Social media marketing refers to the process of gaining traffic to your website through social media sites. There are many types of social media sites: Facebook, Twitter, LinkedIn, Pinterest, MySpace, Google+, Instagram, Foursquare, and many more. Many internet directory sites and review sites are now evolving into social media sites, like Yelp.com, Tripadvisor.com, and even OpenTable.com.
Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
Social media gives you many benefits, from the ability to share new content and news stories, to help in building links to your website. Many people also perform searches on social media sites to find content (ie “any recommendation on laser hair removal clinics?”)
Facebook Marketing for Aesthetic Practices
At the very least, you need to have a practice Facebook page. With over 1 billion users, Facebook is the largest social media network in the world. The purpose of your Facebook page is not to continually offer promotions and deals, but to mix it up. Offer tips, advice, and other interesting news. For every 5 or 6 non-business posts, you can add a promotional post. To get ideas on what and how to post, check out some of the larger aesthetic players on Facebook, like: Stockton Dermatology, JuvaNYC, Derma Health Institute, and Laser Clinique.
How to Setup a Facebook for Business Page
1. Go to the Facebook Create a Page:
This page displays buttons for the different business types for which you can create a Facebook Page. (You can also find this link at the very bottom of your personal Facebook page.)
2. Select the business type that best describes your business.
For aesthetic practices and medical spas you should choose Local Business or Place.
3. Type your business name in the Page Name field to secure your practice’s name on Facebook.
When you name your Page, it is permanent, so make sure you use your correct practice/medispa name.
4. Select the check box below the name of the Page to accept the Facebook terms.
Selecting this check box certifies that you are the official representative of the business, organization, entity, or person that is the subject of the Facebook Page — and that you have the necessary rights to create and maintain the Page.
5. Click the Create Official Page button.
Congratulations, you have created your Facebook Page!
Choose the correct category while creating your Page because the resulting templates that Facebook generates have different options.
Social Media posting is very important in a practice but it is very time consuming therefore you will want to invest in a Social Media service to post to your platforms. Outsourcing your Social Media Marketing will help with your practice engagement and is a great ROI.
For more information on how to successfully launch and market your medical spa, register for our next Aesthetic Medicine Start Up Workshop by visiting https://iapam.com/aesthetic-practice-startup-workshop