injections. You’ll see some immediate improvement, and over the next few days, your skin will look even more refreshed and rejuvenated. I can check if we have time to add it to your appointment today if you’re interested.”
Patient: “Yes, let’s do it.”
Example Bundle: “Radiant Skin Package”
Includes:
Sample Invitation for Soft Launch Event:
Subject: “Exclusive Invitation: Be the First to Experience Our New Aesthetic Services!”
Email Body:
Dear [Patient’s Name],
We are thrilled to announce the addition of new aesthetic treatments to our practice! As one of our valued patients, we would like to extend an exclusive invitation to you to join us for a special preview event.
Event Details:
During this exclusive event, you’ll have the opportunity to:
Special Offer: As a token of our appreciation, all attendees will receive a complimentary skincare gift bag and be entered into a raffle for a chance to win a free treatment of their choice! Bring a friend and they can also enjoy treatments at a special promotional rate.
RSVP: We look forward to celebrating this exciting new chapter with you and helping you achieve your aesthetic goals!
Warm regards,
[Your Name]
[Your Title]
[Your Practice Name]
[Contact Information]
[Website URL]
By incorporating these elements into your soft launch, you can create a memorable and informative experience for your patients, build anticipation for your new services, and gather valuable feedback to ensure a successful official launch.
Examples of Launch Specials:
Sample Invitation for Official Launch Event:
Subject: “Join Us for the Grand Launch of Our New Aesthetic Services!”
Email Body:
Dear [Patient’s Name],
We are delighted to invite you to the grand launch of our new aesthetic services at [Your Practice Name]! This special event marks the official introduction of our latest treatments designed to help you look and feel your best.
Event Details:
Join us for an exciting evening where you will:
Special Offer: As a thank you for attending, all guests will receive a complimentary skincare gift bag and a voucher for a discounted treatment. Plus, book any treatment during the event and receive an additional 10% off!
RSVP: Space is limited, so please RSVP by [RSVP Date] to secure your spot. You can RSVP by replying to this email or calling our office at [Phone Number].
We look forward to celebrating this milestone with you and helping you achieve your aesthetic goals!
Warm regards,
[Your Name]
[Your Title]
[Your Practice Name]
[Contact Information]
[Website URL]
Engaging Activities and Demonstrations:
Announce special launch event promotions, such as discounted treatment packages or complimentary add-on services for bookings made during the event.
Media and Social Media Coverage:
Follow-Up Communications:
Collecting patient feedback is crucial for refining your new aesthetic services and ensuring patient satisfaction. Here’s how you can gather valuable insights:
Surveys:
Post-Treatment Survey: Send a survey via email shortly after the treatment to gather immediate feedback.
Example Questions:
Follow-Up Survey: Send a follow-up survey a few weeks after the treatment to assess longer-term satisfaction.
Example Questions:
Follow-Up Calls:
Example Questions:
Patient Consent for Follow-Up Communication:
Tracking the financial impact of your new aesthetic services is vital for assessing their success and identifying areas for improvement.
Track Promotions and Bookings:
Analyze Revenue and Expenses:
Assess Profitability:
Refine Treatment Options:
Enhance Patient Experience:
Integrating aesthetic procedures into your medical practice requires careful planning and execution. This flexible protocol provides a framework that you can customize to fit your specific needs and timeline. Remember, the key to successful integration lies in thorough preparation, effective marketing, and a commitment to ongoing evaluation and improvement.
By following these steps and remaining adaptable, you can create a smooth transition that enhances your practice’s offerings and provides value to your patients. As you embark on this exciting journey, stay focused on delivering high-quality care and maintaining the trust of your patient base.
Next Steps
Once you’ve successfully integrated aesthetic procedures, it’s crucial to stay current with industry trends and continuously refine your offerings.
Look out for our upcoming article on “Staying Competitive in the Dynamic Field of Aesthetic Medicine.”
In order to have a successful aesthetic practice, you need to have effective advertising to attract people to your business.
This includes spending those marketing dollars effectively and having a team of staff that are well informed.
In order to have a successful aesthetic practice, you need to have effective advertising to attract people to your business.
This includes spending those marketing dollars effectively and having a team of staff that are well informed.
In order to have a successful aesthetic practice, you need to have effective advertising to attract people to your business.
This includes spending those marketing dollars effectively and having a team of staff that are well informed.
Scottsdale, Arizona
How to navigate adding aesthetic procedures to a new or existing practice.
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