Blog

Official Blog of the IAPAM

Bursting at the Seams with Patients!

Bursting at the Seams with Patients!

Bursting at the seams with patients! That’s the type of problem all aesthetic practices would love to have! Did you know that over 79% of 18 to 49-year-olds are on Facebook, with over half being female? Your patients and future patients are on Facebook, and your practice needs to be on Facebook too! (That is, if […]

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Back to School Aesthetic Treatments

Back to School Aesthetic Treatments

The skin is the largest organ and covers the entire human body. It requires tender love and care because it is sensitive to the environment, weather and lifestyle habits. Most people forget all about skincare when they’re enjoying the summer months. Excess exposure to sunlight and a change in diet during the summer can take […]

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All You Need to Know About Dermal Fillers

All You Need to Know About Dermal Fillers

Facial fillers are used to reduce the appearance of unwanted facial lines, to restore fullness to the face and to fill in scars. As our skin ages, the face naturally loses most of the subcutaneous fat. The facial muscles have to work much closer to the surface of the skin which is why frown lines […]

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The Secrets to Getting 5-Star Reviews

The Secrets to Getting 5-Star Reviews

There is an unfortunate reality that all businesses face, that being negative or unfavorable reviews. If you have not had a customer post a negative review on one of the online rating websites like Google, Yelp, Facebook, and/or RateMDs, you will. I know that is not news you wanted to hear, but it’s going to happen. Unfavorable […]

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Tips on Laser Hair Removal

Tips on Laser Hair Removal

Laser hair removal is a common cosmetic procedure performed all over the U.S. and other parts of the world. It involves directing a beam of highly concentrated light onto the hair follicles. The pigment present in the follicles absorbs the light to destroy the hair. The hair follicle is damaged by the intense heat emanating […]

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Using Awesomely Simple Tools for Practice Success

Using Awesomely Simple Tools for Practice Success

For over 22 years, author, John Spence, has traveled worldwide helping people and businesses be more successful. At 26, John was the CEO of an international Rockefeller foundation, overseeing projects in 20 countries. I, personally, read about 70 business books a year, but since 1989, John has been reading over 100 business books a year. […]

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What is the Difference between Botox® and Dermal Filler Injections?

What is the Difference between Botox® and Dermal Filler Injections?

Cosmetic surgeons, dermatologists and Botox® administrators are often asked the difference between dermal fillers and Botox®. Because of the lack of awareness and information available to the general population there is common misconception that they both are more or less the same. However, the International Association for Physicians in Aesthetic Medicine (IAPAM) aims to eliminate […]

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Have you forgotten about your patients’ needs?

Have you forgotten about your patients’ needs?

As you know, my one-word focus is “execution” this year. I recently read a book that disrupted my thought process of why I am in business, and my current laser focus on execution. It brings up a warning for us all, stay focused, but not too focused, always be aware of what’s going on around […]

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Botox® Pre and Post Treatment Tips

Botox® Pre and Post Treatment Tips

Botox® is an effective treatment for reducing wrinkles and fine lines to achieve a younger looking face. Botox® is a quick fix for those worried about appearance and the results can last up to six months. However, to get the most out of the treatment there are certain before and after Botox® instructions patients should […]

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Tips on Botox® injection sites

Tips on Botox® injection sites

Botulinum toxin is a purified protein derived from the bacterium Clostridium botulinum and has been researched for more than 100 years. Botox® neurotoxin has been approved in more than 75 countries for 20 different indications to provide effective treatment to patients suffering from a range of neurological disorders. Botox® injections are the most common and […]

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