It may come as no surprise to learn that the national adult obesity rate has increased by 26% since 2008. In 2020, 42% of American adults were obese, while 73% were overweight.
In many cases, the cause of excess weight is poor eating habits due to our lifestyle and culture. Excess weight often leads to other health issues such as sleep apnea, high cholesterol, pre-diabetes, diabetes, and high blood pressure.
These health issues increase the risk of heart attack and stroke, which are among the leading causes of death in North America, so it’s important for medical professionals to help their patients fight this scourge.
The market size, measured by revenue, of the Weight Loss Services industry is $2.8bn in 2022. The growth rate for the Weight Loss Services industry in the US is estimated to increase 2.5% in 2022.
The target market for this industry has changed. There is no doubt that the Millennials are becoming an important group for the future of weight loss marketing.
To ignore them is to ensure a slow but steady decline in business for diet companies that are still chasing aging Baby Boomers.
Most Baby Boomers are now in their 60s and 70s, and will not be dieting at all. Millennials, whom we define as those ages 18-34 in 2015, now number 75.4 million, surpassing the 74.9 million Baby Boomers (ages 51-69).
One way that physicians are meeting this health crisis and market need is to operate their own medically supervised weight loss programs.
Even though excess weight is often the root cause of these issues, very few medical doctors and nurses offer weight loss programs in their practices. The reasons for not offering weight loss programs include:
Despite all these factors, medical doctors and registered nurses are a natural fit for adding medically supervised weight loss programs to their practices because:
Common misconceptions about medically supervised weight loss programs are that:
In fact, medically supervised weight loss programs are more effective than commercial and natural weight loss programs because doctors and nurses can access detailed information about a patient’s medical history along with their current health and lifestyle habits.
This information can then be applied to proven and sustainable weight loss strategies that are effective, efficient, and safe, as well as geared toward each individual patient.
In addition, these programs can range from non-invasive approaches that require only special diets and exercise programs to invasive methods, i.e., surgery, depending on what the patient’s requirements are.
The fastest-growing segment of the $80 billion weight loss industry is medically-supervised weight loss. Sign up for training today!
Medically supervised weight loss programs run by medical doctors and other health-care professionals have a unique selling point: they are proven to be more successful than natural and commercial weight loss programs.
Any medical professional who plans to run such a program should highlight this fact – backed up with the data – in their marketing campaign.
A successful marketing campaign for a medically supervised weight loss program should provide fact-based evidence that these programs are suitable for patients with a wide variety of weight loss requirements, not only for the morbidly obese.
They should also address the common misconceptions, such as the belief that the programs are invasive. If people believe the worst, they won’t be interested in participating.
The most important strategy to implement when marketing a medically supervised weight loss program is to target a specific audience, namely, people who have tried commercial or natural weight loss programs and have not succeeded in losing weight.
These patients are the ideal targets for a marketing campaign that contains the specific marketing content, messaging, and products to help them understand why a medically supervised weight loss program is the most effective way to lose excess weight.
Losing weight is very challenging. It involves changing long-held habits, behaviours and lifestyle as it relates food and exercise. Given that food plays such a large part in our culture and is intertwined with our social lives, it can also be very frustrating.
A medically supervised weight loss program is a proven and effective way to lose excess weight and achieve greater health and wellness.
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